Roku (NASDAQ:ROKU) Trading Down 3.3% on Insider Selling

Roku, Inc. (NASDAQ:ROKU) was down 3.3% during mid-day trading on Friday following insider selling activity. The company traded as low as $91.29 and last traded at $91.65. Approximately 2,949,198 shares changed hands during trading, a decline of 22% from the average daily volume of 3,757,506 shares. The stock had previously closed at $94.80.

Specifically, CEO Anthony J. Wood sold 50,000 shares of the business’s stock in a transaction dated Tuesday, March 10th. The stock was sold at an average price of $99.68, for a total value of $4,984,000.00. The sale was disclosed in a legal filing with the SEC, which is available at the SEC website.

Analyst Ratings Changes

A number of analysts have weighed in on the company. Morgan Stanley set a $135.00 price objective on Roku and gave the stock an “overweight” rating in a research report on Tuesday, December 16th. Oppenheimer boosted their target price on Roku from $105.00 to $120.00 and gave the company an “outperform” rating in a report on Friday, February 13th. Guggenheim increased their price target on Roku from $110.00 to $115.00 and gave the stock a “buy” rating in a report on Thursday, December 4th. Needham & Company LLC reiterated a “buy” rating and issued a $110.00 price objective on shares of Roku in a research report on Friday, February 13th. Finally, Moffett Nathanson reissued a “neutral” rating and issued a $100.00 price objective on shares of Roku in a research note on Friday, February 13th. One analyst has rated the stock with a Strong Buy rating, twenty-three have assigned a Buy rating and four have issued a Hold rating to the company. According to MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and an average target price of $125.40.

Trending Headlines about Roku

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku’s recent operational wins and bullish analyst notes helped drive a run-up into March — analysts have raised targets and coverage remains largely positive, supporting longer‑term growth expectations. Read More.
• Positive Sentiment: Product and engagement initiatives (new on‑platform game “Roklue” and improved Live TV search) aim to boost time‑spent and ad monetization, which can support platform revenue growth. Read More.
• Positive Sentiment: Content deals: Roku secured exclusive streaming rights to a new X Games League, which can help drive unique live content and viewer engagement on the platform. Read More.
• Positive Sentiment: Retail promotions and steep discounts on Roku TVs and projectors are widespread this month — such device promotions can expand the user base and ad reach if they translate into active accounts. Read More.
• Neutral Sentiment: Ad/measurement ecosystem update: Pixalate released DEFASED pre‑bid CTV blocklists (daily lists of apps delisted from app stores). This is an industry tool for buyers/sellers and could change ad targeting or inventory mix, but its direct impact on Roku revenue is unclear today. Read More.
• Negative Sentiment: Insider sale headline: CEO Anthony Wood’s trust sold 50,000 shares (filed as a March 10 transaction, average ~$99.68). Even if pre‑planned under a 10b5‑1, the disclosure can prompt near‑term selling pressure and headline-driven volatility. Read More.
• Negative Sentiment: Heavy historical insider selling: multiple senior insiders have only sold (no purchases) over recent months, a datapoint investors often view as a negative signal for near‑term sentiment. Read More.

Roku Stock Down 3.3%

The stock has a market cap of $13.51 billion, a PE ratio of 160.79 and a beta of 1.98. The business’s fifty day moving average is $98.38 and its 200 day moving average is $99.72.

Roku (NASDAQ:ROKU) last released its quarterly earnings results on Thursday, February 12th. The company reported $0.53 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.28 by $0.25. Roku had a return on equity of 3.40% and a net margin of 1.87%.The business had revenue of $1.39 billion during the quarter, compared to the consensus estimate of $1.35 billion. During the same quarter in the previous year, the company posted ($0.24) EPS. The business’s revenue was up 16.1% on a year-over-year basis. As a group, analysts predict that Roku, Inc. will post -0.3 EPS for the current year.

Institutional Investors Weigh In On Roku

A number of large investors have recently bought and sold shares of ROKU. Blue Trust Inc. lifted its position in shares of Roku by 680.0% in the fourth quarter. Blue Trust Inc. now owns 234 shares of the company’s stock valued at $25,000 after acquiring an additional 204 shares in the last quarter. Aventura Private Wealth LLC purchased a new stake in Roku during the 4th quarter worth about $26,000. Westfuller Advisors LLC acquired a new position in Roku in the 3rd quarter valued at about $30,000. WPG Advisers LLC acquired a new position in Roku in the 4th quarter valued at about $31,000. Finally, Safe Harbor Fiduciary LLC purchased a new position in Roku in the 4th quarter valued at about $31,000. Institutional investors and hedge funds own 86.30% of the company’s stock.

About Roku

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.