Fisher Asset Management LLC Grows Position in Sony Corporation $SONY

Fisher Asset Management LLC grew its holdings in Sony Corporation (NYSE:SONY) by 2.7% during the 3rd quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The firm owned 104,644,526 shares of the company’s stock after purchasing an additional 2,766,460 shares during the period. Sony makes up about 1.1% of Fisher Asset Management LLC’s holdings, making the stock its 24th biggest position. Fisher Asset Management LLC owned about 1.73% of Sony worth $3,128,924,000 as of its most recent SEC filing.

Several other institutional investors and hedge funds also recently bought and sold shares of SONY. HighPoint Advisor Group LLC lifted its holdings in shares of Sony by 2.8% in the third quarter. HighPoint Advisor Group LLC now owns 13,670 shares of the company’s stock worth $394,000 after buying an additional 367 shares in the last quarter. West Family Investments Inc. increased its holdings in Sony by 1.1% during the 3rd quarter. West Family Investments Inc. now owns 34,228 shares of the company’s stock worth $985,000 after acquiring an additional 385 shares during the period. Checchi Capital Advisers LLC lifted its stake in Sony by 1.3% in the 3rd quarter. Checchi Capital Advisers LLC now owns 30,408 shares of the company’s stock worth $875,000 after purchasing an additional 391 shares in the last quarter. Highline Wealth Partners LLC boosted its holdings in Sony by 46.7% in the 3rd quarter. Highline Wealth Partners LLC now owns 1,316 shares of the company’s stock valued at $38,000 after purchasing an additional 419 shares during the period. Finally, Personal CFO Solutions LLC boosted its holdings in Sony by 1.4% in the 2nd quarter. Personal CFO Solutions LLC now owns 30,463 shares of the company’s stock valued at $793,000 after purchasing an additional 427 shares during the period. 14.05% of the stock is owned by institutional investors.

Key Headlines Impacting Sony

Here are the key news stories impacting Sony this week:

• Positive Sentiment: Sony promoting AI-driven music-detection tools that could strengthen licensing, royalty tracking and services revenue long-term. Sony’s blueprint for AI music detection tech is promising
• Positive Sentiment: Sony won a competitive bid for Brie Larson’s new feature (SKELETONS), expanding its film slate and potential box-office/IP upside. Sony Wins Bidding War for Brie Larson’s New Creature Feature
• Positive Sentiment: Sony plans a reboot of its live-action Spider-Man universe with a new cast — signals continued investment in high-value IP and future theatrical/streaming revenue. Sony Plans to ‘Reboot’ Live-Action SPIDER-MAN Universe
• Neutral Sentiment: Coverage of Sony consumer products (reviewed Inzone KBD H75 keyboard) and discounted earbuds highlights steady product interest but is unlikely to move results materially. Sony Inzone KBD H75 Keyboard Review
• Neutral Sentiment: MSN article on Sony wireless earbuds being on sale is consumer-focused noise — positive for short-term retail interest but not company-level drivers. These Sony wireless earbuds make it easier to escape into your music
• Neutral Sentiment: Features on Sony’s photography awards and nostalgic pieces (CD player story) are brand-boosting but unlikely to affect near-term earnings. 22 Beautiful Winning Images From Sony World Photography Awards 2026 I’ve had my Sony CD player since I was a kid
• Negative Sentiment: Multiple outlets report Sony may be reversing course on its PC port strategy and prioritizing PS5 exclusivity again — this could reduce incremental PC revenue and digital distribution reach for major titles. If You Want to Play Wolverine, You Probably Have to Buy a PS5
• Negative Sentiment: Report that Sony “backtracking” on PC ports (PushSquare) underscores strategy uncertainty in PlayStation’s software monetization path. Rumour: Sony Backtracking on PC Strategy
• Negative Sentiment: Additional gaming press pieces (AndroidHeadlines, Dexerto) echo the same theme — repeated reports increase the risk that Sony’s software revenue growth could be more console-dependent than previously expected. Sony could end up reverting its PlayStation PC port strategy Sony reportedly “backing away” from PC ports
• Negative Sentiment: Rumors about exclusives appearing on other consoles/platforms (e.g., Switch 2 coverage) add noise around Sony’s exclusivity strategy and future monetization. Sony Reportedly Got a 2022 PlayStation Exclusive Running on Switch 2

Sony Trading Up 2.1%

SONY stock opened at $23.08 on Monday. The company has a market capitalization of $139.55 billion, a PE ratio of -115.37, a price-to-earnings-growth ratio of 8.19 and a beta of 0.94. The company has a debt-to-equity ratio of 0.10, a quick ratio of 0.97 and a current ratio of 1.22. Sony Corporation has a one year low of $20.42 and a one year high of $30.34. The company’s 50 day moving average price is $23.64 and its two-hundred day moving average price is $26.76.

Wall Street Analyst Weigh In

A number of brokerages recently issued reports on SONY. Zacks Research downgraded Sony from a “strong-buy” rating to a “hold” rating in a research report on Monday, January 12th. Nomura raised Sony from a “neutral” rating to a “buy” rating in a report on Wednesday, November 19th. Wall Street Zen raised Sony to a “hold” rating in a report on Saturday, December 6th. Wolfe Research raised shares of Sony from a “peer perform” rating to an “outperform” rating in a research note on Wednesday, November 5th. Finally, Sanford C. Bernstein reissued an “outperform” rating and issued a $30.00 price target (down from $33.00) on shares of Sony in a research note on Wednesday, January 14th. Five research analysts have rated the stock with a Buy rating, one has given a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat, Sony currently has a consensus rating of “Moderate Buy” and an average target price of $30.00.

Sony Company Profile

Sony Group Corporation (NYSE: SONY) is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company’s shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.

Sony’s primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.