AA (OTCMKTS:AATDF – Get Free Report) and Kemper (NYSE:KMPR – Get Free Report) are both finance companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, profitability, earnings, risk, institutional ownership, dividends and valuation.
Valuation and Earnings
This table compares AA and Kemper”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| AA | N/A | N/A | N/A | N/A | N/A |
| Kemper | $4.79 billion | 0.40 | $143.30 million | $2.19 | 14.75 |
Insider & Institutional Ownership
86.2% of Kemper shares are owned by institutional investors. 6.2% of Kemper shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Analyst Ratings
This is a summary of current ratings for AA and Kemper, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| AA | 0 | 0 | 0 | 0 | 0.00 |
| Kemper | 2 | 5 | 1 | 0 | 1.88 |
Kemper has a consensus price target of $56.50, indicating a potential upside of 74.93%. Given Kemper’s stronger consensus rating and higher possible upside, analysts clearly believe Kemper is more favorable than AA.
Profitability
This table compares AA and Kemper’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| AA | N/A | N/A | N/A |
| Kemper | 2.99% | 8.02% | 1.80% |
Summary
Kemper beats AA on 9 of the 9 factors compared between the two stocks.
About AA
AA plc provides roadside assistance, insurance, and driving services in the United Kingdom. It operates through two segments, Roadside and Insurance. The company offers breakdowns cover for cars, motorcycles, caravans, vans, and towing; car, motorbike, van, and caravan insurance; and loans, savings, mortgage, travel currency card, insurance, and credit card products. It also provides home, content, building, pet, and holiday home insurance products; and travel services. In addition, the company offers driving advisory services, such as child safety, fuel and environment, legal advisory, service and repair, safety, security, and driving cost and other services; car and MOT services; and financial services, such as personal loans, car loans, home improvement loans, debt consolidation loans, wedding loans, loan management, savings, credit cards, and online security services, as well as reinsurance services. It serves fleet and leasing companies. The company was founded in 1905 and is headquartered in Basingstoke, the United Kingdom.
About Kemper
Kemper Corporation, a diversified insurance holding company, engages in the provision of insurance products to individuals and businesses in the United States. The company operates through three segments: Specialty Property & Casualty Insurance, Preferred Property & Casualty Insurance, and Life & Health Insurance. It provides preferred and specialty automobile, homeowners, renters, fire, umbrella, general liability, and various other property and casualty insurance to individuals, as well as commercial automobile insurance to businesses. The company also offers life insurance, including permanent and term insurance; and supplemental accident and health insurance products, such as Medicare supplement insurance, fixed hospital indemnity, home health care, specified disease, and accident-only plans to individuals in rural, suburban, and urban areas. It distributes its products through independent agents and brokers. The company was formerly known as Unitrin, Inc. and changed its name to Kemper Corporation in August 2011. Kemper Corporation was incorporated in 1990 and is headquartered in Chicago, Illinois.
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