Boston Beer (NYSE:SAM) Given New $235.00 Price Target at Morgan Stanley

Boston Beer (NYSE:SAM) had its price objective dropped by analysts at Morgan Stanley from $245.00 to $235.00 in a research report issued on Wednesday,Benzinga reports. The firm currently has an “equal weight” rating on the stock. Morgan Stanley’s target price would suggest a potential upside of 10.78% from the company’s previous close.

Several other research analysts have also issued reports on SAM. Piper Sandler cut their price target on Boston Beer from $230.00 to $220.00 and set a “neutral” rating on the stock in a report on Friday, November 21st. Citigroup lowered their target price on Boston Beer from $250.00 to $220.00 and set a “neutral” rating on the stock in a research report on Wednesday, December 17th. UBS Group reiterated a “neutral” rating on shares of Boston Beer in a report on Monday. Royal Bank Of Canada restated a “sector perform” rating and set a $245.00 price target on shares of Boston Beer in a research note on Friday. Finally, Weiss Ratings upgraded shares of Boston Beer from a “sell (d+)” rating to a “hold (c-)” rating in a report on Friday, February 6th. One equities research analyst has rated the stock with a Buy rating, eleven have given a Hold rating and one has assigned a Sell rating to the company’s stock. According to MarketBeat, the company currently has an average rating of “Hold” and a consensus price target of $243.28.

Boston Beer Trading Down 6.7%

NYSE SAM traded down $15.32 on Wednesday, hitting $212.14. 89,143 shares of the company were exchanged, compared to its average volume of 163,203. The company has a market cap of $2.26 billion, a PE ratio of 25.06, a PEG ratio of 1.63 and a beta of 1.03. The stock has a fifty day moving average of $216.59 and a 200-day moving average of $213.88. Boston Beer has a 12 month low of $185.34 and a 12 month high of $260.00.

Boston Beer (NYSE:SAM) last announced its quarterly earnings data on Tuesday, February 24th. The company reported ($2.12) earnings per share for the quarter, beating the consensus estimate of ($2.33) by $0.21. The firm had revenue of $385.68 million for the quarter, compared to analyst estimates of $381.75 million. Boston Beer had a net margin of 4.38% and a return on equity of 12.29%. The business’s quarterly revenue was down 4.1% compared to the same quarter last year. During the same quarter in the prior year, the business earned ($1.68) earnings per share. Boston Beer has set its FY 2026 guidance at 8.500-11.000 EPS. On average, analysts expect that Boston Beer will post 9.29 earnings per share for the current year.

Institutional Trading of Boston Beer

Several institutional investors and hedge funds have recently made changes to their positions in the company. Vanguard Group Inc. boosted its holdings in Boston Beer by 9.4% during the fourth quarter. Vanguard Group Inc. now owns 1,039,184 shares of the company’s stock worth $202,776,000 after purchasing an additional 89,053 shares during the last quarter. AQR Capital Management LLC boosted its stake in shares of Boston Beer by 340.4% in the 3rd quarter. AQR Capital Management LLC now owns 647,060 shares of the company’s stock worth $136,801,000 after buying an additional 500,120 shares during the last quarter. Arrowstreet Capital Limited Partnership grew its holdings in shares of Boston Beer by 5.1% in the fourth quarter. Arrowstreet Capital Limited Partnership now owns 271,516 shares of the company’s stock valued at $52,981,000 after acquiring an additional 13,113 shares in the last quarter. Dimensional Fund Advisors LP grew its holdings in shares of Boston Beer by 1.3% in the third quarter. Dimensional Fund Advisors LP now owns 265,779 shares of the company’s stock valued at $56,191,000 after acquiring an additional 3,336 shares in the last quarter. Finally, Gotham Asset Management LLC increased its position in shares of Boston Beer by 16.7% during the fourth quarter. Gotham Asset Management LLC now owns 248,910 shares of the company’s stock valued at $48,570,000 after acquiring an additional 35,644 shares during the last quarter. Hedge funds and other institutional investors own 81.13% of the company’s stock.

Key Headlines Impacting Boston Beer

Here are the key news stories impacting Boston Beer this week:

• Positive Sentiment: Q4 EPS and revenue topped estimates — Boston Beer reported adjusted EPS of ($2.12) vs. consensus ($2.33) and revenue of $385.7M vs. ~$381.8M, a beat that partially cushioned the reaction. Boston Beer (SAM) Reports Q4 Loss, Tops Revenue Estimates
• Positive Sentiment: Gross-margin gains and brand expansion drive FY-2026 EPS target — Management cited margin improvements and the expansion of its Sun Cruiser brand as drivers behind a FY-2026 EPS target of $8.50–$11. These operational positives support medium-term profitability expectations. Boston Beer outlines 2026 EPS target of $8.50–$11 amid margin gains and Sun Cruiser expansion
• Neutral Sentiment: Earnings call context — Management discussed industry headwinds, cost actions and the route to margin recovery in the Q4 call; the full transcript provides color on inventory, pricing and promotional cadence but offered no decisive near-term reversal. The Boston Beer Company, Inc. (SAM) Q4 2025 Earnings Call Transcript
• Negative Sentiment: Volume and revenue trends remain weak — Depletions fell ~6%, shipments ~7.5%, and net revenue declined 4.1% year-over-year, signaling continued demand pressure that could limit near-term upside. Boston Beer Reports Fourth Quarter Financial Results
• Negative Sentiment: Net loss and guidance short of Street — The company reported a Q4 net loss (~$22.5M) and set FY-2026 EPS guidance of $8.50–$11, which comes in below the consensus (~$10.96), leaving uncertainty around near-term upside to estimates. Boston Beer Co Inc (SAM) Q4 2025 Earnings Call Highlights
• Negative Sentiment: Macroeconomic / policy risk — Management warned that shifting tariff policies could materially affect the year’s outlook, adding an external risk that could force guidance revisions. Boston Beer Posts Lower Fourth-Quarter Revenue

About Boston Beer

The Boston Beer Company, Inc (NYSE: SAM) is a leading craft brewer headquartered in Boston, Massachusetts. Since its founding in 1984 by Jim Koch, the company has focused on producing high-quality, distinctive beers and beverages for retail, on-premise, and distribution partners across the United States. Its operations include brewing, packaging, marketing and distribution, supported by a network of wholly owned brewing facilities and strategic partnerships with regional breweries.

Boston Beer’s flagship brand, Samuel Adams Boston Lager, helped establish the modern U.S.