Harbor Investment Advisory LLC Has $71,000 Stock Holdings in Amazon.com, Inc. $AMZN

Harbor Investment Advisory LLC increased its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 2.4% during the fourth quarter, according to its most recent Form 13F filing with the SEC. The firm owned 309,697 shares of the e-commerce giant’s stock after purchasing an additional 7,329 shares during the period. Harbor Investment Advisory LLC’s holdings in Amazon.com were worth $71,000 as of its most recent filing with the SEC.

A number of other hedge funds and other institutional investors have also bought and sold shares of the stock. Fairway Wealth LLC increased its stake in Amazon.com by 113.2% in the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after acquiring an additional 60 shares during the last quarter. Sellwood Investment Partners LLC acquired a new position in Amazon.com during the third quarter valued at approximately $27,000. Bridge Generations Wealth Management LLC lifted its stake in Amazon.com by 2,330.0% during the third quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock worth $53,000 after purchasing an additional 233 shares during the last quarter. Cooksen Wealth LLC boosted its holdings in shares of Amazon.com by 23.5% in the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock valued at $54,000 after purchasing an additional 47 shares in the last quarter. Finally, PayPay Securities Corp boosted its holdings in shares of Amazon.com by 62.3% in the 3rd quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant’s stock valued at $55,000 after purchasing an additional 96 shares in the last quarter. Institutional investors and hedge funds own 72.20% of the company’s stock.

Amazon.com Price Performance

AMZN stock opened at $207.24 on Wednesday. The company has a market capitalization of $2.22 trillion, a P/E ratio of 28.90, a PEG ratio of 1.57 and a beta of 1.40. The company has a fifty day moving average price of $218.33 and a 200-day moving average price of $225.68. The company has a debt-to-equity ratio of 0.16, a quick ratio of 0.88 and a current ratio of 1.05. Amazon.com, Inc. has a 52-week low of $161.38 and a 52-week high of $258.60.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The company had revenue of $213.39 billion during the quarter, compared to analyst estimates of $211.02 billion. During the same quarter in the previous year, the company earned $1.86 earnings per share. The business’s revenue for the quarter was up 13.6% on a year-over-year basis. As a group, equities analysts expect that Amazon.com, Inc. will post 6.31 EPS for the current year.

Insiders Place Their Bets

In other Amazon.com news, CEO Matthew S. Garman sold 17,751 shares of the company’s stock in a transaction on Monday, February 23rd. The shares were sold at an average price of $205.22, for a total transaction of $3,642,860.22. Following the sale, the chief executive officer owned 9,405 shares of the company’s stock, valued at approximately $1,930,094.10. This represents a 65.37% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which can be accessed through this hyperlink. Also, VP Shelley Reynolds sold 2,695 shares of the company’s stock in a transaction dated Monday, February 23rd. The shares were sold at an average price of $205.90, for a total value of $554,900.50. Following the sale, the vice president owned 119,780 shares in the company, valued at approximately $24,662,702. The trade was a 2.20% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 71,686 shares of company stock valued at $14,688,739 over the last three months. Insiders own 10.80% of the company’s stock.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon confirmed the acquisition of humanoid-robot maker Fauna Robotics, giving AMZN a foothold in consumer/approachable humanoids and advancing its robotics/automation strategy — a long-term growth play for retail, devices and fulfillment. Amazon acquires Fauna Robotics
• Positive Sentiment: Zoox (an Amazon unit) is expanding robotaxi operations into San Francisco, Las Vegas and preparing launches in Austin and Miami — meaningful optionality for AMZN in autonomous mobility and services revenue over time. Zoox expansion
• Positive Sentiment: Analysts continue to back Amazon’s AI/AWS story: TD Cowen/Barclays/others have reiterated buy stances and $300-ish targets, pointing to AWS reacceleration and AI-led margin upside as a multi-year thesis. Analyst buy ratings
• Neutral Sentiment: Reports note deeper AI integration at AWS and large-scale AI commitments (OpenAI, expanded Nvidia GPU deployments), which support long-term revenue mix improvement but also imply heavy near-term capex. AWS AI demand
• Neutral Sentiment: New leveraged ETFs and retail-media stories (and occasional promotional/marketing items) increase trading interest/volatility but don’t change fundamentals immediately. 2x ETF treatment
• Negative Sentiment: AWS suffered a disruption in its Bahrain region tied to drone activity amid Middle East hostilities; repeated outages raise short-term revenue/SLAs and reputational risk for cloud customers — a key downside catalyst for the stock today. AWS Bahrain disruption
• Negative Sentiment: Logistics pressure: FedEx is expanding same-day delivery and reports suggest Amazon-USPS negotiations are deteriorating — both raise short-term delivery-cost and fulfillment risk for Amazon’s retail business. FedEx same-day delivery Amazon-USPS negotiations
• Negative Sentiment: Investor concern about Amazon’s large AI capex and the pace of near-term margin recovery persists — even as analysts debate whether current weakness is a buying opportunity, capex worries keep shares under pressure. AI capex concerns

Analyst Ratings Changes

Several analysts recently weighed in on AMZN shares. Raymond James Financial reduced their price objective on Amazon.com from $260.00 to $225.00 and set an “outperform” rating on the stock in a research note on Friday, February 6th. Needham & Company LLC reissued a “buy” rating and set a $265.00 target price on shares of Amazon.com in a research note on Tuesday, March 17th. Sanford C. Bernstein reissued an “outperform” rating on shares of Amazon.com in a report on Friday, February 6th. BMO Capital Markets restated an “outperform” rating and issued a $310.00 price target (up from $304.00) on shares of Amazon.com in a research note on Tuesday, February 3rd. Finally, Maxim Group lifted their price target on shares of Amazon.com from $280.00 to $290.00 and gave the company a “buy” rating in a report on Friday, February 6th. One research analyst has rated the stock with a Strong Buy rating, fifty-three have assigned a Buy rating and four have given a Hold rating to the stock. Based on data from MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and an average target price of $286.57.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.