Analyzing Simpple (NASDAQ:SPPL) and Coursera (NYSE:COUR)

Simpple (NASDAQ:SPPL) and Coursera (NYSE:COUR) are both small-cap business services companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, earnings, profitability, institutional ownership, valuation and risk.

Insider & Institutional Ownership

0.0% of Simpple shares are held by institutional investors. Comparatively, 89.6% of Coursera shares are held by institutional investors. 16.8% of Coursera shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Valuation & Earnings

This table compares Simpple and Coursera”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Simpple	$2.76 million	5.77	-$2.88 million	N/A	N/A
Coursera	$757.50 million	1.42	-$51.00 million	($0.31)	-20.66

Simpple has higher earnings, but lower revenue than Coursera.

Risk & Volatility

Simpple has a beta of 3.93, meaning that its stock price is 293% more volatile than the S&P 500. Comparatively, Coursera has a beta of 1.37, meaning that its stock price is 37% more volatile than the S&P 500.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for Simpple and Coursera, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Simpple	1	0	0	0	1.00
Coursera	2	5	8	0	2.40

Coursera has a consensus target price of $10.62, suggesting a potential upside of 65.74%. Given Coursera’s stronger consensus rating and higher probable upside, analysts clearly believe Coursera is more favorable than Simpple.

Profitability

This table compares Simpple and Coursera’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Simpple	N/A	N/A	N/A
Coursera	-6.73%	-5.17%	-3.31%

About Simpple

Simpple Ltd. provides advanced technology solutions in Singapore. The company engages in the sale, warranty, and maintenance of autonomous robotic cleaning equipment. It also offers SIMPPLE Ecosystem platform includes SIMPPLE Software, a software platform comprising modules related to quality management, workflow management, and people management; SIMPPLE PLUS, which offers complimentary peripherals, such as IoT sensors and robotic solutions that add value to the entire ecosystem that the company distributes, sells, and manages; and SIMPPLE.AI, a next generation facilities management autonomic intelligence engine that automates robotic and human workforce deployments. In addition, the company provides professional services, including set-up, testing, training, and commissioning, as well as recurring software-as-a-Service user license subscription fees. It serves building service contractors, facility management companies, and building owners. The company was founded in 2016 and is headquartered in Singapore. Simpple Ltd. is a subsidiary of Ifsc Founders Pte. Ltd.

About Coursera

Coursera, Inc. operates an online educational content platform in the United States, Europe, Africa, the Asia Pacific, the Middle East, and internationally. It operates in three segments: Consumer, Enterprise, and Degrees. The company offers guided projects, courses, and specializations, as well as online degrees; and certificates for entry-level professional, non-entry level professional, university, and MasterTrack. It offers its products to individuals, enterprise, business, campus, and government. The company was formerly known as Dkandu, Inc. and changed its name to Coursera, Inc. in April 2012. Coursera, Inc. was incorporated in 2011 and is headquartered in Mountain View, California.