Ulta Beauty (NASDAQ:ULTA) Given New $750.00 Price Target at TD Cowen

Ulta Beauty (NASDAQ:ULTA) had its price target reduced by TD Cowen from $775.00 to $750.00 in a research note released on Friday,Benzinga reports. They currently have a buy rating on the specialty retailer’s stock.

Other equities analysts have also issued reports about the stock. B. Riley Financial restated a “neutral” rating on shares of Ulta Beauty in a research report on Monday, December 8th. Guggenheim reaffirmed a “neutral” rating on shares of Ulta Beauty in a report on Friday, December 5th. William Blair reiterated a “market perform” rating on shares of Ulta Beauty in a research note on Monday. Evercore raised their price target on shares of Ulta Beauty from $640.00 to $660.00 and gave the company an “outperform” rating in a report on Friday, December 5th. Finally, Jefferies Financial Group started coverage on shares of Ulta Beauty in a research report on Wednesday, January 14th. They set a “hold” rating and a $700.00 price target for the company. One analyst has rated the stock with a Strong Buy rating, fifteen have issued a Buy rating, ten have assigned a Hold rating and one has assigned a Sell rating to the company’s stock. According to MarketBeat.com, Ulta Beauty presently has an average rating of “Moderate Buy” and a consensus target price of $671.27.

Ulta Beauty Stock Performance

Shares of ULTA opened at $535.72 on Friday. The stock’s 50-day simple moving average is $665.60 and its 200 day simple moving average is $586.85. The stock has a market capitalization of $23.76 billion, a price-to-earnings ratio of 20.90, a price-to-earnings-growth ratio of 2.84 and a beta of 0.82. Ulta Beauty has a 52-week low of $323.36 and a 52-week high of $714.97.

Ulta Beauty (NASDAQ:ULTA) last issued its earnings results on Thursday, March 12th. The specialty retailer reported $8.01 EPS for the quarter, topping the consensus estimate of $7.93 by $0.08. The business had revenue of $3.90 billion during the quarter, compared to the consensus estimate of $3.81 billion. Ulta Beauty had a return on equity of 44.44% and a net margin of 9.31%.The firm’s revenue was up 11.8% compared to the same quarter last year. During the same quarter last year, the company earned $8.46 EPS. Ulta Beauty has set its FY 2026 guidance at 28.050-28.550 EPS. On average, research analysts forecast that Ulta Beauty will post 23.96 earnings per share for the current fiscal year.

Institutional Investors Weigh In On Ulta Beauty

A number of institutional investors and hedge funds have recently bought and sold shares of the stock. Optimize Financial Inc lifted its position in Ulta Beauty by 1.4% during the fourth quarter. Optimize Financial Inc now owns 1,176 shares of the specialty retailer’s stock valued at $711,000 after purchasing an additional 16 shares during the last quarter. MassMutual Private Wealth & Trust FSB increased its holdings in shares of Ulta Beauty by 6.9% in the 4th quarter. MassMutual Private Wealth & Trust FSB now owns 265 shares of the specialty retailer’s stock worth $160,000 after buying an additional 17 shares during the last quarter. Sound Income Strategies LLC raised its position in shares of Ulta Beauty by 13.1% during the 4th quarter. Sound Income Strategies LLC now owns 147 shares of the specialty retailer’s stock valued at $98,000 after buying an additional 17 shares in the last quarter. Legacy Advisors LLC raised its position in shares of Ulta Beauty by 1.2% during the 4th quarter. Legacy Advisors LLC now owns 1,543 shares of the specialty retailer’s stock valued at $934,000 after buying an additional 18 shares in the last quarter. Finally, State of Wyoming lifted its holdings in shares of Ulta Beauty by 10.5% during the 3rd quarter. State of Wyoming now owns 211 shares of the specialty retailer’s stock worth $115,000 after acquiring an additional 20 shares during the last quarter. 90.39% of the stock is owned by hedge funds and other institutional investors.

Key Stories Impacting Ulta Beauty

Here are the key news stories impacting Ulta Beauty this week:

• Positive Sentiment: Q4 top-line beat — net sales rose ~11.8% to about $3.9B, driven by comps and new stores, showing resilient demand. Read More.
• Positive Sentiment: Digital momentum and new channels: Ulta cites AI-driven personalization boosting e‑commerce and is launching a curated assortment on TikTok Shop to reach younger customers. Read More.
• Neutral Sentiment: FY2026 outlook shows growth but slower cadence — management guided to mid-single-digit sales growth (roughly 6–7%) and provided an EPS range; the plan signals continued growth but a deceleration from FY25. Read More.
• Neutral Sentiment: Analysts largely keep positive ratings but are trimming price targets after the print — many firms reaffirm buy/overweight while lowering targets to reflect the more cautious margin/advertising outlook. Read More.
• Negative Sentiment: Margin pressure from rising costs and higher SG&A — operating margin compressed as advertising, incentive compensation and strategic investments increased, squeezing EPS versus last year. Read More.
• Negative Sentiment: Market disappointed by the forward profit signal — investors viewed the FY26 profit/same-store-sales targets and incremental spending as conservative or risk-increasing, triggering heavy selling and analyst target resets. Read More.
• Negative Sentiment: High-volume selloff and volatile sentiment — the post-earnings move has driven large intraday volume and rapid target revisions, increasing short-term downside risk despite longer-term bullish arguments. Read More.

About Ulta Beauty

Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.