Head-To-Head Survey: Growlife (OTCMKTS:PHOT) and Lifetime Brands (NASDAQ:LCUT)

Growlife (OTCMKTS:PHOT) and Lifetime Brands (NASDAQ:LCUT) are both consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their valuation, institutional ownership, profitability, earnings, dividends, risk and analyst recommendations.

Earnings and Valuation

This table compares Growlife and Lifetime Brands”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Growlife	N/A	N/A	N/A	($0.16)	N/A
Lifetime Brands	$682.95 million	0.12	-$15.16 million	($1.66)	-2.13

Growlife has higher earnings, but lower revenue than Lifetime Brands. Lifetime Brands is trading at a lower price-to-earnings ratio than Growlife, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Growlife and Lifetime Brands’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Growlife	N/A	N/A	N/A
Lifetime Brands	-5.49%	-0.85%	-0.30%

Institutional & Insider Ownership

40.6% of Lifetime Brands shares are held by institutional investors. 2.8% of Growlife shares are held by insiders. Comparatively, 43.6% of Lifetime Brands shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for Growlife and Lifetime Brands, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Growlife	0	0	0	0	0.00
Lifetime Brands	1	3	1	0	2.00

Lifetime Brands has a consensus target price of $4.83, indicating a potential upside of 36.53%. Given Lifetime Brands’ stronger consensus rating and higher probable upside, analysts clearly believe Lifetime Brands is more favorable than Growlife.

Summary

Lifetime Brands beats Growlife on 6 of the 10 factors compared between the two stocks.

About Growlife

GrowLife, Inc. focuses on the functional mushroom business. It processes, stores, markets, distributes, and sells fresh and dried mushroom products. The company was founded in 2012 and is headquartered in Kirkland, Washington.

About Lifetime Brands

Lifetime Brands, Inc. designs, sources, and sells branded kitchenware, tableware, and other products for use in the home in the worldwide. The company provides kitchenware products, including kitchen tools and gadgets, cutlery, kitchen scales, thermometers, cutting boards, shears, cookware, pantryware, spice racks, and bakeware; and tableware products comprising dinnerware, stemware, flatware, and giftware. It also provides home solutions, such as thermal beverageware, bath scales, weather and outdoor household, food storage, neoprene travel, and home décor products. The company owns or licenses various brands, including the Farberware, Mikasa, Taylor, KitchenAid, Pfaltzgraff, BUILT NY, Rabbit, Kamenstein, S’well, and Fred & Friends. It serves mass market merchants, specialty stores, department stores, warehouse clubs, grocery stores, off-price retailers, food service distributors, food and beverage outlets, and e-commerce. The company sells its products directly, as well as through its retail websites. Lifetime Brands, Inc. was founded in 1945 and is headquartered in Garden City, New York.