Asana (NYSE:ASAN) CFO Sonalee Elizabeth Parekh Sells 34,151 Shares

Asana, Inc. (NYSE:ASAN) CFO Sonalee Elizabeth Parekh sold 34,151 shares of the firm’s stock in a transaction that occurred on Friday, March 20th. The stock was sold at an average price of $6.65, for a total value of $227,104.15. Following the transaction, the chief financial officer owned 933,998 shares in the company, valued at approximately $6,211,086.70. The trade was a 3.53% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website.

Sonalee Elizabeth Parekh also recently made the following trade(s):

• On Monday, March 23rd, Sonalee Elizabeth Parekh sold 18,717 shares of Asana stock. The stock was sold at an average price of $6.62, for a total value of $123,906.54.

Asana Stock Performance

Shares of ASAN stock opened at $6.05 on Thursday. The company has a market capitalization of $1.44 billion, a P/E ratio of -7.56 and a beta of 1.01. Asana, Inc. has a fifty-two week low of $5.96 and a fifty-two week high of $19.00. The stock has a 50 day moving average price of $8.31 and a two-hundred day moving average price of $11.78.

Asana (NYSE:ASAN) last issued its earnings results on Monday, March 2nd. The company reported $0.08 EPS for the quarter, topping the consensus estimate of $0.07 by $0.01. Asana had a negative net margin of 23.90% and a negative return on equity of 77.05%. The company had revenue of $205.57 million for the quarter, compared to the consensus estimate of $205.13 million. Asana’s revenue was up 9.2% on a year-over-year basis. As a group, equities analysts predict that Asana, Inc. will post -1.09 earnings per share for the current year.

Institutional Investors Weigh In On Asana

Several institutional investors and hedge funds have recently modified their holdings of the stock. FNY Investment Advisers LLC purchased a new position in shares of Asana during the third quarter valued at about $27,000. Jones Financial Companies Lllp raised its stake in Asana by 137.7% in the third quarter. Jones Financial Companies Lllp now owns 2,463 shares of the company’s stock worth $34,000 after buying an additional 1,427 shares in the last quarter. Farther Finance Advisors LLC lifted its holdings in Asana by 119.7% in the third quarter. Farther Finance Advisors LLC now owns 2,553 shares of the company’s stock worth $34,000 after buying an additional 1,391 shares during the period. Aster Capital Management DIFC Ltd purchased a new stake in Asana in the fourth quarter worth about $50,000. Finally, Daiwa Securities Group Inc. boosted its position in Asana by 64.0% during the 2nd quarter. Daiwa Securities Group Inc. now owns 4,371 shares of the company’s stock valued at $59,000 after acquiring an additional 1,706 shares in the last quarter. 26.21% of the stock is owned by hedge funds and other institutional investors.

Key Headlines Impacting Asana

Here are the key news stories impacting Asana this week:

• Positive Sentiment: Asana was named among Fast Company’s “most innovative workplace companies” for 2026 — a reputational win that can help product positioning and enterprise momentum. Fast Company: The most innovative workplace companies in 2026
• Neutral Sentiment: A recent MSN roundup mentioned Asana in a piece on software picks for long-term investors; the coverage may influence retail investor interest but contains no new company-specific catalysts. MSN: 1 software stock for long-term investors and 2 we turn down
• Negative Sentiment: CFO Sonalee Parekh sold 34,151 shares on Mar 20 at ~$6.65 (≈$227k). Insider selling by senior executives is typically viewed negatively by the market. SEC Form 4: Parekh sale (Mar 20)
• Negative Sentiment: CFO Sonalee Parekh sold an additional 18,717 shares on Mar 23 at ~$6.62 (~$124k), reducing her stake further. Multiple timed sales by the same officer amplify negative read-throughs. SEC Form 4: Parekh sale (Mar 23)
• Negative Sentiment: CAO Veronica Sosa sold 6,479 shares on Mar 20 at ~$6.65 (~$43k), an 8% reduction in her holding — another insider liquidation. SEC Form 4: Sosa sale (Mar 20)
• Negative Sentiment: Insider Katie Colendich sold 3,575 shares on Mar 20 at ~$6.65 (~$24k), trimming her position. Smaller insider sales add to the overall negative signal. SEC Form 4: Colendich sale (Mar 20)

Wall Street Analyst Weigh In

Several equities analysts have recently commented on the stock. BTIG Research started coverage on shares of Asana in a research note on Tuesday, December 16th. They set a “neutral” rating for the company. Piper Sandler reduced their price target on Asana from $14.00 to $9.00 and set an “overweight” rating on the stock in a report on Tuesday, March 3rd. DA Davidson lowered their price target on Asana from $17.00 to $15.00 and set a “neutral” rating for the company in a research report on Wednesday, December 3rd. Wall Street Zen upgraded Asana from a “hold” rating to a “buy” rating in a report on Sunday, January 11th. Finally, Citigroup cut their price objective on Asana from $16.00 to $13.00 and set a “buy” rating on the stock in a research report on Tuesday, March 3rd. One research analyst has rated the stock with a Strong Buy rating, five have issued a Buy rating, six have given a Hold rating and five have issued a Sell rating to the company. Based on data from MarketBeat, Asana has an average rating of “Hold” and an average price target of $12.46.

About Asana

Asana, Inc (NYSE: ASAN) is a leading provider of work management and collaboration software designed to help teams organize, track and manage their work. Founded in 2008 by Dustin Moskovitz and Justin Rosenstein, Asana’s platform enables users to create projects, assign tasks, set deadlines and visualize progress across diverse workflows. The company’s cloud-based solution includes customizable project templates, timeline views, boards and automated rules that streamline routine processes and reduce manual effort.

Built for both small teams and large enterprises, Asana supports integrations with a wide array of third-party applications, including communication tools, file-sharing services and DevOps platforms.