Hasbro (NASDAQ:HAS) Price Target Raised to $124.00

Hasbro (NASDAQ:HAS) had its price objective boosted by research analysts at Wolfe Research from $90.00 to $124.00 in a report released on Friday,MarketScreener reports. The firm currently has an “outperform” rating on the stock. Wolfe Research’s price objective indicates a potential upside of 21.03% from the stock’s previous close.

Other equities research analysts have also recently issued research reports about the stock. Wall Street Zen upgraded shares of Hasbro from a “buy” rating to a “strong-buy” rating in a research report on Saturday, February 7th. UBS Group reaffirmed a “buy” rating on shares of Hasbro in a research note on Wednesday. JPMorgan Chase & Co. lifted their target price on shares of Hasbro from $94.00 to $115.00 and gave the company an “overweight” rating in a research note on Wednesday. Jefferies Financial Group boosted their price objective on Hasbro from $95.00 to $112.00 and gave the stock a “buy” rating in a research note on Friday, February 6th. Finally, Monness Crespi & Hardt raised their target price on Hasbro from $90.00 to $120.00 and gave the company a “buy” rating in a research note on Wednesday. Ten research analysts have rated the stock with a Buy rating, two have given a Hold rating and one has given a Sell rating to the company. Based on data from MarketBeat, the company has an average rating of “Moderate Buy” and a consensus target price of $113.73.

Hasbro Trading Up 0.9%

Shares of HAS opened at $102.45 on Friday. The company has a current ratio of 1.38, a quick ratio of 1.42 and a debt-to-equity ratio of 4.89. The stock has a market cap of $14.38 billion, a PE ratio of -43.60, a PEG ratio of 1.77 and a beta of 0.56. Hasbro has a 1 year low of $49.00 and a 1 year high of $106.98. The stock has a 50 day simple moving average of $87.51 and a 200-day simple moving average of $81.09.

Hasbro (NASDAQ:HAS) last announced its quarterly earnings results on Tuesday, February 10th. The company reported $1.51 EPS for the quarter, beating the consensus estimate of $0.99 by $0.52. Hasbro had a positive return on equity of 127.21% and a negative net margin of 6.86%.The business had revenue of $1.45 billion for the quarter, compared to analyst estimates of $1.26 billion. During the same quarter in the previous year, the firm earned $0.46 EPS. Hasbro’s quarterly revenue was up 31.3% on a year-over-year basis. On average, sell-side analysts predict that Hasbro will post 4.33 EPS for the current fiscal year.

Insider Activity

In related news, CFO Gina M. Goetter sold 12,429 shares of the business’s stock in a transaction that occurred on Thursday, February 12th. The shares were sold at an average price of $103.46, for a total transaction of $1,285,904.34. Following the completion of the transaction, the chief financial officer owned 68,221 shares in the company, valued at approximately $7,058,144.66. The trade was a 15.41% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, EVP Tarrant L. Sibley sold 15,148 shares of the stock in a transaction on Thursday, February 12th. The stock was sold at an average price of $104.98, for a total transaction of $1,590,237.04. Following the completion of the sale, the executive vice president owned 50,174 shares in the company, valued at approximately $5,267,266.52. This trade represents a 23.19% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Corporate insiders own 0.85% of the company’s stock.

Institutional Inflows and Outflows

Hedge funds and other institutional investors have recently added to or reduced their stakes in the business. CYBER HORNET ETFs LLC acquired a new stake in shares of Hasbro during the second quarter worth about $25,000. First Horizon Corp bought a new stake in shares of Hasbro during the third quarter worth $29,000. MUFG Securities EMEA plc acquired a new stake in shares of Hasbro during the second quarter worth $28,000. Foster Dykema Cabot & Partners LLC bought a new stake in Hasbro in the 3rd quarter valued at $34,000. Finally, Pittenger & Anderson Inc. bought a new position in Hasbro during the 2nd quarter worth about $35,000. 91.83% of the stock is currently owned by institutional investors.

Key Hasbro News

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Analyst upgrade/price-target boost — Monness Crespi & Hardt raised its Hasbro price target to $120 (from $90) and kept a Buy rating, signaling analyst confidence in the company’s rebound and implying meaningful upside. Monness Crespi price-target note
• Positive Sentiment: Earnings and momentum — Hasbro posted a sizeable beat (Q report: $1.51 EPS vs. $0.99 expected; revenue $1.45B vs. $1.26B) and hit a one‑year high after the results, validating stronger-than-expected demand and improving top-line momentum. Earnings beat / 1-year high
• Positive Sentiment: Management highlights growth drivers — CEO Chris Cocks emphasized Wizards of the Coast, hobby gaming, and digital initiatives as accelerating growth levers in recent interviews, supporting investor confidence in sustainable revenue expansion. AOL CEO interview Yahoo Finance video
• Positive Sentiment: New product/licensing catalysts — Hasbro is rolling out collectible/collector-focused releases (Marvel Legends “Secret Wars” figures and new Black Series Mandalorian & Grogu figures), which support short-term revenues and licensing strength. Marvel Legends figures Mandalorian & Grogu figures
• Positive Sentiment: Content monetization push — Hasbro Entertainment and Animaj launched “Lumee” to rethink monetization of kids’ content online, signaling efforts to diversify digital revenue and increase lifetime value from IP. Lumee launch
• Neutral Sentiment: Short-interest data appears unreliable — recent entries show a large increase but report 0 shares/NaN changes and a 0.0 days ratio; this looks like a data glitch and doesn’t provide a meaningful short-sentiment signal today.
• Negative Sentiment: Lawsuit risk — A new suit accuses Hasbro of overprinting Magic: The Gathering cards, which could raise legal costs, regulatory scrutiny, or fan/retailer pushback if it advances; monitor legal developments for potential financial or reputational impact. Lawsuit article

About Hasbro

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.