Prudential Public (NYSE:PUK) vs. Goosehead Insurance (NASDAQ:GSHD) Head to Head Review

Goosehead Insurance (NASDAQ:GSHD) and Prudential Public (NYSE:PUK) are both finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, earnings, valuation, profitability, risk and dividends.

Analyst Ratings

This is a breakdown of current ratings and price targets for Goosehead Insurance and Prudential Public, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Goosehead Insurance	1	6	6	0	2.38
Prudential Public	0	1	5	0	2.83

Goosehead Insurance currently has a consensus price target of $90.30, suggesting a potential upside of 85.46%. Given Goosehead Insurance’s higher possible upside, equities research analysts plainly believe Goosehead Insurance is more favorable than Prudential Public.

Insider and Institutional Ownership

1.9% of Prudential Public shares are held by institutional investors. 37.8% of Goosehead Insurance shares are held by company insiders. Comparatively, 0.1% of Prudential Public shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Valuation & Earnings

This table compares Goosehead Insurance and Prudential Public”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Goosehead Insurance	$314.51 million	5.70	$30.43 million	$1.13	43.09
Prudential Public	$16.66 billion	2.25	$2.29 billion	N/A	N/A

Prudential Public has higher revenue and earnings than Goosehead Insurance.

Volatility and Risk

Goosehead Insurance has a beta of 1.55, indicating that its share price is 55% more volatile than the S&P 500. Comparatively, Prudential Public has a beta of 0.76, indicating that its share price is 24% less volatile than the S&P 500.

Profitability

This table compares Goosehead Insurance and Prudential Public’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Goosehead Insurance	8.55%	-34.60%	8.55%
Prudential Public	N/A	N/A	N/A

Summary

Goosehead Insurance beats Prudential Public on 7 of the 12 factors compared between the two stocks.

About Goosehead Insurance

Goosehead Insurance, Inc. operates as a holding company for Goosehead Financial, LLC that engages in the provision of personal lines insurance agency services in the United States. The company offers homeowner’s, automotive, dwelling property, flood, wind, earthquake, excess liability or umbrella, motorcycle, recreational vehicle, general liability, property, and life insurance products and services. As of December 31, 2023, it operated 1,415 franchise locations. The company was founded in 2003 and is headquartered in Westlake, Texas.

About Prudential Public

Prudential plc, through its subsidiaries, provides life and health insurance, and asset management solutions to individuals in Asia and Africa. The company was founded in 1848 and is headquartered in Central, Hong Kong.