Imperial Brands (LON:IMB) Shares Pass Below 50 Day Moving Average – Time to Sell?

Posted by Trevor Kearing on Mar 26th, 2026

Imperial Brands PLC (LON:IMB – Get Free Report) shares crossed below its 50-day moving average during trading on Tuesday . The stock has a 50-day moving average of GBX 3,161.48 and traded as low as GBX 2,998. Imperial Brands shares last traded at GBX 3,033, with a volume of 7,066,914 shares trading hands.

Wall Street Analysts Forecast Growth

Separately, Jefferies Financial Group increased their price objective on shares of Imperial Brands from GBX 3,600 to GBX 3,700 and gave the company a “buy” rating in a report on Wednesday, November 26th. Four research analysts have rated the stock with a Buy rating and one has assigned a Hold rating to the company’s stock. According to data from MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and an average price target of GBX 3,562.50.

Get Our Latest Report on IMB

Imperial Brands Stock Performance

The business’s fifty day moving average is GBX 3,161.38 and its two-hundred day moving average is GBX 3,139.86. The company has a quick ratio of 0.41, a current ratio of 0.74 and a debt-to-equity ratio of 207.21. The stock has a market capitalization of £23.91 billion, a PE ratio of 12.21, a price-to-earnings-growth ratio of 16.51 and a beta of 0.15.

Insider Buying and Selling at Imperial Brands

In other Imperial Brands news, insider Lukas Paravicini sold 30,561 shares of Imperial Brands stock in a transaction on Monday, February 16th. The shares were sold at an average price of GBX 3,219, for a total value of £983,758.59. Also, insider Murray McGowan sold 15,955 shares of the business’s stock in a transaction dated Monday, February 16th. The stock was sold at an average price of GBX 3,230, for a total transaction of £515,346.50. 0.47% of the stock is owned by company insiders.