Semrush (NASDAQ:SEMR – Get Free Report) and Intellicheck (NYSE:IDN – Get Free Report) are both small-cap computer and technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, earnings, valuation, risk, profitability and dividends.
Insider and Institutional Ownership
32.9% of Semrush shares are held by institutional investors. Comparatively, 42.8% of Intellicheck shares are held by institutional investors. 55.6% of Semrush shares are held by insiders. Comparatively, 6.9% of Intellicheck shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
Profitability
This table compares Semrush and Intellicheck’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Semrush | 3.29% | 4.93% | 3.29% |
| Intellicheck | -3.37% | -1.59% | -1.23% |
Volatility and Risk
Analyst Ratings
This is a breakdown of recent ratings and target prices for Semrush and Intellicheck, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Semrush | 0 | 5 | 0 | 0 | 2.00 |
| Intellicheck | 0 | 1 | 3 | 0 | 2.75 |
Semrush presently has a consensus price target of $10.80, indicating a potential downside of 8.75%. Intellicheck has a consensus price target of $7.25, indicating a potential upside of 52.31%. Given Intellicheck’s stronger consensus rating and higher probable upside, analysts plainly believe Intellicheck is more favorable than Semrush.
Earnings and Valuation
This table compares Semrush and Intellicheck”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Semrush | $428.63 million | 4.12 | $950,000.00 | ($0.02) | -591.75 |
| Intellicheck | $21.97 million | 4.38 | -$1.98 million | $0.01 | 476.00 |
Semrush has higher revenue and earnings than Intellicheck. Semrush is trading at a lower price-to-earnings ratio than Intellicheck, indicating that it is currently the more affordable of the two stocks.
Summary
Semrush beats Intellicheck on 8 of the 14 factors compared between the two stocks.
About Semrush
Semrush Holdings, Inc. develops an online visibility management software-as-a-service platform in the United States, the United Kingdom, and internationally. The company enables companies to identify and reach the right audience for their content through the right channels. Its platform enables the company's customers to understand trends and act upon insights to enhance the online visibility, and drive traffic to their websites and social media pages, as well as online listings, distribute targeted content to their customers, and measure the digital marketing campaigns. The company serves small and midsize businesses, enterprises, and marketing agencies, including consumer internet, digital media, education, financial services, healthcare, retail, software, telecommunications, and others. Semrush Holdings, Inc. was founded in 2008 and is headquartered in Boston, Massachusetts.
About Intellicheck
Intellicheck, Inc., a technology company, provides on-demand digital identity validation solutions for KYC, fraud, and age verification needs in North America. The company offers solutions for digital and physical identities for financial services, fintech companies, BNPL providers, e-commerce and retail commerce businesses, law enforcement, and government agencies. It provides identity systems products, including commercial identification products, such as Intellicheck Platform, an identity solution that checks whether an ID is valid, matches the ID to the person presenting it, and provides a risk score to determine the risk of doing business with that person; IDN-Portal, an Intellicheck-branded identity validation application that provides the ability to scan an ID using a mobile phone; IDN-Portal+ that offers document validation, retail POS integration, additional data for analytics and analysis, and online validation, and other features; IDN-Direct that provides access to additional data and the ability to use the platform's Risk Score capability to help with decision-making; and Intellicheck mobile app, which provides the ability to login and scan an ID. The company also offers State Aware Software solution, which provides or restricts information that is electronically scanned from an ID based on the electronic reading laws according to the state in which the ID is scanned; data collection devices that enable its software applications to be used on a variety of commercially available credit card terminals, PDAs, tablets, laptops, desktops, mobile phones, and point-of-sale terminals; and instant credit application kiosk software applications. It serves government, military, and commercial markets. The company was formerly known as Intellicheck Mobilisa, Inc. and changed its name to Intellicheck, Inc. in May 2017. Intellicheck, Inc. was incorporated in 1994 and is headquartered in Melville, New York.
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