Ulta Beauty Inc. (NASDAQ:ULTA) Receives $626.84 Consensus PT from Analysts

Ulta Beauty Inc. (NASDAQ:ULTA) has earned an average rating of “Moderate Buy” from the twenty-nine ratings firms that are covering the stock, Marketbeat.com reports. One equities research analyst has rated the stock with a sell rating, twelve have assigned a hold rating, fifteen have given a buy rating and one has given a strong buy rating to the company. The average 1 year target price among brokers that have updated their coverage on the stock in the last year is $638.12.

Several equities analysts recently commented on ULTA shares. Raymond James Financial reiterated a “strong-buy” rating on shares of Ulta Beauty in a research note on Tuesday. JPMorgan Chase & Co. raised their price target on shares of Ulta Beauty from $600.00 to $606.00 and gave the stock an “overweight” rating in a research report on Monday, December 1st. Morgan Stanley boosted their price objective on shares of Ulta Beauty from $640.00 to $750.00 and gave the stock an “overweight” rating in a report on Thursday, January 15th. Guggenheim reaffirmed a “neutral” rating on shares of Ulta Beauty in a research report on Friday, December 5th. Finally, Zacks Research cut shares of Ulta Beauty from a “strong-buy” rating to a “hold” rating in a research note on Friday, February 6th.

Key Ulta Beauty News

Here are the key news stories impacting Ulta Beauty this week:

• Positive Sentiment: Canaccord raised its price target sharply to $799 and kept a Buy rating, signaling sizable upside versus the current stock level. Article Title
• Positive Sentiment: Telsey and Barclays also lifted targets (Telsey to $715; Barclays to $712), reinforcing analyst conviction ahead of Ulta’s earnings. Article Title
• Positive Sentiment: Ulta is expanding exclusive brands (adding Hairstory and NassifMD to more doors/marketplace) and running its multi‑week “21 Days of Beauty” promotion — moves that can lift in‑store and online traffic and deepen loyalty. Ulta Beauty Expands Exclusive Brands This Week’s Best Deals at Ulta
• Neutral Sentiment: Earnings season is imminent; several outlets highlight Ulta on the calendar — upcoming results and guidance will be the near‑term catalyst and could drive volatility in either direction. Earnings Calendar Wall Street Insights
• Neutral Sentiment: Broader press coverage notes multiple firms lifting targets ahead of earnings, reflecting heightened analyst focus rather than new company fundamentals. Wall Street Lifts Targets
• Negative Sentiment: Wells Fargo raised its target to $500 but kept an Underweight rating, highlighting divergent analyst views and the potential for downside if results disappoint. Article Title
• Negative Sentiment: Technically the stock sits below its 50‑day moving average (short‑term resistance), which could cap near‑term upside if post‑earnings momentum fades — watch guidance and comp metrics closely.

Institutional Trading of Ulta Beauty

A number of hedge funds have recently modified their holdings of the company. Focus Partners Wealth lifted its position in Ulta Beauty by 231.6% in the first quarter. Focus Partners Wealth now owns 3,744 shares of the specialty retailer’s stock worth $1,372,000 after purchasing an additional 2,615 shares during the period. Intech Investment Management LLC increased its holdings in Ulta Beauty by 48.9% in the 1st quarter. Intech Investment Management LLC now owns 4,795 shares of the specialty retailer’s stock valued at $1,758,000 after buying an additional 1,574 shares during the period. Sivia Capital Partners LLC bought a new stake in Ulta Beauty in the 2nd quarter valued at $466,000. Assetmark Inc. raised its stake in shares of Ulta Beauty by 295.6% in the 2nd quarter. Assetmark Inc. now owns 178 shares of the specialty retailer’s stock valued at $83,000 after buying an additional 133 shares in the last quarter. Finally, Bank of Montreal Can raised its stake in shares of Ulta Beauty by 32.8% in the 2nd quarter. Bank of Montreal Can now owns 69,688 shares of the specialty retailer’s stock valued at $32,601,000 after buying an additional 17,216 shares in the last quarter. Institutional investors own 90.39% of the company’s stock.

Ulta Beauty Stock Up 0.8%

Shares of ULTA stock opened at $647.23 on Friday. Ulta Beauty has a 12 month low of $309.01 and a 12 month high of $714.97. The firm has a market cap of $28.71 billion, a PE ratio of 24.82, a price-to-earnings-growth ratio of 2.99 and a beta of 0.82. The stock has a 50 day moving average of $665.94 and a 200-day moving average of $586.04.

Ulta Beauty Company Profile

Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.