MediaAlpha (NYSE:MAX) Insider Sells $31,960.00 in Stock

Posted by Stacy Sanders on Feb 11th, 2026

MediaAlpha, Inc. (NYSE:MAX – Get Free Report) insider Steven Yi sold 4,000 shares of the business’s stock in a transaction dated Wednesday, February 11th. The stock was sold at an average price of $7.99, for a total value of $31,960.00. Following the transaction, the insider owned 2,703,330 shares in the company, valued at approximately $21,599,606.70. This represents a 0.15% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link.

Steven Yi also recently made the following trade(s):

On Monday, February 9th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $8.74, for a total value of $34,960.00.
On Wednesday, February 4th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $8.94, for a total value of $35,760.00.
On Monday, February 2nd, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $10.32, for a total transaction of $82,560.00.
On Wednesday, January 28th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $10.57, for a total transaction of $84,560.00.
On Monday, January 26th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $10.89, for a total transaction of $87,120.00.
On Thursday, January 22nd, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $11.20, for a total transaction of $89,600.00.
On Tuesday, January 20th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $11.20, for a total transaction of $89,600.00.
On Wednesday, January 14th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $11.69, for a total transaction of $93,520.00.
On Monday, January 12th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $11.51, for a total value of $92,080.00.
On Wednesday, January 7th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $11.66, for a total value of $93,280.00.

MediaAlpha Stock Performance

Shares of NYSE:MAX traded down $0.77 during trading on Wednesday, hitting $7.67. The company’s stock had a trading volume of 1,372,347 shares, compared to its average volume of 697,077. The company has a market capitalization of $499.72 million, a PE ratio of -255.51 and a beta of 1.29. MediaAlpha, Inc. has a fifty-two week low of $7.33 and a fifty-two week high of $13.92. The stock’s 50-day moving average price is $11.71 and its two-hundred day moving average price is $11.60.

Analyst Upgrades and Downgrades

Several research firms have recently commented on MAX. Keefe, Bruyette & Woods increased their target price on MediaAlpha from $18.00 to $19.00 and gave the company an “outperform” rating in a research note on Thursday, October 30th. Weiss Ratings reiterated a “sell (d)” rating on shares of MediaAlpha in a research note on Monday, December 29th. The Goldman Sachs Group set a $13.50 price objective on shares of MediaAlpha in a report on Friday, October 31st. Zacks Research downgraded shares of MediaAlpha from a “hold” rating to a “strong sell” rating in a research report on Thursday, January 29th. Finally, JPMorgan Chase & Co. increased their price target on shares of MediaAlpha from $14.00 to $15.00 and gave the stock an “overweight” rating in a research report on Thursday, October 30th. Five investment analysts have rated the stock with a Buy rating, one has given a Hold rating and two have given a Sell rating to the company. According to MarketBeat.com, the stock has an average rating of “Hold” and a consensus price target of $17.25.

Check Out Our Latest Stock Analysis on MediaAlpha

Institutional Trading of MediaAlpha

Several institutional investors have recently added to or reduced their stakes in the business. Divisadero Street Capital Management LP bought a new stake in shares of MediaAlpha during the 2nd quarter valued at about $952,000. Janney Montgomery Scott LLC bought a new position in MediaAlpha in the second quarter worth about $895,000. Acadian Asset Management LLC boosted its stake in MediaAlpha by 65.7% in the second quarter. Acadian Asset Management LLC now owns 532,437 shares of the company’s stock valued at $5,823,000 after acquiring an additional 211,135 shares during the period. Teacher Retirement System of Texas grew its holdings in shares of MediaAlpha by 651.7% during the second quarter. Teacher Retirement System of Texas now owns 149,933 shares of the company’s stock valued at $1,642,000 after purchasing an additional 129,986 shares during the last quarter. Finally, Campbell & CO Investment Adviser LLC grew its holdings in shares of MediaAlpha by 21.1% during the second quarter. Campbell & CO Investment Adviser LLC now owns 26,254 shares of the company’s stock valued at $287,000 after purchasing an additional 4,583 shares during the last quarter. Institutional investors own 64.39% of the company’s stock.

About MediaAlpha

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.