Salesforce (NYSE:CRM) Given New $197.00 Price Target at Citigroup

Salesforce (NYSE:CRM) had its price objective dropped by investment analysts at Citigroup from $257.00 to $197.00 in a research note issued on Wednesday,Benzinga reports. The brokerage presently has a “neutral” rating on the CRM provider’s stock. Citigroup’s price target suggests a potential upside of 5.29% from the stock’s previous close.

CRM has been the subject of several other research reports. Barclays raised their price target on shares of Salesforce from $330.00 to $338.00 and gave the stock an “overweight” rating in a report on Monday, January 12th. Mizuho lowered their target price on shares of Salesforce from $340.00 to $280.00 and set an “outperform” rating for the company in a research note on Tuesday. UBS Group dropped their target price on shares of Salesforce from $260.00 to $200.00 and set a “neutral” rating on the stock in a report on Tuesday. Cantor Fitzgerald reissued an “overweight” rating on shares of Salesforce in a research note on Thursday, December 4th. Finally, Wolfe Research reaffirmed an “outperform” rating on shares of Salesforce in a research note on Thursday, January 15th. One investment analyst has rated the stock with a Strong Buy rating, twenty-eight have assigned a Buy rating, twelve have given a Hold rating and one has given a Sell rating to the company. According to MarketBeat, Salesforce has an average rating of “Moderate Buy” and a consensus target price of $312.00.

Salesforce Price Performance

CRM stock traded up $2.81 during midday trading on Wednesday, reaching $187.10. 4,880,771 shares of the stock were exchanged, compared to its average volume of 11,599,014. The company has a debt-to-equity ratio of 0.14, a current ratio of 0.98 and a quick ratio of 0.98. The stock has a market capitalization of $175.31 billion, a PE ratio of 25.02, a P/E/G ratio of 1.29 and a beta of 1.27. Salesforce has a 52 week low of $180.24 and a 52 week high of $329.74. The company has a fifty day moving average price of $235.29 and a 200 day moving average price of $241.35.

Salesforce (NYSE:CRM) last announced its quarterly earnings results on Wednesday, December 3rd. The CRM provider reported $3.25 earnings per share (EPS) for the quarter, beating the consensus estimate of $2.86 by $0.39. The firm had revenue of $10.26 billion during the quarter, compared to analysts’ expectations of $10.27 billion. Salesforce had a net margin of 17.91% and a return on equity of 14.41%. The company’s revenue was up 9.1% on a year-over-year basis. During the same period in the prior year, the company posted $2.41 EPS. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. As a group, analysts expect that Salesforce will post 7.46 EPS for the current fiscal year.

Insider Buying and Selling

In other news, Director G Mason Morfit bought 96,000 shares of the stock in a transaction dated Friday, December 5th. The stock was bought at an average price of $260.58 per share, for a total transaction of $25,015,680.00. Following the completion of the acquisition, the director directly owned 2,994,509 shares in the company, valued at approximately $780,309,155.22. This trade represents a 3.31% increase in their position. The purchase was disclosed in a legal filing with the SEC, which can be accessed through this hyperlink. Also, Director David Blair Kirk purchased 1,936 shares of the business’s stock in a transaction that occurred on Wednesday, December 17th. The shares were purchased at an average price of $258.64 per share, for a total transaction of $500,727.04. Following the completion of the acquisition, the director owned 10,677 shares of the company’s stock, valued at $2,761,499.28. The trade was a 22.15% increase in their position. Additional details regarding this purchase are available in the official SEC disclosure. Insiders own 3.00% of the company’s stock.

Hedge Funds Weigh In On Salesforce

Hedge funds and other institutional investors have recently made changes to their positions in the stock. Brighton Jones LLC lifted its stake in shares of Salesforce by 13.7% during the 4th quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider’s stock valued at $8,582,000 after buying an additional 3,102 shares in the last quarter. Revolve Wealth Partners LLC lifted its position in shares of Salesforce by 12.6% during the fourth quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider’s stock worth $611,000 after acquiring an additional 205 shares in the last quarter. Bison Wealth LLC boosted its holdings in shares of Salesforce by 9.0% in the fourth quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider’s stock worth $747,000 after acquiring an additional 184 shares during the period. Sivia Capital Partners LLC grew its position in shares of Salesforce by 3.7% in the second quarter. Sivia Capital Partners LLC now owns 2,958 shares of the CRM provider’s stock valued at $807,000 after purchasing an additional 106 shares in the last quarter. Finally, United Bank raised its stake in shares of Salesforce by 5.2% during the 2nd quarter. United Bank now owns 10,198 shares of the CRM provider’s stock valued at $2,781,000 after purchasing an additional 500 shares during the period. 80.43% of the stock is owned by hedge funds and other institutional investors.

More Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Analysts & market commentary highlighting upside — Several analysts and market pieces argue the SaaS sell‑off is overdone and that Salesforce’s AI/Agentforce and Data Cloud positioning create significant long‑term upside. This supportive narrative is drawing institutional interest. Why Analysts Still See Big Upside in Salesforce
• Positive Sentiment: Product/partnership momentum — Salesforce is gaining ecosystem traction: AcuityMD launched a Salesforce app on AppExchange and Asymbl expanded collaboration to advance workforce orchestration with AI, both of which can deepen platform adoption and drive incremental revenue. AcuityMD for Salesforce on AppExchange Asymbl Expanded Collaboration
• Neutral Sentiment: Jim Cramer and media attention — Jim Cramer discussed CRM alongside other names, keeping the stock in the spotlight; media coverage can amplify intraday flows but is not a direct fundamental catalyst. Jim Cramer Discusses Salesforce
• Neutral Sentiment: Checks show mixed business signals — UBS channel checks flag an uptick in Agentforce adoption but “muted” core organic growth, suggesting some execution wins but lingering pressure on legacy revenue lines. UBS Checks on Agentforce
• Neutral Sentiment: Earnings cadence ahead — Salesforce is expected to report soon; guidance and commentary on AI monetization will be the primary near‑term catalysts. Markets are positioning ahead of the print. Earnings Projection
• Negative Sentiment: Analyst price‑target trims and caution — Several firms trimmed targets recently: Wells Fargo cut to $235 (equal‑weight), BTIG trimmed to $260 (still buy), and Mizuho lowered to $280 (outperform). Those revisions weigh on near‑term sentiment despite some firms retaining bullish ratings. Analyst Price Target Changes
• Negative Sentiment: Near‑term earnings beat odds muted — Zacks flags Salesforce as lacking the setup for an earnings beat in the upcoming report, which increases the risk of downside if guidance disappoints. Zacks: Earnings Setup

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.