Unity Software Target of Unusually High Options Trading (NYSE:U)

Unity Software Inc. (NYSE:U) was the target of unusually large options trading activity on Tuesday. Stock investors bought 75,902 call options on the company. This represents an increase of 35% compared to the typical daily volume of 56,423 call options.

Unity Software News Roundup

Here are the key news stories impacting Unity Software this week:

• Positive Sentiment: Oppenheimer upgraded U from “market perform” to “outperform” and set a $38 price target, highlighting AI resilience and upside in Unity’s AI-related products — a key catalyst for buying interest. Oppenheimer Upgrade
• Positive Sentiment: Unity appointed Bernard Kim to its board, a governance/strategy move that investors may view as strengthening leadership and industry connections (gaming/interactive media expertise). Board Appointment
• Positive Sentiment: Unusual options activity: investors bought roughly 75,902 call options (about 35% above typical call volume), signalling short‑term bullish positioning that can amplify upside as dealers hedge. (No direct link available)
• Neutral Sentiment: Analysts and coverage are focused on upcoming Q4 results and Vector AI/Create subscription momentum; previews note revenue drivers but caution that higher operating spend could pressure margins — an earnings event to watch for further direction. Earnings Preview
• Neutral Sentiment: Unity featured in discussions about real-time visualization on the NYSE Composite, keeping the company in thematic investor conversations but with unclear immediate pricing impact. NYSE Composite Mention
• Negative Sentiment: UBS cut its price target from $46 to $32 and set a “neutral” rating, lowering longer‑term analyst optimism and removing some upside narrative even though the new target is still above the current price. (Source: UBS summary via market reports)
• Negative Sentiment: Media commentary includes skeptical views (e.g., Jim Cramer flagged Unity as potentially exposed to AI disruption), which can add short-term selling pressure or caution among investors. Cramer Commentary

Unity Software Price Performance

Shares of NYSE U opened at $29.05 on Wednesday. The stock has a market cap of $12.43 billion, a P/E ratio of -27.67, a P/E/G ratio of 28.86 and a beta of 2.04. Unity Software has a twelve month low of $15.33 and a twelve month high of $52.15. The stock has a 50 day moving average of $41.68 and a two-hundred day moving average of $39.96. The company has a current ratio of 2.78, a quick ratio of 2.78 and a debt-to-equity ratio of 0.70.

Analyst Upgrades and Downgrades

A number of brokerages have recently weighed in on U. Wedbush increased their price objective on Unity Software from $50.00 to $55.00 and gave the company an “outperform” rating in a report on Tuesday, December 2nd. Weiss Ratings reiterated a “sell (d-)” rating on shares of Unity Software in a report on Wednesday, January 21st. Deutsche Bank Aktiengesellschaft started coverage on shares of Unity Software in a research note on Wednesday, October 22nd. They set a “hold” rating and a $39.00 price objective for the company. Barclays increased their price objective on shares of Unity Software from $30.00 to $35.00 and gave the stock an “equal weight” rating in a research note on Thursday, November 6th. Finally, Benchmark reissued a “hold” rating on shares of Unity Software in a report on Monday, February 2nd. Two investment analysts have rated the stock with a Strong Buy rating, thirteen have issued a Buy rating, seven have assigned a Hold rating and two have issued a Sell rating to the company’s stock. According to data from MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and an average price target of $44.46.

Insider Activity

In other news, CAO Mark Barrysmith sold 14,407 shares of the business’s stock in a transaction dated Wednesday, December 10th. The shares were sold at an average price of $50.01, for a total value of $720,494.07. Following the completion of the sale, the chief accounting officer owned 394,479 shares in the company, valued at approximately $19,727,894.79. The trade was a 3.52% decrease in their position. The transaction was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, CFO Jarrod Yahes sold 27,742 shares of the stock in a transaction that occurred on Wednesday, November 26th. The shares were sold at an average price of $42.79, for a total transaction of $1,187,080.18. Following the transaction, the chief financial officer owned 546,129 shares in the company, valued at approximately $23,368,859.91. This represents a 4.83% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last ninety days, insiders have sold 1,338,021 shares of company stock valued at $63,138,575. Insiders own 3.61% of the company’s stock.

Hedge Funds Weigh In On Unity Software

A number of large investors have recently bought and sold shares of U. GAMMA Investing LLC lifted its position in Unity Software by 10.8% during the third quarter. GAMMA Investing LLC now owns 2,967 shares of the company’s stock valued at $119,000 after buying an additional 288 shares in the last quarter. Newbridge Financial Services Group Inc. increased its position in shares of Unity Software by 12.9% in the third quarter. Newbridge Financial Services Group Inc. now owns 2,696 shares of the company’s stock worth $108,000 after acquiring an additional 308 shares in the last quarter. Xponance Inc. raised its stake in shares of Unity Software by 1.8% in the 3rd quarter. Xponance Inc. now owns 18,291 shares of the company’s stock valued at $732,000 after acquiring an additional 328 shares during the period. Larson Financial Group LLC lifted its holdings in shares of Unity Software by 88.1% during the 3rd quarter. Larson Financial Group LLC now owns 728 shares of the company’s stock valued at $29,000 after acquiring an additional 341 shares in the last quarter. Finally, Allworth Financial LP boosted its position in Unity Software by 28.4% during the 2nd quarter. Allworth Financial LP now owns 1,865 shares of the company’s stock worth $45,000 after purchasing an additional 412 shares during the period. Hedge funds and other institutional investors own 73.46% of the company’s stock.

Unity Software Company Profile

Unity Software is a leading provider of a real-time 3D development platform that enables creators across industries to design, build and operate interactive, real-time experiences. Originally focused on the game development market, Unity’s technology now extends into sectors such as film, automotive, architecture, engineering and construction, delivering immersive content for mobile, desktop, console, augmented reality and virtual reality devices. The company’s core offering comprises a suite of authoring tools, runtime engines and cloud services that streamline the creation and deployment of interactive 3D applications.

The Unity Editor serves as the central hub where developers design scenes, script behavior and iterate on assets.