Insider Selling: ServiceNow (NYSE:NOW) Insider Sells $376,141.92 in Stock

ServiceNow, Inc. (NYSE:NOW) insider Paul Fipps sold 3,696 shares of ServiceNow stock in a transaction dated Monday, February 23rd. The stock was sold at an average price of $101.77, for a total value of $376,141.92. Following the completion of the transaction, the insider owned 8,061 shares in the company, valued at approximately $820,367.97. This represents a 31.44% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at this link.

Paul Fipps also recently made the following trade(s):

• On Wednesday, February 18th, Paul Fipps sold 9,641 shares of ServiceNow stock. The shares were sold at an average price of $105.93, for a total value of $1,021,271.13.

ServiceNow Trading Up 1.7%

NOW traded up $1.73 on Wednesday, hitting $104.22. 15,096,022 shares of the company were exchanged, compared to its average volume of 19,952,070. The company has a debt-to-equity ratio of 0.12, a quick ratio of 1.00 and a current ratio of 1.00. The firm has a fifty day simple moving average of $129.50 and a two-hundred day simple moving average of $160.62. The stock has a market capitalization of $109.02 billion, a PE ratio of 62.48, a price-to-earnings-growth ratio of 1.70 and a beta of 0.97. ServiceNow, Inc. has a 12 month low of $98.00 and a 12 month high of $211.48.

ServiceNow (NYSE:NOW) last issued its earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.89 by $0.03. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The firm had revenue of $3.57 billion for the quarter, compared to analysts’ expectations of $3.53 billion. During the same quarter last year, the business earned $0.73 earnings per share. The business’s revenue was up 20.7% on a year-over-year basis. Sell-side analysts expect that ServiceNow, Inc. will post 8.93 earnings per share for the current year.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Moveworks (from ServiceNow) received FedRAMP Moderate authorization, clearing the way for broader public‑sector deployments of its conversational AI assistant — a direct revenue/tailwind opportunity for federal contracts. Moveworks from ServiceNow achieves FedRAMP® moderate authorization to provide secure conversational AI to public sector
• Positive Sentiment: CEO Bill McDermott and other executives have bought shares and canceled planned sales, signaling insider confidence; McDermott is planning a material personal purchase, which investors view as a commitment to the company’s turnaround. This SaaS Leader’s CEO Just Announced Plans to Buy Stock. Should Investors Follow Suit?
• Positive Sentiment: ServiceNow is deepening its AI strategy via acquisitions (Pyramid Analytics, Data World, Veza) and partnerships (Tata Consultancy Services, Kearney), positioning the platform toward analytics and agentic AI use cases that could expand enterprise spend. ServiceNow AI Push Deepens Enterprise Role With Deals And Insider Buying
• Neutral Sentiment: Third‑party vendor Sweep launched a Multi‑Org Agent for Salesforce and plans cross‑system intelligence for Snowflake and ServiceNow — a potential future integration benefit but not immediate ServiceNow revenue. Sweep Launches Multi-Org Agent to Bring Cross-System Intelligence to Salesforce
• Negative Sentiment: Market‑wide anxiety from a viral research post / Citrini thought exercise about AI risks sparked broader tech selling earlier this week, contributing to volatility and a short‑term hit to NOW and peers. Citrini’s ‘thought exercise’ on AI sparks selloff in Visa, DoorDash, others
• Negative Sentiment: ServiceNow has seen a large YTD decline from its highs, leaving the stock sensitive to headline risk and analyst/quant flows; that backdrop amplifies swings despite constructive company moves. ServiceNow (NOW)’s CEO is Doing Everything He Can, Says Jim Cramer

Institutional Investors Weigh In On ServiceNow

Hedge funds and other institutional investors have recently added to or reduced their stakes in the company. Brighton Jones LLC increased its stake in shares of ServiceNow by 1.1% in the 4th quarter. Brighton Jones LLC now owns 2,753 shares of the information technology services provider’s stock worth $2,919,000 after acquiring an additional 30 shares in the last quarter. Sivia Capital Partners LLC boosted its stake in ServiceNow by 4.2% during the second quarter. Sivia Capital Partners LLC now owns 837 shares of the information technology services provider’s stock worth $861,000 after acquiring an additional 34 shares in the last quarter. United Bank grew its holdings in ServiceNow by 15.5% in the second quarter. United Bank now owns 1,519 shares of the information technology services provider’s stock worth $1,562,000 after purchasing an additional 204 shares during the period. Ingalls & Snyder LLC bought a new position in shares of ServiceNow during the second quarter valued at approximately $213,000. Finally, Transcend Capital Advisors LLC lifted its holdings in shares of ServiceNow by 16.9% during the second quarter. Transcend Capital Advisors LLC now owns 1,928 shares of the information technology services provider’s stock valued at $1,983,000 after purchasing an additional 279 shares during the last quarter. 87.18% of the stock is owned by hedge funds and other institutional investors.

Wall Street Analyst Weigh In

NOW has been the subject of a number of analyst reports. Mizuho dropped their target price on shares of ServiceNow from $210.00 to $190.00 and set an “outperform” rating for the company in a report on Wednesday, January 21st. Piper Sandler reiterated an “overweight” rating on shares of ServiceNow in a report on Thursday, January 29th. BMO Capital Markets cut their price objective on ServiceNow from $175.00 to $170.00 and set an “outperform” rating on the stock in a research report on Thursday, January 29th. Guggenheim upgraded ServiceNow from a “sell” rating to a “neutral” rating in a report on Tuesday, December 16th. Finally, Deutsche Bank Aktiengesellschaft set a $180.00 price target on shares of ServiceNow in a report on Thursday, January 29th. Three investment analysts have rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, six have given a Hold rating and two have issued a Sell rating to the company. According to data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and an average target price of $192.06.

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.