Smith Chas P & Associates PA Cpas Trims Stake in Procter & Gamble Company (The) $PG

Smith Chas P & Associates PA Cpas lowered its position in Procter & Gamble Company (The) (NYSE:PG) by 39.7% in the 3rd quarter, Holdings Channel reports. The firm owned 161,846 shares of the company’s stock after selling 106,724 shares during the quarter. Procter & Gamble accounts for approximately 2.2% of Smith Chas P & Associates PA Cpas’ portfolio, making the stock its 18th biggest position. Smith Chas P & Associates PA Cpas’ holdings in Procter & Gamble were worth $24,868,000 at the end of the most recent quarter.

Other hedge funds have also recently modified their holdings of the company. Halbert Hargrove Global Advisors LLC bought a new position in Procter & Gamble in the 3rd quarter valued at $25,000. Corundum Trust Company INC bought a new stake in shares of Procter & Gamble during the third quarter worth $32,000. Caitlin John LLC purchased a new stake in shares of Procter & Gamble during the third quarter valued at $34,000. Marquette Asset Management LLC bought a new position in shares of Procter & Gamble in the third quarter worth about $37,000. Finally, Redmont Wealth Advisors LLC purchased a new position in Procter & Gamble in the 3rd quarter worth about $40,000. Institutional investors own 65.77% of the company’s stock.

Procter & Gamble Stock Down 2.3%

Procter & Gamble stock opened at $159.68 on Wednesday. The company has a quick ratio of 0.51, a current ratio of 0.72 and a debt-to-equity ratio of 0.49. The firm has a market cap of $371.10 billion, a P/E ratio of 23.66, a P/E/G ratio of 5.46 and a beta of 0.37. The business has a fifty day moving average of $151.70 and a two-hundred day moving average of $151.16. Procter & Gamble Company has a twelve month low of $137.62 and a twelve month high of $179.99.

Procter & Gamble (NYSE:PG) last released its quarterly earnings results on Thursday, January 22nd. The company reported $1.88 EPS for the quarter, topping the consensus estimate of $1.86 by $0.02. Procter & Gamble had a return on equity of 32.21% and a net margin of 19.30%.The firm had revenue of $22.21 billion during the quarter, compared to analyst estimates of $22.36 billion. During the same period in the previous year, the company posted $1.88 EPS. The business’s revenue for the quarter was up 1.5% compared to the same quarter last year. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. On average, analysts forecast that Procter & Gamble Company will post 6.91 earnings per share for the current fiscal year.

Procter & Gamble Dividend Announcement

The company also recently declared a quarterly dividend, which was paid on Tuesday, February 17th. Shareholders of record on Friday, January 23rd were given a dividend of $1.0568 per share. This represents a $4.23 annualized dividend and a dividend yield of 2.6%. The ex-dividend date of this dividend was Friday, January 23rd. Procter & Gamble’s dividend payout ratio is presently 62.67%.

Analyst Upgrades and Downgrades

A number of equities analysts have commented on the stock. Rothschild & Co Redburn upped their target price on shares of Procter & Gamble from $155.00 to $157.00 and gave the stock a “neutral” rating in a research note on Friday, January 23rd. TD Cowen lowered Procter & Gamble from a “buy” rating to a “hold” rating and boosted their price target for the company from $150.00 to $156.00 in a report on Tuesday, January 27th. Jefferies Financial Group upgraded Procter & Gamble from a “hold” rating to a “buy” rating and raised their price objective for the stock from $156.00 to $179.00 in a report on Tuesday, December 16th. Deutsche Bank Aktiengesellschaft lowered their target price on Procter & Gamble from $176.00 to $171.00 and set a “buy” rating for the company in a report on Monday, December 8th. Finally, UBS Group raised their price target on Procter & Gamble from $161.00 to $170.00 and gave the company a “buy” rating in a research note on Friday, January 23rd. Fourteen investment analysts have rated the stock with a Buy rating and seven have given a Hold rating to the company’s stock. According to data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and an average target price of $168.33.

Key Headlines Impacting Procter & Gamble

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: Management announced a large shareholder‑return program (~$10 billion) that supports income investors and signals strong cash generation — a clear structural positive for the dividend‑oriented stock. Read More.
• Positive Sentiment: Q4 results showed an EPS beat and FY‑2026 EPS guidance (6.83–7.09) roughly in line with expectations — evidence of earnings resilience that underpins valuation. Read More.
• Positive Sentiment: Management outlined a push into AI‑enabled product development and more automated operations (CAGNY takeaways), which could improve margins and innovation cadence over time. Read More.
• Neutral Sentiment: New product and marketing moves (Gain Plus line refresh; Spruce brand mascot) support brand health but are unlikely to move the stock near term. Read More. Read More.
• Neutral Sentiment: Analyst coverage remains generally constructive (average “Moderate Buy” rating and price‑target dispersion), supporting steady institutional demand but not an immediate catalyst. Read More.
• Negative Sentiment: Insider selling: CEO Ma. Fatima Francisco sold 5,549 shares (~$917k) in late February, cutting her stake by ~84% — a high‑profile sale that media tied directly to today’s weakness and can trigger short‑term selling pressure or investor concern. Read More.

Insiders Place Their Bets

In other news, CEO Ma. Fatima Francisco sold 5,549 shares of Procter & Gamble stock in a transaction that occurred on Friday, February 27th. The shares were sold at an average price of $165.29, for a total value of $917,194.21. Following the transaction, the chief executive officer owned 1,029 shares of the company’s stock, valued at $170,083.41. The trade was a 84.36% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link. Also, Chairman Jon R. Moeller sold 162,232 shares of the stock in a transaction that occurred on Thursday, February 12th. The shares were sold at an average price of $162.45, for a total transaction of $26,354,588.40. Following the sale, the chairman directly owned 319,385 shares of the company’s stock, valued at $51,884,093.25. The trade was a 33.68% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last ninety days, insiders sold 348,618 shares of company stock worth $55,462,643. Insiders own 0.20% of the company’s stock.

About Procter & Gamble

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.