YouGov (LON:YOU) Receives “Buy” Rating from UBS Group

YouGov (LON:YOU)‘s stock had its “buy” rating reiterated by equities research analysts at UBS Group in a research note issued to investors on Wednesday, MarketBeat reports. They presently have a GBX 510 target price on the stock. UBS Group’s price target indicates a potential upside of 216.77% from the company’s previous close.

Other analysts also recently issued research reports about the stock. Canaccord Genuity Group assumed coverage on shares of YouGov in a report on Thursday, March 19th. They set a “buy” rating and a GBX 450 price target for the company. Berenberg Bank assumed coverage on shares of YouGov in a research report on Tuesday. They set a “buy” rating and a GBX 395 price objective for the company. Finally, JPMorgan Chase & Co. cut their target price on YouGov from GBX 380 to GBX 350 and set an “overweight” rating for the company in a research note on Wednesday. Five research analysts have rated the stock with a Buy rating, According to MarketBeat, the company presently has a consensus rating of “Buy” and a consensus target price of GBX 411.

YouGov Stock Up 4.7%

Shares of LON YOU opened at GBX 161 on Wednesday. The stock has a market capitalization of £188.71 million, a P/E ratio of 14.25, a PEG ratio of 0.71 and a beta of 1.40. The stock’s fifty day moving average is GBX 211.10 and its 200 day moving average is GBX 250.87. YouGov has a 52 week low of GBX 135.40 and a 52 week high of GBX 399. The company has a debt-to-equity ratio of 116.12, a quick ratio of 0.99 and a current ratio of 0.64.

YouGov (LON:YOU) last posted its quarterly earnings data on Tuesday, March 24th. The company reported GBX 11.40 earnings per share for the quarter. YouGov had a net margin of 3.45% and a return on equity of 7.20%. Sell-side analysts forecast that YouGov will post 41.8853256 earnings per share for the current fiscal year.

Insider Buying and Selling

In related news, insider Stephan Shakespeare bought 65,616 shares of the firm’s stock in a transaction on Tuesday, March 24th. The shares were purchased at an average price of GBX 155 per share, with a total value of £101,704.80. Also, insider Ashley G. Martin purchased 16,586 shares of the stock in a transaction dated Wednesday, February 11th. The shares were bought at an average price of GBX 211 per share, with a total value of £34,996.46. Insiders purchased a total of 112,986 shares of company stock worth $18,472,430 in the last three months. 13.45% of the stock is owned by corporate insiders.

Key Stories Impacting YouGov

Here are the key news stories impacting YouGov this week:

• Positive Sentiment: Senior insiders increased holdings (Chair Ian Griffiths and CEO Stephan Shakespeare bought stock on March 24), signalling management confidence and providing a bullish signal to long-term investors. YouGov Chair and CEO Increase Holdings with Fresh Share Purchases
• Positive Sentiment: Berenberg initiated coverage with a “buy” rating and a GBX 395 price target, which can attract institutional buyers and supports medium‑term upside expectations. Broker Ratings (Digital Look)
• Neutral Sentiment: Quarterly results showed EPS of GBX 11.40 with thin net margins (~3.45%). Results are modest and consistent with a business reinvesting for growth — not an outright catalyst either way. YouGov Earnings / Marketbeat
• Neutral Sentiment: Research output remains visible — the Citi/YouGov survey showing a jump in UK inflation expectations underscores the value of YouGov’s data products but doesn’t directly change near‑term earnings. UK public inflation expectations surge in March, Citi/YouGov survey shows
• Negative Sentiment: YouGov warned of lower profits as investment in AI and related costs squeezes margins; that warning triggered the sharp negative market reaction today. UK pollster YouGov warns of lower profit, shares drop
• Negative Sentiment: Reports say YouGov is exploring a sale of a unit (including the Shopper business) to shore up finances — while a sale could raise cash, it also signals near‑term pressure and may reduce recurring revenue. UK pollster YouGov explores unit sale as AI investments squeeze profit
• Negative Sentiment: Coverage noting a potential quick flip of the Shopper unit (sold two years after acquisition) raises execution concerns and questions about the company’s M&A strategy. YouGov considers Shopper sale just two years after deal

About YouGov

YouGov is a global research data and analytics group. Our mission is to offer unparalleled insight into what the world really thinks and does. With operations in the Americas, Mainland Europe, UK and Asia Pacific, we have one of the world’s largest research networks.

Above all, YouGov is powered by reality. That stems from a unique panel of millions of registered members across 64 markets, encapsulating some 18 million shopping trips and millions of interconnected data points. Our unique approach to recruiting and engaging with our panel, combined with our state-of-the-art technology platforms, enables us to deliver real-world, real-time insights that lead to better decision-making and a competitive advantage for our clients.