Sun Life Financial Inc. (TSE:SLF) Given Consensus Recommendation of “Hold” by Brokerages

Shares of Sun Life Financial Inc. (TSE:SLF) (NYSE:SLF) have been given a consensus rating of “Hold” by the ten analysts that are currently covering the stock, MarketBeat reports. One research analyst has rated the stock with a sell rating, five have given a hold rating, three have issued a buy rating and one has issued a strong buy rating on the company. The average twelve-month target price among brokers that have covered the stock in the last year is C$96.44.

Several research firms recently commented on SLF. Barclays reduced their price target on shares of Sun Life Financial from C$84.00 to C$83.00 in a research note on Friday, January 9th. Desjardins raised their target price on shares of Sun Life Financial from C$96.00 to C$101.00 and gave the stock a “buy” rating in a research report on Friday. Scotiabank lifted their price target on shares of Sun Life Financial from C$93.00 to C$96.00 and gave the company a “sector perform” rating in a research note on Friday. National Bank Financial dropped their price objective on Sun Life Financial from C$94.00 to C$93.00 in a research note on Thursday, November 6th. Finally, Jefferies Financial Group lifted their target price on Sun Life Financial from C$97.00 to C$103.00 in a research report on Friday.

Sun Life Financial Price Performance

Shares of SLF stock opened at C$93.94 on Wednesday. Sun Life Financial has a 52-week low of C$74.56 and a 52-week high of C$94.76. The company has a debt-to-equity ratio of 26.00, a quick ratio of 84,866.00 and a current ratio of 92.19. The firm has a market capitalization of C$52.03 billion, a P/E ratio of 15.27, a P/E/G ratio of 1.33 and a beta of 0.73. The stock has a 50 day moving average price of C$86.29 and a 200 day moving average price of C$84.08.

Sun Life Financial (TSE:SLF) (NYSE:SLF) last announced its quarterly earnings data on Wednesday, February 11th. The financial services provider reported C$1.96 EPS for the quarter. Sun Life Financial had a return on equity of 15.69% and a net margin of 7.58%. As a group, sell-side analysts predict that Sun Life Financial will post 6.9230769 earnings per share for the current year.

Sun Life Financial Increases Dividend

The firm also recently disclosed a quarterly dividend, which was paid on Wednesday, December 31st. Investors of record on Wednesday, December 31st were paid a $0.92 dividend. This represents a $3.68 dividend on an annualized basis and a yield of 3.9%. This is a boost from Sun Life Financial’s previous quarterly dividend of $0.88. The ex-dividend date of this dividend was Wednesday, November 26th. Sun Life Financial’s payout ratio is currently 57.24%.

Sun Life Financial News Roundup

Here are the key news stories impacting Sun Life Financial this week:

• Positive Sentiment: Q4 earnings beat and strong results — Sun Life reported C$1.96 EPS, a sizable year-over-year profit increase (~$722M) and strong Asia unit performance, which supports the upbeat investor reaction. Article Title Article Title
• Positive Sentiment: Jefferies raised its target from C$97 to C$103 (≈10.1% upside), signaling stronger analyst conviction on SLF’s outlook. Article Title
• Positive Sentiment: BMO Capital Markets lifted its target to C$100 and moved to “outperform,” another bullish vote that likely supported buying interest. Article Title
• Positive Sentiment: Desjardins increased its target to C$101 and set a “buy” rating — adds momentum to the bullish analyst narrative. Article Title Article Title
• Positive Sentiment: Scotiabank and RBC both raised targets (Scotia to C$96, RBC to C$95), keeping coverage upbeat across major Canadian dealers. Article Title
• Positive Sentiment: Dividend activity — Sun Life declared common and preferred-share dividends (preferred payable Q1 2026), which appeals to income-focused investors. Article Title Article Title
• Neutral Sentiment: Earnings call transcript and highlights are available for deeper read-through; watch management commentary for margin drivers and Asia growth details. Article Title Article Title
• Negative Sentiment: TD Securities trimmed its target from C$104 to C$102 (still a “buy”), a modest negative signal that some firms are tempering near-term upside. Article Title

About Sun Life Financial

Sun Life Financial is one of Canada’s Big Three life insurance companies along with Great-West Lifeco and Manulife. Sun Life provides insurance, retirement, and wealth-management services to individual and corporate customers in Canada, the United States, and Asia. It also owns MFS Investment Management, a Boston-based asset-management firm. Sun Life generates about a third of its profit from asset-management operations.