Hasbro (NASDAQ:HAS) Price Target Raised to $120.00

Hasbro (NASDAQ:HAS) had its price objective increased by equities research analysts at Monness Crespi & Hardt from $90.00 to $120.00 in a report released on Wednesday,MarketScreener reports. The brokerage presently has a “buy” rating on the stock. Monness Crespi & Hardt’s price target suggests a potential upside of 14.06% from the stock’s current price.

A number of other research analysts have also commented on the company. Jefferies Financial Group upped their price target on Hasbro from $95.00 to $112.00 and gave the company a “buy” rating in a research report on Friday, February 6th. Roth Mkm set a $120.00 price target on shares of Hasbro in a report on Wednesday. Weiss Ratings reaffirmed a “sell (d)” rating on shares of Hasbro in a report on Monday, December 29th. Citigroup restated a “buy” rating on shares of Hasbro in a research report on Thursday. Finally, DA Davidson upped their price target on shares of Hasbro from $80.00 to $110.00 and gave the company a “neutral” rating in a research report on Wednesday. Nine research analysts have rated the stock with a Buy rating, two have given a Hold rating and one has issued a Sell rating to the company. According to MarketBeat, Hasbro currently has a consensus rating of “Moderate Buy” and an average price target of $108.73.

Hasbro Price Performance

HAS opened at $105.21 on Wednesday. The company has a debt-to-equity ratio of 4.89, a quick ratio of 1.42 and a current ratio of 1.38. The firm has a market cap of $14.77 billion, a P/E ratio of -45.07, a PEG ratio of 1.86 and a beta of 0.56. Hasbro has a fifty-two week low of $49.00 and a fifty-two week high of $106.71. The firm has a 50-day moving average of $86.69 and a 200 day moving average of $80.76.

Hasbro (NASDAQ:HAS) last issued its earnings results on Tuesday, February 10th. The company reported $1.51 EPS for the quarter, topping the consensus estimate of $0.99 by $0.52. The business had revenue of $1.45 billion during the quarter, compared to the consensus estimate of $1.26 billion. Hasbro had a positive return on equity of 127.21% and a negative net margin of 6.86%.The firm’s revenue was up 31.3% compared to the same quarter last year. During the same quarter last year, the company earned $0.46 EPS. On average, research analysts expect that Hasbro will post 4.33 EPS for the current year.

Institutional Trading of Hasbro

Hedge funds and other institutional investors have recently added to or reduced their stakes in the company. Brighton Jones LLC bought a new stake in Hasbro in the fourth quarter worth about $317,000. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. raised its holdings in shares of Hasbro by 11.8% in the first quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 16,563 shares of the company’s stock worth $1,018,000 after buying an additional 1,753 shares during the period. Empowered Funds LLC lifted its stake in shares of Hasbro by 95.8% during the 1st quarter. Empowered Funds LLC now owns 13,187 shares of the company’s stock worth $811,000 after acquiring an additional 6,451 shares during the last quarter. Woodline Partners LP grew its position in Hasbro by 40.7% in the 1st quarter. Woodline Partners LP now owns 11,078 shares of the company’s stock valued at $681,000 after acquiring an additional 3,203 shares during the last quarter. Finally, Focus Partners Wealth purchased a new stake in Hasbro in the first quarter worth $292,000. 91.83% of the stock is owned by hedge funds and other institutional investors.

Key Hasbro News

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Q4 earnings beat and MTG-driven revenue surge — Hasbro reported stronger-than-expected Q4 profits and MTG revenue topped $1.7B, driving margin expansion and an upbeat FY26 outlook. This is the core reason shares are higher today. Article Title
• Positive Sentiment: $1 billion buyback and licensing wins — Management announced a $1B buyback and large master toy/licensing deals (including Harry Potter), which boost EPS potential and strategic upside from franchise monetization. Article Title
• Positive Sentiment: Analyst upgrades/price-target increases — Morgan Stanley raised its target to $119 (overweight) and JPMorgan boosted its target to $115 (overweight), validating the earnings beat and driving further buy-side interest. Article Title Article Title
• Positive Sentiment: Digital pivot and hobby gaming strength — Reuters highlights Hasbro’s digital and hobby-gaming businesses as key drivers distinguishing it from peers, supporting higher multiple and growth expectations. Article Title
• Neutral Sentiment: New Harry Potter TV-series partnership expands product pipeline — Hasbro will produce toys for the upcoming Warner Bros. series, which supports multi-year revenue potential but is not immediate cash flow. Article Title
• Neutral Sentiment: Dividend maintained and shareholder returns — Company declared a quarterly dividend (0.70/share) with an ex-dividend date of Feb 18, adding to total shareholder-return attractiveness alongside the buyback. (Company release)
• Neutral Sentiment: Short-interest data appears unreliable — Recent feeds show zero shares and NaN changes (likely a reporting glitch), so short-interest is not currently a clear market signal.
• Negative Sentiment: Lawsuit alleges overprinting of Magic: The Gathering cards — A new complaint claims Hasbro printed too many MTG cards, which could raise concerns about product dilution, secondary-market impacts, and potential legal/financial exposure if the suit gains traction. Article Title
• Negative Sentiment: Tariff and macro headwinds — Management warned of incremental tariff-related costs this year and some revenue growth below estimates in parts of the toy business, which could limit upside if consumer spending softens. Article Title

About Hasbro

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.