Critical Survey: Innovative Designs (OTCMKTS:IVDN) versus J-Long Group (NASDAQ:JL)

J-Long Group (NASDAQ:JL) and Innovative Designs (OTCMKTS:IVDN) are both consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, risk, analyst recommendations, dividends, institutional ownership, valuation and profitability.

Valuation and Earnings

This table compares J-Long Group and Innovative Designs”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
J-Long Group	$39.08 million	N/A	$2.59 million	N/A	N/A
Innovative Designs	$2.77 million	4.07	$500,000.00	$0.03	9.77

J-Long Group has higher revenue and earnings than Innovative Designs.

Profitability

This table compares J-Long Group and Innovative Designs’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
J-Long Group	N/A	N/A	N/A
Innovative Designs	17.87%	27.09%	24.11%

Volatility and Risk

J-Long Group has a beta of -0.69, suggesting that its share price is 169% less volatile than the S&P 500. Comparatively, Innovative Designs has a beta of -2.88, suggesting that its share price is 388% less volatile than the S&P 500.

Analyst Ratings

This is a breakdown of recent recommendations for J-Long Group and Innovative Designs, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
J-Long Group	1	0	0	0	1.00
Innovative Designs	0	0	0	0	0.00

Summary

J-Long Group beats Innovative Designs on 4 of the 7 factors compared between the two stocks.

About J-Long Group

J-Long Group Limited distributes reflective and non-reflective garment trims in Asia, Hong Kong, the People's Republic of China, and internationally. The company offers heat transfers, fabrics, woven labels and tapes, sewing badges, piping, zipper pullers, and drawcords. It also sells through online. The company was founded in 1985 and is based in Tsuen Wan, Hong Kong.

About Innovative Designs

Innovative Designs, Inc. engages in manufacture and marketing of cold weather recreational and industrial clothing products in the United States and Canada. The company operates in two segments, Apparel and House Wrap. It offers arctic armor line products, including jackets, bibs, and gloves for ice fisherman, snowmobilers, utility workers, oil/gas pipeline workers, railroad workers, construction workers, ski resort workers, and police and first responders; and house wrap that provides barrier protection and moisture vapor transmission and insulation for the building construction industry. In addition, it offers INSULTEX material in bulk to non-competing customers; products that restore the waterproof character of the outer side of its arctic armor clothing; and cold weather headgears and base insulation clothing products. The company primarily sells its products through independent sales agents, agencies, retailers, and distributors, as well as through website. The company was incorporated in 2002 and is based in Pittsburgh, Pennsylvania.