Herc (NYSE:HRI) Price Target Cut to $198.00 by Analysts at Robert W. Baird

Herc (NYSE:HRI) had its price target reduced by equities research analysts at Robert W. Baird from $200.00 to $198.00 in a research note issued to investors on Wednesday,Benzinga reports. The firm currently has an “outperform” rating on the transportation company’s stock. Robert W. Baird’s price objective points to a potential upside of 31.61% from the company’s previous close.

A number of other equities research analysts also recently issued reports on the stock. Wall Street Zen upgraded shares of Herc from a “sell” rating to a “hold” rating in a research note on Sunday, November 2nd. JPMorgan Chase & Co. upped their price target on shares of Herc from $150.00 to $165.00 and gave the stock a “neutral” rating in a report on Wednesday, January 14th. Barclays increased their price target on shares of Herc from $160.00 to $175.00 and gave the stock an “overweight” rating in a research report on Friday, January 23rd. Wells Fargo & Company lifted their price objective on shares of Herc from $170.00 to $189.00 and gave the company an “overweight” rating in a research note on Friday, January 23rd. Finally, KeyCorp set a $200.00 target price on Herc and gave the stock an “overweight” rating in a research note on Tuesday, December 16th. Six research analysts have rated the stock with a Buy rating, two have issued a Hold rating and one has issued a Sell rating to the company’s stock. Based on data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and an average target price of $179.71.

Herc Stock Down 13.1%

NYSE HRI opened at $150.45 on Wednesday. The company has a market cap of $5.01 billion, a price-to-earnings ratio of -59.70, a PEG ratio of 1.61 and a beta of 1.77. Herc has a 1-year low of $96.18 and a 1-year high of $190.04. The company has a current ratio of 1.22, a quick ratio of 1.22 and a debt-to-equity ratio of 4.28. The company has a 50 day moving average of $160.08 and a 200-day moving average of $139.82.

Herc (NYSE:HRI) last announced its quarterly earnings data on Tuesday, February 17th. The transportation company reported $2.07 earnings per share for the quarter, beating the consensus estimate of $1.87 by $0.20. The firm had revenue of $1.21 billion during the quarter, compared to analysts’ expectations of $1.25 billion. Herc had a positive return on equity of 16.32% and a negative net margin of 1.68%.The company’s quarterly revenue was up 27.1% compared to the same quarter last year. During the same period in the previous year, the firm earned $3.58 EPS. On average, equities research analysts expect that Herc will post 12.84 earnings per share for the current fiscal year.

Hedge Funds Weigh In On Herc

Several institutional investors and hedge funds have recently added to or reduced their stakes in HRI. Hantz Financial Services Inc. grew its stake in shares of Herc by 342.1% in the fourth quarter. Hantz Financial Services Inc. now owns 168 shares of the transportation company’s stock worth $25,000 after purchasing an additional 130 shares during the last quarter. Harbor Capital Advisors Inc. lifted its holdings in Herc by 53.1% during the 3rd quarter. Harbor Capital Advisors Inc. now owns 248 shares of the transportation company’s stock worth $29,000 after buying an additional 86 shares during the period. Aster Capital Management DIFC Ltd bought a new stake in shares of Herc in the 3rd quarter valued at about $31,000. Advisory Services Network LLC bought a new stake in shares of Herc in the 3rd quarter valued at about $35,000. Finally, University of Texas Texas AM Investment Management Co. acquired a new stake in shares of Herc in the second quarter valued at about $36,000. 93.11% of the stock is currently owned by institutional investors and hedge funds.

Key Headlines Impacting Herc

Here are the key news stories impacting Herc this week:

• Positive Sentiment: Q4 EPS beat expectations and strong year‑over‑year revenue growth (quarterly revenue up ~27%); this beat on the bottom line supports near‑term earnings credibility. MarketBeat: Q4 Results & Call
• Positive Sentiment: Management announced full‑year 2026 guidance and highlighted the strategic rationale for closing the large H&E acquisition, which could drive long‑term scale and synergies if execution proceeds as planned. BusinessWire: Full‑Year Results & Guidance
• Neutral Sentiment: Detailed materials — the earnings call transcript and slide deck — are available for investors to review guidance detail and management’s integration commentary. Use these to assess margin trajectory and capex assumptions. Seeking Alpha: Earnings Transcript
• Negative Sentiment: Revenue missed consensus (reported $1.21B vs. ~$1.25B est.) and the company still shows a negative net margin; EPS is well below last year’s level, raising near‑term profitability concerns. Investing.com: Beats EPS, Misses Revenue
• Negative Sentiment: Analysts flag execution risks on the H&E integration — delayed synergies or higher‑than‑expected integration costs could pressure 2026 earnings and the stock if projected benefits slip. TipRanks: Execution Risks on H&E Deal
• Negative Sentiment: Market reaction: shares opened lower as traders focused on the revenue miss and integration risk headlines. Short‑term volatility is likely while investors digest guidance detail and integration timelines. KalkineMedia: HRI Opens Lower

About Herc

Herc Holdings Inc (NYSE: HRI) operates as a leading equipment rental provider in North America, offering a wide range of machinery and support services to construction, industrial, government and event sectors. The company’s fleet includes aerial work platforms, earthmoving equipment, material handling solutions, power generation units and specialty tools, enabling clients to scale their operations without the capital expense of ownership. In addition to basic machinery rentals, Herc provides value-added services such as equipment maintenance, on-site safety training and project consulting to help customers optimize productivity and maintain compliance with industry standards.

Founded as part of Hertz Global Holdings, the equipment rental business was spun off as an independent public company in early 2016.