Steven Yi Sells 4,000 Shares of MediaAlpha (NYSE:MAX) Stock

MediaAlpha, Inc. (NYSE:MAX) insider Steven Yi sold 4,000 shares of MediaAlpha stock in a transaction dated Monday, March 16th. The stock was sold at an average price of $9.93, for a total value of $39,720.00. Following the transaction, the insider owned 3,064,474 shares in the company, valued at approximately $30,430,226.82. This represents a 0.13% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available at the SEC website.

Steven Yi also recently made the following trade(s):

• On Tuesday, March 17th, Steven Yi sold 5,227 shares of MediaAlpha stock. The stock was sold at an average price of $9.94, for a total value of $51,956.38.
• On Tuesday, March 10th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.75, for a total transaction of $39,000.00.
• On Monday, March 9th, Steven Yi sold 5,650 shares of MediaAlpha stock. The stock was sold at an average price of $9.86, for a total transaction of $55,709.00.
• On Tuesday, March 3rd, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $10.03, for a total transaction of $80,240.00.
• On Monday, March 2nd, Steven Yi sold 39,252 shares of MediaAlpha stock. The shares were sold at an average price of $9.99, for a total value of $392,127.48.
• On Wednesday, February 25th, Steven Yi sold 12,748 shares of MediaAlpha stock. The shares were sold at an average price of $9.69, for a total value of $123,528.12.
• On Monday, February 23rd, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $7.75, for a total value of $31,000.00.
• On Thursday, February 19th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $7.29, for a total value of $29,160.00.
• On Tuesday, February 17th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $7.16, for a total transaction of $28,640.00.
• On Wednesday, February 11th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $7.99, for a total transaction of $31,960.00.

MediaAlpha Stock Up 0.3%

Shares of MAX stock traded up $0.03 during trading on Tuesday, reaching $9.68. The company’s stock had a trading volume of 510,267 shares, compared to its average volume of 1,186,280. The business has a fifty day moving average price of $9.78 and a 200-day moving average price of $11.38. The company has a market cap of $624.04 million, a price-to-earnings ratio of 24.81 and a beta of 1.30. MediaAlpha, Inc. has a one year low of $7.09 and a one year high of $13.92.

MediaAlpha (NYSE:MAX) last released its earnings results on Monday, February 23rd. The company reported $0.50 earnings per share for the quarter, beating analysts’ consensus estimates of $0.25 by $0.25. MediaAlpha had a net margin of 2.30% and a negative return on equity of 132.73%. The business had revenue of $291.16 million during the quarter, compared to the consensus estimate of $296.42 million. During the same quarter last year, the firm earned $0.08 earnings per share. The firm’s revenue for the quarter was down 3.2% compared to the same quarter last year. Research analysts anticipate that MediaAlpha, Inc. will post 0.48 EPS for the current year.

Analyst Upgrades and Downgrades

MAX has been the topic of a number of recent research reports. Keefe, Bruyette & Woods lowered their target price on MediaAlpha from $19.00 to $16.00 and set an “outperform” rating on the stock in a research report on Tuesday, February 24th. Royal Bank Of Canada reduced their price target on MediaAlpha from $18.00 to $11.00 and set an “outperform” rating for the company in a research report on Tuesday, February 24th. Zacks Research upgraded MediaAlpha from a “strong sell” rating to a “strong-buy” rating in a research note on Tuesday, February 24th. JPMorgan Chase & Co. lowered their price target on MediaAlpha from $15.00 to $11.00 and set an “overweight” rating on the stock in a research report on Tuesday, February 24th. Finally, Wall Street Zen upgraded MediaAlpha from a “buy” rating to a “strong-buy” rating in a research note on Sunday, January 11th. One investment analyst has rated the stock with a Strong Buy rating, five have issued a Buy rating and two have assigned a Hold rating to the stock. According to MarketBeat, the company currently has a consensus rating of “Moderate Buy” and a consensus price target of $14.58.

Institutional Investors Weigh In On MediaAlpha

Several hedge funds have recently bought and sold shares of the stock. Millennium Management LLC boosted its stake in MediaAlpha by 680.9% in the 3rd quarter. Millennium Management LLC now owns 1,429,556 shares of the company’s stock valued at $16,268,000 after purchasing an additional 1,246,493 shares during the period. Victory Capital Management Inc. increased its position in MediaAlpha by 1,261.9% during the 3rd quarter. Victory Capital Management Inc. now owns 710,819 shares of the company’s stock worth $8,089,000 after buying an additional 658,625 shares during the period. JPMorgan Chase & Co. increased its position in MediaAlpha by 95.2% during the 3rd quarter. JPMorgan Chase & Co. now owns 1,058,441 shares of the company’s stock worth $12,045,000 after buying an additional 516,195 shares during the period. Lazard Asset Management LLC acquired a new stake in shares of MediaAlpha during the second quarter worth $4,268,000. Finally, Lighthouse Investment Partners LLC lifted its holdings in shares of MediaAlpha by 831.7% during the third quarter. Lighthouse Investment Partners LLC now owns 353,930 shares of the company’s stock worth $4,028,000 after buying an additional 315,943 shares in the last quarter. 64.39% of the stock is currently owned by institutional investors and hedge funds.

Key Stories Impacting MediaAlpha

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: Brokerage consensus remains constructive — coverage shows an average recommendation of “Moderate Buy,” which can support demand for the shares. MediaAlpha Receives Average Recommendation of Moderate Buy
• Positive Sentiment: Technical setup improved — MAX recently cleared its 50-day moving average, indicating a short-term bullish trend that can attract momentum traders. MAX Just Overtook the 50-Day Moving Average (Zacks)
• Neutral Sentiment: Multiple small director sales by Eugene Nonko — several Form 4s show modest disposals (individual transactions worth a few thousand dollars each) that reduce his stake by fractions of a percent; likely routine rebalancing rather than a clear red flag. Eugene Nonko SEC Filing
• Neutral Sentiment: Insider Steven Yi sold several thousand shares across two filings but retains a large position (3M+ shares); transactions are sizable in dollar terms but small as a percentage of his holdings. Steven Yi SEC Filing
• Negative Sentiment: CRO Keith Cramer sold 10,000 shares (~3.16% reduction of his holding) at about $9.89 — a larger insider sale that may be interpreted negatively by some investors and could add selling pressure or concern about insider sentiment. Keith Cramer SEC Filing

MediaAlpha Company Profile

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.