Ulta Beauty (NASDAQ:ULTA) Stock Price Expected to Rise, Canaccord Genuity Group Analyst Says

Ulta Beauty (NASDAQ:ULTA) had its price objective raised by analysts at Canaccord Genuity Group from $674.00 to $799.00 in a research note issued to investors on Tuesday,Benzinga reports. The firm currently has a “buy” rating on the specialty retailer’s stock. Canaccord Genuity Group’s price target would suggest a potential upside of 22.56% from the stock’s previous close.

ULTA has been the topic of several other reports. Raymond James Financial increased their target price on shares of Ulta Beauty from $647.00 to $800.00 and gave the stock a “strong-buy” rating in a research note on Friday, February 20th. William Blair reaffirmed a “market perform” rating on shares of Ulta Beauty in a report on Monday. JPMorgan Chase & Co. increased their price objective on Ulta Beauty from $600.00 to $606.00 and gave the stock an “overweight” rating in a research report on Monday, December 1st. Guggenheim reissued a “neutral” rating on shares of Ulta Beauty in a research note on Friday, December 5th. Finally, B. Riley Financial restated a “neutral” rating on shares of Ulta Beauty in a research report on Monday, December 8th. One research analyst has rated the stock with a Strong Buy rating, fifteen have issued a Buy rating, twelve have given a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat.com, Ulta Beauty has a consensus rating of “Moderate Buy” and a consensus target price of $638.12.

Ulta Beauty Price Performance

ULTA stock traded up $9.73 during mid-day trading on Tuesday, reaching $651.95. 257,245 shares of the company traded hands, compared to its average volume of 518,561. The company has a fifty day moving average price of $665.13 and a 200-day moving average price of $585.21. Ulta Beauty has a 52-week low of $309.01 and a 52-week high of $714.97. The company has a market capitalization of $28.92 billion, a P/E ratio of 24.96, a P/E/G ratio of 3.01 and a beta of 0.82.

Hedge Funds Weigh In On Ulta Beauty

A number of large investors have recently modified their holdings of the company. Fideuram Asset Management Ireland dac bought a new stake in Ulta Beauty in the 4th quarter worth approximately $25,000. Strengthening Families & Communities LLC grew its position in Ulta Beauty by 4,200.0% during the fourth quarter. Strengthening Families & Communities LLC now owns 43 shares of the specialty retailer’s stock valued at $26,000 after acquiring an additional 42 shares during the last quarter. Harbor Capital Advisors Inc. purchased a new position in shares of Ulta Beauty during the third quarter worth approximately $25,000. Steigerwald Gordon & Koch Inc. raised its stake in shares of Ulta Beauty by 2,550.0% during the fourth quarter. Steigerwald Gordon & Koch Inc. now owns 53 shares of the specialty retailer’s stock worth $32,000 after acquiring an additional 51 shares in the last quarter. Finally, Cary Street Partners Investment Advisory LLC lifted its holdings in shares of Ulta Beauty by 107.7% in the 2nd quarter. Cary Street Partners Investment Advisory LLC now owns 54 shares of the specialty retailer’s stock worth $25,000 after acquiring an additional 28 shares during the last quarter. 90.39% of the stock is owned by hedge funds and other institutional investors.

Key Ulta Beauty News

Here are the key news stories impacting Ulta Beauty this week:

• Positive Sentiment: Multiple brokers raised price targets and ratings (Barclays lifted its PT and Overweight rating; Telsey raised its PT to $715 and kept Outperform), boosting expectations for upside. Wall Street Lifts Targets on Five Below, Ulta Beauty and Nature’s Sunshine Ahead of Key Earnings Reports
• Positive Sentiment: Morgan Stanley reaffirmed a Buy and a $750 target, signaling confidence in near‑term outperformance and 2026 targets — supportive for investor sentiment ahead of results. Ulta Beauty: Buy Rating Reaffirmed
• Positive Sentiment: Ulta is expanding exclusive brand partnerships (Hairstory into 300+ stores, NassifMD on its marketplace) and running the multi‑week “21 Days of Beauty” promotion — moves that can lift traffic, margins on exclusives, and loyalty. Ulta Beauty Expands Exclusive Brands To Deepen Loyalty And Promotion Impact
• Neutral Sentiment: Ulta is on the calendar this week with other major names (Oracle, Adobe) as investors focus on earnings, guidance, and promotional cadence — heightened volatility possible around the report. Oracle, Ulta, Adobe, More Stocks With Earnings This Week
• Neutral Sentiment: Analyst previews and metric deep dives (Zacks/Yahoo) encourage watching comps, customer trends, and marketplace growth rather than just headline revenue/earnings. These previews set expectations but don’t guarantee surprises. Stay Ahead of the Game With Ulta (ULTA) Q4 Earnings
• Neutral Sentiment: Media coverage and commentary (including Jim Cramer) are highlighting Ulta into earnings, which can amplify flows but are not fundamental drivers themselves. Jim Cramer discusses Ulta Beauty stock ahead of earnings
• Negative Sentiment: At least one shop (Wells Fargo) kept an Underweight despite raising its PT to $500 — a reminder some analysts see limited near‑term upside and are cautious on valuation and margin pressures. That conflicting analyst view can add selling pressure for some investors. Wells Fargo raises PT but keeps Underweight on Ulta

About Ulta Beauty

Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.