goeasy (TSE:GSY) Stock Price Down 57% on Analyst Downgrade

goeasy Ltd. (TSE:GSY) shares dropped 57% on Wednesday after Royal Bank Of Canada downgraded the stock from a hold rating to a strong sell rating. The stock traded as low as C$46.26 and last traded at C$49.72. Approximately 2,958,605 shares traded hands during mid-day trading, an increase of 1,299% from the average daily volume of 211,432 shares. The stock had previously closed at C$115.55.

GSY has been the subject of several other reports. TD Securities lowered goeasy from a “buy” rating to a “hold” rating and lowered their price objective for the company from C$160.00 to C$135.00 in a report on Monday, January 19th. Scotiabank decreased their target price on goeasy from C$225.00 to C$210.00 in a research report on Friday, January 30th. ATB Cormark Capital Markets lowered their price target on goeasy from C$200.00 to C$185.00 and set an “outperform” rating for the company in a report on Friday, February 13th. Jefferies Financial Group lowered goeasy from a “strong-buy” rating to a “hold” rating in a research report on Wednesday. Finally, National Bank Financial cut goeasy from a “strong-buy” rating to a “hold” rating in a research note on Tuesday. Two equities research analysts have rated the stock with a Buy rating, five have issued a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat.com, the stock presently has an average rating of “Hold” and an average target price of C$180.33.

Key goeasy News

Here are the key news stories impacting goeasy this week:

• Negative Sentiment: Royal Bank of Canada cut goeasy from “hold” to “strong sell”, signaling heightened concern from a major shop; this contributed to selling pressure. Article Title Article Title
• Negative Sentiment: Jefferies cut its rating from “strong-buy” to “hold”, reducing buy-side endorsement and likely removing incremental institutional support. Article Title
• Negative Sentiment: BMO Capital Markets downgraded goeasy from “strong-buy” to “hold”, another notable pullback in sell‑side conviction. Article Title Article Title
• Negative Sentiment: National Bank Financial cut its rating from “strong-buy” to “hold”, adding to the cluster of downgrades and increasing the probability of further negative analyst action. Article Title
• Negative Sentiment: Press report says goeasy extended its slide after forecasting a major charge-off and withdrawing its guidance — this directly raises concerns about asset quality and near-term earnings visibility. Article Title

goeasy Price Performance

The firm has a market capitalization of C$561.23 million, a price-to-earnings ratio of 2.55, a PEG ratio of 0.84 and a beta of 0.16. The company has a current ratio of 42.83, a quick ratio of 28.46 and a debt-to-equity ratio of 383.82. The business has a 50-day moving average price of C$119.30 and a two-hundred day moving average price of C$145.14.

goeasy Dividend Announcement

The business also recently announced a quarterly dividend, which was paid on Friday, January 9th. Shareholders of record on Friday, January 9th were paid a $1.46 dividend. This represents a $5.84 dividend on an annualized basis and a yield of 16.7%. The ex-dividend date was Wednesday, December 24th. goeasy’s dividend payout ratio (DPR) is presently 40.48%.

goeasy Company Profile

goeasy Ltd provides financial services to own furniture, electronics, computers, and appliances. It offers merchandise leasing of household furnishings, appliances, and home electronic products to consumers under weekly or monthly leasing agreements. The company also offers unsecured installment loans to consumers. Its reportable business segments include easyhome and easyfinancial, of which it derives maximum revenue from easyfinancial segment.