Mattel (NASDAQ:MAT) Upgraded by Zacks Research to Hold Rating

Mattel (NASDAQ:MAT) was upgraded by research analysts at Zacks Research from a “strong sell” rating to a “hold” rating in a research note issued on Tuesday,Zacks.com reports.

Several other research firms have also weighed in on MAT. DA Davidson cut their target price on shares of Mattel from $25.00 to $18.00 and set a “buy” rating on the stock in a report on Wednesday. Morgan Stanley set a $18.00 price target on Mattel in a report on Wednesday. UBS Group reiterated a “buy” rating on shares of Mattel in a research report on Wednesday. Jefferies Financial Group dropped their target price on shares of Mattel from $25.00 to $19.00 and set a “buy” rating on the stock in a report on Wednesday. Finally, Seaport Research Partners upgraded shares of Mattel to a “hold” rating in a report on Monday, November 10th. Three equities research analysts have rated the stock with a Buy rating, seven have assigned a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat, the stock has a consensus rating of “Hold” and an average price target of $19.00.

Mattel Stock Performance

Shares of Mattel stock opened at $15.80 on Tuesday. The firm has a fifty day moving average of $20.65 and a two-hundred day moving average of $19.12. The company has a debt-to-equity ratio of 0.77, a quick ratio of 1.18 and a current ratio of 1.60. The stock has a market capitalization of $4.91 billion, a price-to-earnings ratio of 12.54, a PEG ratio of 2.23 and a beta of 0.70. Mattel has a 52 week low of $13.94 and a 52 week high of $22.48.

Mattel (NASDAQ:MAT) last released its quarterly earnings data on Tuesday, February 10th. The company reported $0.39 EPS for the quarter, missing analysts’ consensus estimates of $0.53 by ($0.14). Mattel had a net margin of 7.44% and a return on equity of 20.82%. The company had revenue of $1.77 billion during the quarter, compared to the consensus estimate of $1.85 billion. During the same quarter in the prior year, the company posted $0.35 EPS. The company’s revenue for the quarter was up 7.3% compared to the same quarter last year. Mattel has set its FY 2026 guidance at 1.180-1.300 EPS. As a group, equities research analysts predict that Mattel will post 1.7 EPS for the current year.

Hedge Funds Weigh In On Mattel

Large investors have recently modified their holdings of the business. Public Employees Retirement System of Ohio boosted its holdings in Mattel by 0.6% in the third quarter. Public Employees Retirement System of Ohio now owns 100,310 shares of the company’s stock worth $1,688,000 after acquiring an additional 623 shares in the last quarter. State of Wyoming increased its stake in Mattel by 4.3% during the 3rd quarter. State of Wyoming now owns 15,251 shares of the company’s stock valued at $257,000 after purchasing an additional 634 shares in the last quarter. GAMMA Investing LLC lifted its stake in shares of Mattel by 8.0% during the fourth quarter. GAMMA Investing LLC now owns 9,344 shares of the company’s stock worth $185,000 after buying an additional 693 shares during the period. Jones Financial Companies Lllp grew its holdings in shares of Mattel by 12.6% during the third quarter. Jones Financial Companies Lllp now owns 6,687 shares of the company’s stock valued at $113,000 after buying an additional 747 shares during the last quarter. Finally, Sei Investments Co. increased its position in shares of Mattel by 1.7% in the 2nd quarter. Sei Investments Co. now owns 45,736 shares of the company’s stock valued at $902,000 after acquiring an additional 758 shares during the period. 97.15% of the stock is currently owned by institutional investors and hedge funds.

Key Headlines Impacting Mattel

Here are the key news stories impacting Mattel this week:

• Positive Sentiment: Mattel announced it will acquire full ownership of the Mattel163 mobile games studio, strengthening its digital-games pipeline — a strategic step to address a key weakness versus peers. Mattel to Acquire Full Ownership of Mattel163 Mobile Games Studio
• Positive Sentiment: Company reported year-over-year revenue growth (net sales up ~7%) and said it gained market share in key categories and regions — signs that some core businesses remain resilient. Mattel Reports Fourth Quarter and Full Year 2025 Financial Results
• Neutral Sentiment: Unusual options activity showed elevated call buying into the print, indicating some traders were positioned for a rebound or volatility — not a clear directional signal for longer-term holders.
• Negative Sentiment: Q4 EPS of $0.39 missed consensus (~$0.53) and revenue of $1.77B came in below expectations; management cited softer December growth and markdowns as drivers of the miss. Mattel Q4 Earnings & Revenues Miss Estimates, Stock Down
• Negative Sentiment: Mattel set FY‑2026 EPS guidance of $1.18–$1.30, well below the Street (~$1.75), and said strategic investments will pressure near‑term profitability — the guidance cut is the principal driver of the selloff. Barbie maker Mattel forecasts annual profit below estimates on cautious consumer spending
• Negative Sentiment: Analyst and market reaction amplified the move: JPMorgan downgraded Mattel to underweight with a $14 target, and coverage compared Mattel’s outlook unfavorably to Hasbro’s stronger digital/gaming narrative. A tale of two toymakers: Mattel craters, while Hasbro’s digital pivot delivers
• Negative Sentiment: High trading volume and headlines describing the drop as the worst daily decline in decades intensified momentum selling—short-term technical and sentiment risk for holders. Mattel Stock Headed for Worst Day Since 1999

Mattel Company Profile

Mattel, Inc is a leading global toy company headquartered in El Segundo, California. Founded in 1945 by Harold “Matt” Matson and Elliot and Ruth Handler, the company has grown into a major player in the toy and family products industry. Mattel designs, manufactures, and markets a broad range of toys, games and entertainment products under well-known brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and Matchbox. In addition to its proprietary labels, Mattel holds licenses with global entertainment franchises, partnering with Disney, Warner Bros., WWE and other studios to create character-driven play experiences.