Apple (NASDAQ:AAPL) Price Target Raised to $268.00

Apple (NASDAQ:AAPL) had its target price upped by analysts at Rosenblatt Securities from $267.00 to $268.00 in a note issued to investors on Thursday, Marketbeat.com reports. The firm presently has a “neutral” rating on the iPhone maker’s stock. Rosenblatt Securities’ price target would indicate a potential upside of 2.38% from the company’s current price.

A number of other research analysts have also recently commented on AAPL. Wedbush restated an “outperform” rating and issued a $350.00 target price on shares of Apple in a research note on Wednesday. Loop Capital reiterated a “buy” rating and issued a $325.00 price objective (up from $315.00) on shares of Apple in a report on Tuesday, December 2nd. Citigroup reissued a “buy” rating and set a $315.00 price objective (down from $330.00) on shares of Apple in a research report on Tuesday, January 20th. Maxim Group raised shares of Apple from a “hold” rating to a “buy” rating and set a $300.00 target price on the stock in a research report on Friday, January 30th. Finally, KGI Securities raised shares of Apple to an “outperform” rating and set a $306.00 price target for the company in a research report on Friday, January 30th. One analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have given a Hold rating and one has given a Sell rating to the company’s stock. According to data from MarketBeat.com, Apple presently has an average rating of “Moderate Buy” and an average target price of $297.58.

Apple Trading Down 0.3%

Shares of AAPL opened at $261.77 on Thursday. Apple has a 1-year low of $169.21 and a 1-year high of $288.62. The company has a current ratio of 0.97, a quick ratio of 0.94 and a debt-to-equity ratio of 0.87. The firm’s 50-day moving average price is $264.14 and its 200-day moving average price is $260.06. The firm has a market capitalization of $3.84 trillion, a price-to-earnings ratio of 33.09, a PEG ratio of 2.35 and a beta of 1.10.

Apple (NASDAQ:AAPL) last released its quarterly earnings results on Thursday, January 29th. The iPhone maker reported $2.84 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $2.67 by $0.17. The company had revenue of $143.76 billion during the quarter, compared to the consensus estimate of $138.25 billion. Apple had a net margin of 27.04% and a return on equity of 159.94%. Apple’s revenue was up 15.7% on a year-over-year basis. During the same period in the prior year, the firm earned $2.40 earnings per share. Sell-side analysts anticipate that Apple will post 7.28 EPS for the current year.

Institutional Inflows and Outflows

Several hedge funds and other institutional investors have recently made changes to their positions in AAPL. Compass Financial Group Inc. Ohio purchased a new stake in Apple in the fourth quarter worth approximately $265,000. AG Campbell Advisory LLC bought a new position in shares of Apple during the 4th quarter valued at $6,084,000. Pure Financial Advisors LLC boosted its stake in shares of Apple by 3.1% in the 4th quarter. Pure Financial Advisors LLC now owns 292,326 shares of the iPhone maker’s stock worth $79,472,000 after buying an additional 8,772 shares during the last quarter. Rehmann Capital Advisory Group boosted its stake in shares of Apple by 0.5% in the 4th quarter. Rehmann Capital Advisory Group now owns 202,079 shares of the iPhone maker’s stock worth $54,926,000 after buying an additional 1,079 shares during the last quarter. Finally, SHP Wealth Management bought a new stake in shares of Apple in the fourth quarter worth $17,712,000. Institutional investors own 67.73% of the company’s stock.

Key Apple News

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Low‑price MacBook Neo could widen addressable market — Gene Munster estimates the $599 MacBook Neo may lift revenue modestly while expanding share with students and first‑time buyers, supporting volume growth and longer‑term ecosystem penetration. Article Title
• Positive Sentiment: AI partnerships and hardware pivot strengthen long‑term thesis — Coverage highlights Apple’s Gemini partnership and AI‑first chips as potential secular catalysts that could drive higher services and device ARPU over time. Article Title
• Positive Sentiment: Wall Street bulls point to an AI‑driven upgrade cycle — Several firms (Wedbush, Bernstein/TipRanks coverage) reiterated bullish targets ($340–$350) after the product launches, arguing the M5 chips and new form factors create favorable risk/reward. Article Title
• Neutral Sentiment: Regulatory / product policy update — Apple Music added AI transparency/metadata tags; relevant to brand and content strategy but unlikely to move revenue materially in the near term. Article Title
• Neutral Sentiment: Analyst price‑target confusion — Barclays raised its numeric target to $248 but kept an “underweight” stance, a mixed signal that highlights divergent analyst views on near‑term valuation versus longer‑term upside. Article Title
• Negative Sentiment: Market priced a cautious near‑term reaction — Despite the product announcements, several outlets noted AAPL shares dipped after the releases as investors weighed margin risks from lower‑priced devices and higher costs on premium Macs. Article Title
• Negative Sentiment: Technical/short‑term bearish warning — Some outlets flagged a bearish technical crossover and negative chart signals that could attract short‑term sellers and increase volatility. Article Title

About Apple

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.