Cibc World Market Inc. decreased its position in shares of Procter & Gamble Company (The) (NYSE:PG – Free Report) by 36.3% in the third quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 364,132 shares of the company’s stock after selling 207,770 shares during the quarter. Cibc World Market Inc.’s holdings in Procter & Gamble were worth $55,949,000 as of its most recent SEC filing.
Several other hedge funds and other institutional investors also recently bought and sold shares of PG. WP Advisors LLC increased its stake in shares of Procter & Gamble by 4.9% in the second quarter. WP Advisors LLC now owns 1,405 shares of the company’s stock worth $224,000 after acquiring an additional 66 shares during the period. Emprise Bank boosted its holdings in Procter & Gamble by 2.5% in the third quarter. Emprise Bank now owns 2,766 shares of the company’s stock valued at $425,000 after purchasing an additional 68 shares during the last quarter. Affiance Financial LLC boosted its holdings in Procter & Gamble by 2.5% in the third quarter. Affiance Financial LLC now owns 2,803 shares of the company’s stock valued at $431,000 after purchasing an additional 69 shares during the last quarter. Vermillion & White Wealth Management Group LLC grew its position in Procter & Gamble by 12.9% during the 2nd quarter. Vermillion & White Wealth Management Group LLC now owns 621 shares of the company’s stock worth $99,000 after purchasing an additional 71 shares during the period. Finally, Dominguez Wealth Management Solutions Inc. raised its stake in shares of Procter & Gamble by 0.3% during the 3rd quarter. Dominguez Wealth Management Solutions Inc. now owns 20,464 shares of the company’s stock valued at $3,144,000 after buying an additional 71 shares during the last quarter. Institutional investors and hedge funds own 65.77% of the company’s stock.
Wall Street Analyst Weigh In
Several analysts recently commented on the company. Dbs Bank raised Procter & Gamble from a “hold” rating to a “buy” rating in a report on Friday, January 23rd. Rothschild & Co Redburn lifted their target price on shares of Procter & Gamble from $155.00 to $157.00 and gave the company a “neutral” rating in a report on Friday, January 23rd. Morgan Stanley set a $175.00 price target on shares of Procter & Gamble in a report on Monday, October 27th. Jefferies Financial Group upgraded shares of Procter & Gamble from a “hold” rating to a “buy” rating and raised their price target for the company from $156.00 to $179.00 in a research report on Tuesday, December 16th. Finally, Piper Sandler started coverage on shares of Procter & Gamble in a research report on Wednesday, January 7th. They issued a “neutral” rating and a $150.00 price objective for the company. Thirteen research analysts have rated the stock with a Buy rating and eight have given a Hold rating to the company. Based on data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and a consensus target price of $167.67.
Insider Buying and Selling
In related news, CEO Ma. Fatima Francisco sold 8,000 shares of the stock in a transaction on Wednesday, February 4th. The stock was sold at an average price of $158.00, for a total value of $1,264,000.00. Following the completion of the transaction, the chief executive officer directly owned 6,571 shares of the company’s stock, valued at approximately $1,038,218. This represents a 54.90% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, insider Marc S. Pritchard sold 95,903 shares of Procter & Gamble stock in a transaction on Friday, January 23rd. The stock was sold at an average price of $151.15, for a total transaction of $14,495,738.45. Following the sale, the insider directly owned 182,607 shares in the company, valued at approximately $27,601,048.05. This trade represents a 34.43% decrease in their position. The SEC filing for this sale provides additional information. 0.20% of the stock is owned by corporate insiders.
Key Procter & Gamble News
Here are the key news stories impacting Procter & Gamble this week:
- Positive Sentiment: CNBC reports PG has had a “monster start” to 2026 — coverage highlights strong top-line momentum, pricing/mix benefits and investor rotation into defensive staples as drivers for continued upside. What’s driving Procter & Gamble’s monster start to 2026 — and how it can continue
- Positive Sentiment: Analyst commentary (Zacks) points to strategic pricing and mix gains sustaining margin strength despite elevated input costs and tariffs — a key reason investors are willing to bid the stock up. Can Pricing and Mix Sustain Procter & Gamble’s Margin Strength?
