Honest (NASDAQ:HNST) SVP Jonathan Mayle Sells 12,725 Shares

The Honest Company, Inc. (NASDAQ:HNST) SVP Jonathan Mayle sold 12,725 shares of Honest stock in a transaction that occurred on Thursday, March 5th. The stock was sold at an average price of $2.85, for a total value of $36,266.25. Following the completion of the sale, the senior vice president directly owned 455,391 shares in the company, valued at $1,297,864.35. This represents a 2.72% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink.

Honest Stock Performance

NASDAQ HNST opened at $2.81 on Tuesday. The business has a fifty day moving average price of $2.48 and a 200 day moving average price of $3.03. The Honest Company, Inc. has a one year low of $2.07 and a one year high of $5.55. The company has a market cap of $316.04 million, a P/E ratio of -20.07 and a beta of 2.26.

Honest (NASDAQ:HNST) last announced its quarterly earnings data on Wednesday, February 25th. The company reported ($0.21) earnings per share for the quarter, missing analysts’ consensus estimates of $0.02 by ($0.23). Honest had a negative net margin of 4.22% and a positive return on equity of 4.57%. The firm had revenue of $88.04 million during the quarter, compared to analysts’ expectations of $88.57 million. As a group, sell-side analysts predict that The Honest Company, Inc. will post -0.07 EPS for the current fiscal year.

Honest announced that its Board of Directors has approved a share buyback plan on Friday, February 20th that allows the company to repurchase $25.00 million in shares. This repurchase authorization allows the company to repurchase up to 9.9% of its stock through open market purchases. Stock repurchase plans are typically a sign that the company’s leadership believes its shares are undervalued.

Institutional Investors Weigh In On Honest

A number of hedge funds have recently modified their holdings of HNST. Portolan Capital Management LLC increased its position in Honest by 11.4% during the third quarter. Portolan Capital Management LLC now owns 6,928,004 shares of the company’s stock worth $25,495,000 after purchasing an additional 710,651 shares during the last quarter. Mak Capital One LLC purchased a new position in Honest during the fourth quarter worth about $9,104,000. ArrowMark Colorado Holdings LLC boosted its holdings in Honest by 5.3% in the 3rd quarter. ArrowMark Colorado Holdings LLC now owns 2,999,546 shares of the company’s stock valued at $11,038,000 after purchasing an additional 151,000 shares during the last quarter. Geode Capital Management LLC boosted its holdings in Honest by 1.2% in the 4th quarter. Geode Capital Management LLC now owns 2,323,572 shares of the company’s stock valued at $5,996,000 after purchasing an additional 28,579 shares during the last quarter. Finally, Dimensional Fund Advisors LP grew its stake in shares of Honest by 8.2% in the 3rd quarter. Dimensional Fund Advisors LP now owns 2,259,540 shares of the company’s stock valued at $8,315,000 after buying an additional 171,425 shares during the period. Hedge funds and other institutional investors own 45.54% of the company’s stock.

Key Honest News

Here are the key news stories impacting Honest this week:

• Negative Sentiment: CEO Carla Vernon sold 129,335 shares at an average price of $2.85 (≈ $368,605); she still holds 4,065,546 shares valued at ≈ $11.59M after the sale. SEC filing — Carla Vernon
• Negative Sentiment: SVP Kunssberg Etienne Von sold 12,179 shares at $2.85 (≈ $34,710), trimming his position by ~3.80%. SEC filing — Kunssberg Etienne Von
• Negative Sentiment: General Counsel Brendan Sheehey sold 22,556 shares at $2.85 (≈ $64,285), reducing his holdings by ~3.01%. SEC filing — Brendan Sheehey
• Negative Sentiment: SVP Jonathan Mayle sold 12,725 shares at $2.85 (≈ $36,266), a ~2.72% reduction in his stake. SEC filing — Jonathan Mayle
• Negative Sentiment: Insider Dorria L. Ball sold 15,099 shares at $2.85 (≈ $43,032), trimming her holding by ~3.37%. SEC filing — Dorria L. Ball

Analyst Upgrades and Downgrades

Several analysts recently issued reports on the stock. Wall Street Zen cut shares of Honest from a “hold” rating to a “sell” rating in a research note on Saturday. Telsey Advisory Group reissued a “market perform” rating and issued a $3.00 target price on shares of Honest in a research note on Thursday, February 26th. Zacks Research cut Honest from a “hold” rating to a “strong sell” rating in a report on Wednesday, February 25th. JPMorgan Chase & Co. restated an “underweight” rating on shares of Honest in a research report on Friday, January 16th. Finally, Weiss Ratings reaffirmed a “sell (d+)” rating on shares of Honest in a report on Thursday, January 22nd. One research analyst has rated the stock with a Buy rating, three have given a Hold rating and three have given a Sell rating to the stock. Based on data from MarketBeat, the stock presently has a consensus rating of “Reduce” and a consensus price target of $3.00.

About Honest

The Honest Company, Inc (NASDAQ: HNST) is an American consumer goods firm specializing in eco-friendly and responsibly formulated products for babies, personal care, beauty and home cleaning. The company emphasizes transparency in ingredient sourcing and product safety, positioning itself in the premium segment of mass-market retail and direct-to-consumer channels.

Honest was founded in 2011 by actress Jessica Alba and environmental health advocate Christopher Gavigan with a mission to offer parents household and baby care items free from harsh chemicals and synthetic fragrances.