Rhumbline Advisers Cuts Stake in Booking Holdings Inc. $BKNG

Rhumbline Advisers cut its holdings in Booking Holdings Inc. (NASDAQ:BKNG) by 1.6% during the third quarter, Holdings Channel reports. The firm owned 65,858 shares of the business services provider’s stock after selling 1,088 shares during the quarter. Rhumbline Advisers’ holdings in Booking were worth $355,585,000 at the end of the most recent reporting period.

Other hedge funds and other institutional investors have also added to or reduced their stakes in the company. Norges Bank purchased a new position in shares of Booking in the second quarter worth $2,210,917,000. Laurel Wealth Advisors LLC increased its holdings in Booking by 578,824.0% in the 2nd quarter. Laurel Wealth Advisors LLC now owns 289,462 shares of the business services provider’s stock valued at $1,675,765,000 after acquiring an additional 289,412 shares during the last quarter. Vestor Capital LLC lifted its stake in Booking by 658,925.0% in the 2nd quarter. Vestor Capital LLC now owns 105,444 shares of the business services provider’s stock worth $610,441,000 after purchasing an additional 105,428 shares in the last quarter. Symphony Financial Ltd. Co. bought a new position in shares of Booking during the 2nd quarter valued at about $536,675,000. Finally, Rakuten Investment Management Inc. purchased a new position in shares of Booking during the third quarter valued at about $468,252,000. 92.42% of the stock is currently owned by institutional investors.

Trending Headlines about Booking

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Gordon Haskett upgraded BKNG from “hold” to “buy” and set a $5,440 price target (~27% upside vs. current price), providing notable analyst-driven buying pressure. Finviz
• Positive Sentiment: Zacks highlighted Booking as a top-ranked growth stock based on style scores, which can attract growth-oriented investors and funds. Zacks Article
• Neutral Sentiment: Booking is projected to report earnings on Wednesday — earnings and guidance will likely be the primary near-term catalyst; investors are positioning ahead of the print. Earnings Projection
• Neutral Sentiment: Short-interest data reported for February is inconsistent/glitched (shows zero and NaN changes), so there’s no clear short-pressure signal from that dataset at present.
• Neutral Sentiment: Broad-market action is mixed — the S&P 500 has pulled back from highs, which could temper upside for travel names even as BKNG sees company-specific support. Market Context
• Negative Sentiment: Technical coverage flagged a potential head-and-shoulders pattern and described a “crash” scenario, which may prompt short-term technical selling or caution among momentum traders. Technical Headline

Booking Stock Up 1.1%

BKNG stock opened at $4,284.26 on Wednesday. Booking Holdings Inc. has a twelve month low of $4,096.23 and a twelve month high of $5,839.41. The stock has a market capitalization of $138.10 billion, a price-to-earnings ratio of 27.85, a price-to-earnings-growth ratio of 0.91 and a beta of 1.21. The firm’s fifty day simple moving average is $5,172.68 and its two-hundred day simple moving average is $5,256.55.

Insider Buying and Selling

In other news, Director Robert J. Mylod, Jr. sold 40 shares of Booking stock in a transaction on Monday, February 2nd. The stock was sold at an average price of $5,105.36, for a total transaction of $204,214.40. Following the completion of the sale, the director directly owned 840 shares in the company, valued at approximately $4,288,502.40. This trade represents a 4.55% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, Director Vanessa Ames Wittman sold 15 shares of the company’s stock in a transaction dated Thursday, January 15th. The stock was sold at an average price of $5,191.15, for a total transaction of $77,867.25. Following the completion of the transaction, the director owned 687 shares in the company, valued at approximately $3,566,320.05. The trade was a 2.14% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold 3,124 shares of company stock valued at $16,194,538 in the last ninety days. 0.16% of the stock is owned by company insiders.

Wall Street Analysts Forecast Growth

A number of equities research analysts recently commented on the company. B. Riley Financial boosted their target price on Booking from $6,700.00 to $6,800.00 and gave the stock a “buy” rating in a research report on Wednesday, October 29th. DA Davidson increased their target price on Booking from $6,500.00 to $6,600.00 and gave the company a “buy” rating in a research report on Wednesday, October 29th. BTIG Research reissued a “buy” rating and issued a $6,250.00 target price on shares of Booking in a report on Tuesday, December 23rd. Wedbush decreased their price target on shares of Booking from $6,000.00 to $5,500.00 and set an “outperform” rating on the stock in a research note on Friday, February 6th. Finally, Citigroup cut shares of Booking from an “outperform” rating to a “hold” rating in a research note on Wednesday, February 4th. Twenty-eight investment analysts have rated the stock with a Buy rating and nine have assigned a Hold rating to the stock. According to data from MarketBeat, the stock has an average rating of “Moderate Buy” and an average target price of $6,171.56.

Booking Company Profile

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.