Critical Comparison: Heineken (OTCMKTS:HEINY) versus Willamette Valley Vineyards (NASDAQ:WVVI)

Willamette Valley Vineyards (NASDAQ:WVVI) and Heineken (OTCMKTS:HEINY) are both consumer staples companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, earnings, valuation, dividends, risk, profitability and institutional ownership.

Valuation & Earnings

This table compares Willamette Valley Vineyards and Heineken”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Willamette Valley Vineyards	$39.78 million	0.34	-$120,000.00	($0.69)	-3.91
Heineken	$38.75 billion	1.35	$1.08 billion	N/A	N/A

Heineken has higher revenue and earnings than Willamette Valley Vineyards.

Profitability

This table compares Willamette Valley Vineyards and Heineken’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Willamette Valley Vineyards	-4.82%	-7.41%	-1.67%
Heineken	N/A	N/A	N/A

Risk & Volatility

Willamette Valley Vineyards has a beta of 0.33, suggesting that its stock price is 67% less volatile than the S&P 500. Comparatively, Heineken has a beta of 0.39, suggesting that its stock price is 61% less volatile than the S&P 500.

Analyst Recommendations

This is a summary of recent recommendations and price targets for Willamette Valley Vineyards and Heineken, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Willamette Valley Vineyards	1	0	0	0	1.00
Heineken	0	4	2	3	2.89

Institutional and Insider Ownership

12.2% of Willamette Valley Vineyards shares are owned by institutional investors. 8.5% of Willamette Valley Vineyards shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Summary

Heineken beats Willamette Valley Vineyards on 10 of the 12 factors compared between the two stocks.

About Willamette Valley Vineyards

Willamette Valley Vineyards, Inc. produces and sells wine in the United States and internationally. The company operates through two segments, Direct Sales and Distributor Sales. It primarily offers Pinot Noir, Chardonnay, Pinot Gris, Pinot Blanc, Sauvignon Blanc, Gruner Veltliner, Rose, Brut, Brut Rose, and Riesling branded wines under the Willamette Valley Vineyards label; Semi-Sparkling Muscat branded wine under the Tualatin Estate Vineyards label; Syrah, Merlot, Cabernet Sauvignon, Grenache, Cabernet Franc, Tempranillo, Malbec, The Griffin, and Viognier branded wines under the Griffin Creek label; and Brut, Brut Rose, and Blanc de Blancs under the Domaine Willamette label. The company also provides Pinot Noir and Chardonnay branded wine under the Elton label; Chrysologue, Merlot, and Cabernet Sauvignon branded wine under the Pambrun label; and Frontiere Syrah, Lisette Rose, Graviére Syrah, Voyageur Syrah, Bourgeois Grenache, and Voltigeur Viognier branded wine under the Maison Bleue label, as well as offers wines under the Natoma, Pere Ami, and Metis labels. It owns and leases approximately 1,018 acres of land. The company markets and sells its wine products through direct sales at the retail locations; mailing lists; and distributors and wine brokers. Willamette Valley Vineyards, Inc. was founded in 1983 and is headquartered in Turner, Oregon.

About Heineken

Heineken N.V. brews and sells beer and cider in the Americas, Europe, Africa, the Middle East, Eastern Europe, and the Asia Pacific. The company provides soft drinks and water. It offers its beers under the Heineken, Heineken Light, Orchard Thieves, Orchard Thieves Light, Birra Moretti, Coors, Murphy's and Beamish Stouts, Desperados, Tiger, Sol, and Foster's brand, as well as under regional and local brands. The company offers its products to retailers, wholesalers, cafes, bars, pubs, hotels, and restaurants. Heineken N.V. was incorporated in 1864 and is based in Amsterdam, the Netherlands. The company operates as a subsidiary of Heineken Holding N.V.