- Positive Sentiment: MarketBeat flags PG as one of three consumer staples “breaking out” this month — momentum/rotation narratives are reinforcing short-term buying interest. 3 Consumer Staples Stocks Breaking Out This Month (PG)
- Neutral Sentiment: Seeking Alpha piece frames PG as a “Dividend King” that may be fairly valued amid macro and industry pressures — supports income investors but implies limited upside. Procter & Gamble: A Dividend King That’s Fairly Valued Amid Macro And Industry Pressures
- Neutral Sentiment: Market commentary (Yahoo/MarketBeat syndication) is reassessing PG after its recent recovery, suggesting investors should re-evaluate valuation and catalysts rather than assume momentum continues. Reassessing Procter & Gamble (PG) After Recent Share Price Recovery
- Neutral Sentiment: Coverage of Zacks’ FY2026 earnings forecast provides context on analysts’ expectations for ~6.9 EPS — helpful for longer-term valuation but not an immediate catalyst. What is Zacks Research’s Forecast for PG FY2026 Earnings?
- Negative Sentiment: Short interest jumped ~23.3% in January to ~23.37M shares (about 1.0% of shares outstanding), signaling growing bearish bets or hedges; while days to cover (~1.9) is low, the rise in shorting is a near-term headwind.
- Negative Sentiment: Multiple Seeking Alpha pieces warn recovery hopes are premature and warn of weak fundamentals and potential rating pressure — these narratives could pressure sentiment if adoption/volume trends slow. Proctor & Gamble: Recovery Hopes Are Premature Procter & Gamble: Weak Fundamentals Could Result In A Painful Shave For Investors (Rating Downgrade)
Procter & Gamble Price Performance
Shares of NYSE PG opened at $159.16 on Wednesday. The company has a debt-to-equity ratio of 0.49, a quick ratio of 0.51 and a current ratio of 0.72. The firm has a fifty day moving average of $146.21 and a 200 day moving average of $150.29. The firm has a market cap of $369.89 billion, a PE ratio of 23.58, a PEG ratio of 5.23 and a beta of 0.38. Procter & Gamble Company has a one year low of $137.62 and a one year high of $179.99.
Procter & Gamble (NYSE:PG – Get Free Report) last announced its earnings results on Thursday, January 22nd. The company reported $1.88 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.86 by $0.02. The business had revenue of $22.21 billion for the quarter, compared to analyst estimates of $22.36 billion. Procter & Gamble had a net margin of 19.30% and a return on equity of 32.21%. The company’s revenue for the quarter was up 1.5% compared to the same quarter last year. During the same quarter last year, the business earned $1.88 earnings per share. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. As a group, research analysts predict that Procter & Gamble Company will post 6.91 EPS for the current fiscal year.
Procter & Gamble Dividend Announcement
The company also recently disclosed a quarterly dividend, which will be paid on Tuesday, February 17th. Shareholders of record on Friday, January 23rd will be paid a dividend of $1.0568 per share. This represents a $4.23 annualized dividend and a yield of 2.7%. The ex-dividend date is Friday, January 23rd. Procter & Gamble’s payout ratio is 62.52%.
About Procter & Gamble
Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.
P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.
Further Reading
- Five stocks we like better than Procter & Gamble
- Nvidia CEO Issues Bold Tesla Call
- Your Bank Account Is No Longer Safe
- Buy this Gold Stock Before May 2026
- What a Former CIA Agent Knows About the Coming Collapse
- The day the gold market broke
Want to see what other hedge funds are holding PG? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Procter & Gamble Company (The) (NYSE:PG – Free Report).
Receive News & Ratings for Procter & Gamble Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Procter & Gamble and related companies with MarketBeat.com's FREE daily email newsletter.
