Analyzing Genius Sports (NYSE:GENI) and Salon Media Group (OTCMKTS:SLNM)

Genius Sports (NYSE:GENI) and Salon Media Group (OTCMKTS:SLNM) are both computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their risk, institutional ownership, earnings, dividends, valuation, analyst recommendations and profitability.

Volatility & Risk

Genius Sports has a beta of 1.85, meaning that its share price is 85% more volatile than the S&P 500. Comparatively, Salon Media Group has a beta of -0.92, meaning that its share price is 192% less volatile than the S&P 500.

Institutional and Insider Ownership

81.9% of Genius Sports shares are owned by institutional investors. 16.6% of Genius Sports shares are owned by company insiders. Comparatively, 52.6% of Salon Media Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Analyst Ratings

This is a breakdown of current ratings and recommmendations for Genius Sports and Salon Media Group, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Genius Sports	1	3	15	3	2.91
Salon Media Group	0	0	0	0	0.00

Genius Sports presently has a consensus target price of $14.14, suggesting a potential upside of 143.94%. Given Genius Sports’ stronger consensus rating and higher probable upside, research analysts plainly believe Genius Sports is more favorable than Salon Media Group.

Earnings and Valuation

This table compares Genius Sports and Salon Media Group”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Genius Sports	$604.52 million	2.06	-$63.04 million	($0.47)	-12.33
Salon Media Group	N/A	N/A	N/A	N/A	N/A

Salon Media Group has lower revenue, but higher earnings than Genius Sports.

Profitability

This table compares Genius Sports and Salon Media Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Genius Sports	-19.71%	-14.39%	-10.67%
Salon Media Group	N/A	N/A	N/A

Summary

Genius Sports beats Salon Media Group on 7 of the 11 factors compared between the two stocks.

About Genius Sports

Genius Sports Limited engages in the development and sale of technology-led products and services to the sports, sports betting, and sports media industries. It offers technology infrastructure for the collection, integration, and distribution of live data of sports leagues; streaming solutions comprising technology, automatic production, and distribution for sports to commercialize video footage of their games; and end-to-end integrity services to sports leagues, such as full-time active monitoring technology, which uses mathematical algorithms to identify and flag suspicious betting activity in global betting markets, as well as a full suite of online and offline educational and consultancy services. The company also provides live sports data collection; pre-game and in-game odds feeds; risk management services, including customer profiling, monitoring of incoming bets, automated acceptance and rejection of bets, and limit setting; live streaming services; creation, delivery, and optimization of digital marketing campaigns, such as data-driven personalized ad creative; and fan engagement widgets for digital publishers that offer live game statistics and betting-related content. The company was founded in 2001 and is headquartered in London, the United Kingdom.

About Salon Media Group

Salon.com, LLC, an Internet media company, operates an online news Website in the United States. It produces a content Website with various subject-specific sections. The company's Salon.com Website features various voices and perspectives; and covers a range of topics, including news, politics, race, religion, culture, entertainment, sustainability, economy and innovation, technology, and business, as well as food, and health and science. Salon.com, LLC was founded in 1995 and is based in San Francisco, California. As of November 8, 2023, Salon.com, LLC operates as a subsidiary of Find.co.