Netflix (NASDAQ:NFLX) Trading 2.7% Higher – Time to Buy?

Netflix, Inc. (NASDAQ:NFLX)’s stock price shot up 2.7% during mid-day trading on Tuesday . The stock traded as high as $78.12 and last traded at $78.04. 31,868,467 shares traded hands during mid-day trading, a decline of 34% from the average session volume of 48,054,715 shares. The stock had previously closed at $76.02.

More Netflix News

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Q4 results beat expectations — Netflix reported stronger revenue and EPS growth, and management reiterated growth in advertising and subscriber metrics, giving fundamental support to the stock. (Company earnings/quarterly report)
• Positive Sentiment: Analyst/bull commentary — Some investors and analysts still call Netflix a “global category killer” and see the recent pullback as a buying opportunity, which helps underpin buyer interest. ‘A Global Category Killer,’ Says Investor About Netflix Stock
• Neutral Sentiment: Bid battle timeline — Warner Bros. Discovery’s board is reviewing a revised Paramount Skydance offer, which gives Netflix a limited window to respond; the outcome could swing sentiment either way depending on whether Netflix retains its preferred-deal position. Paramount Revises Its Bid for Warner Bros. Discovery
• Neutral Sentiment: Longer-term regulatory change — The UK said it will regulate streamers like traditional broadcasters, a structural shift that raises compliance costs but applies industry-wide rather than singling out Netflix. UK to regulate Netflix and other streamers in line with broadcasters
• Negative Sentiment: Deal uncertainty clouds outlook — Analysts and traders punished the stock after earnings because Netflix’s 2026 guidance and the escalating WBD bidding war (Paramount’s higher offer) materially increase merger execution risk and potential regulatory scrutiny. Netflix Declines 8% Post Q4 Earnings: Buy, Sell or Hold the Stock?
• Negative Sentiment: Political/regulatory risk — Public pressure from President Trump to remove board member Susan Rice has injected political risk into the WBD acquisition review, potentially complicating approvals and adding headline volatility. Trump Calls on Netflix to Oust Susan Rice From Its Board

Analyst Upgrades and Downgrades

NFLX has been the topic of a number of research analyst reports. Moffett Nathanson decreased their price objective on shares of Netflix from $140.00 to $115.00 and set a “buy” rating on the stock in a report on Wednesday, January 21st. Citic Securities lowered their price target on Netflix from $109.00 to $95.00 and set a “hold” rating on the stock in a report on Monday, January 26th. KGI Securities raised Netflix from a “neutral” rating to an “outperform” rating and set a $135.00 price objective for the company in a research note on Monday, November 3rd. Deutsche Bank Aktiengesellschaft reiterated a “hold” rating and set a $98.00 target price (up from $95.00) on shares of Netflix in a research report on Wednesday, January 21st. Finally, BMO Capital Markets lowered their price objective on shares of Netflix from $143.00 to $135.00 and set an “outperform” rating on the stock in a research note on Wednesday, January 21st. One analyst has rated the stock with a Strong Buy rating, thirty-three have given a Buy rating and sixteen have given a Hold rating to the company’s stock. According to MarketBeat.com, the company has an average rating of “Moderate Buy” and a consensus target price of $116.08.

Netflix Trading Up 2.7%

The company has a market cap of $329.50 billion, a PE ratio of 30.88, a price-to-earnings-growth ratio of 1.40 and a beta of 1.71. The company has a current ratio of 1.19, a quick ratio of 1.19 and a debt-to-equity ratio of 0.51. The business has a 50 day simple moving average of $86.55 and a two-hundred day simple moving average of $105.35.

Netflix (NASDAQ:NFLX) last announced its quarterly earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share for the quarter, beating analysts’ consensus estimates of $0.55 by $0.01. The company had revenue of $12.05 billion for the quarter, compared to analyst estimates of $11.97 billion. Netflix had a net margin of 24.30% and a return on equity of 43.26%. Netflix’s revenue for the quarter was up 17.6% on a year-over-year basis. During the same quarter last year, the business earned $0.43 EPS. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. On average, analysts forecast that Netflix, Inc. will post 24.58 EPS for the current fiscal year.

Insider Buying and Selling at Netflix

In related news, insider David A. Hyman sold 23,439 shares of the company’s stock in a transaction on Friday, January 16th. The shares were sold at an average price of $88.11, for a total transaction of $2,065,210.29. Following the completion of the sale, the insider directly owned 316,100 shares of the company’s stock, valued at approximately $27,851,571. This represents a 6.90% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. Also, CEO Gregory K. Peters sold 105,781 shares of the firm’s stock in a transaction dated Thursday, January 29th. The shares were sold at an average price of $82.94, for a total value of $8,773,476.14. Following the completion of the transaction, the chief executive officer directly owned 122,140 shares in the company, valued at $10,130,291.60. This trade represents a 46.41% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last three months, insiders have sold 1,399,163 shares of company stock worth $129,899,103. Corporate insiders own 1.37% of the company’s stock.

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently made changes to their positions in the company. First Financial Corp IN boosted its holdings in Netflix by 900.0% in the fourth quarter. First Financial Corp IN now owns 270 shares of the Internet television network’s stock valued at $25,000 after purchasing an additional 243 shares during the last quarter. DiNuzzo Private Wealth Inc. boosted its stake in shares of Netflix by 885.2% during the 4th quarter. DiNuzzo Private Wealth Inc. now owns 266 shares of the Internet television network’s stock valued at $25,000 after buying an additional 239 shares during the last quarter. Turning Point Benefit Group Inc. grew its position in shares of Netflix by 13,400.0% during the fourth quarter. Turning Point Benefit Group Inc. now owns 270 shares of the Internet television network’s stock worth $25,000 after buying an additional 268 shares in the last quarter. Imprint Wealth LLC bought a new stake in shares of Netflix in the third quarter worth $25,000. Finally, Cornerstone Financial Management LLC bought a new stake in shares of Netflix in the fourth quarter worth $26,000. 80.93% of the stock is currently owned by hedge funds and other institutional investors.

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.