NorthCrest Asset Manangement LLC Has $103.63 Million Stock Holdings in Alphabet Inc. $GOOGL

NorthCrest Asset Manangement LLC increased its stake in Alphabet Inc. (NASDAQ:GOOGL) by 2.1% in the 4th quarter, Holdings Channel reports. The fund owned 327,368 shares of the information services provider’s stock after buying an additional 6,597 shares during the quarter. Alphabet comprises about 2.3% of NorthCrest Asset Manangement LLC’s holdings, making the stock its 5th largest position. NorthCrest Asset Manangement LLC’s holdings in Alphabet were worth $103,625,000 as of its most recent filing with the SEC.

A number of other institutional investors have also added to or reduced their stakes in GOOGL. CIBC Bancorp USA Inc. purchased a new position in shares of Alphabet during the third quarter worth approximately $416,217,000. Griffin Asset Management Inc. boosted its stake in shares of Alphabet by 13.9% in the 3rd quarter. Griffin Asset Management Inc. now owns 58,731 shares of the information services provider’s stock valued at $14,277,000 after purchasing an additional 7,180 shares in the last quarter. Sovran Advisors LLC grew its holdings in shares of Alphabet by 23.6% during the 3rd quarter. Sovran Advisors LLC now owns 22,219 shares of the information services provider’s stock valued at $5,401,000 after purchasing an additional 4,241 shares during the last quarter. Edmond DE Rothschild Holding S.A. grew its holdings in shares of Alphabet by 4.7% during the 2nd quarter. Edmond DE Rothschild Holding S.A. now owns 1,457,732 shares of the information services provider’s stock valued at $256,896,000 after purchasing an additional 65,439 shares during the last quarter. Finally, Wright Investors Service Inc. raised its position in Alphabet by 21.2% in the 3rd quarter. Wright Investors Service Inc. now owns 50,064 shares of the information services provider’s stock worth $12,171,000 after purchasing an additional 8,746 shares during the period. Institutional investors own 40.03% of the company’s stock.

Alphabet Price Performance

GOOGL stock opened at $290.93 on Thursday. The stock has a market capitalization of $3.52 trillion, a price-to-earnings ratio of 26.91, a PEG ratio of 1.70 and a beta of 1.10. The firm’s 50-day moving average price is $315.22 and its two-hundred day moving average price is $294.43. The company has a current ratio of 2.01, a quick ratio of 2.01 and a debt-to-equity ratio of 0.11. Alphabet Inc. has a 12-month low of $140.53 and a 12-month high of $349.00.

Alphabet (NASDAQ:GOOGL) last posted its earnings results on Wednesday, February 4th. The information services provider reported $2.82 earnings per share for the quarter, topping analysts’ consensus estimates of $2.57 by $0.25. The company had revenue of $113.83 billion during the quarter, compared to analyst estimates of $111.24 billion. Alphabet had a net margin of 32.81% and a return on equity of 35.01%. As a group, equities analysts predict that Alphabet Inc. will post 8.9 earnings per share for the current year.

Alphabet Announces Dividend

The firm also recently disclosed a quarterly dividend, which was paid on Monday, March 16th. Shareholders of record on Monday, March 9th were issued a $0.21 dividend. The ex-dividend date was Monday, March 9th. This represents a $0.84 annualized dividend and a yield of 0.3%. Alphabet’s dividend payout ratio (DPR) is 7.77%.

Insiders Place Their Bets

In other news, CEO Sundar Pichai sold 32,500 shares of Alphabet stock in a transaction that occurred on Wednesday, March 18th. The stock was sold at an average price of $307.89, for a total value of $10,006,425.00. Following the sale, the chief executive officer directly owned 1,642,060 shares in the company, valued at approximately $505,573,853.40. This trade represents a 1.94% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, Director John L. Hennessy sold 1,050 shares of the business’s stock in a transaction that occurred on Monday, March 16th. The shares were sold at an average price of $303.41, for a total value of $318,580.50. Following the transaction, the director directly owned 4,631 shares in the company, valued at $1,405,091.71. This trade represents a 18.48% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last quarter, insiders have sold 2,110,165 shares of company stock worth $118,134,117. Insiders own 11.64% of the company’s stock.

Analyst Upgrades and Downgrades

Several analysts have weighed in on the stock. Robert W. Baird boosted their price target on shares of Alphabet from $375.00 to $380.00 and gave the stock an “outperform” rating in a research note on Friday, March 6th. Weiss Ratings reaffirmed a “buy (b)” rating on shares of Alphabet in a research note on Wednesday, January 21st. Bank of America lifted their price objective on Alphabet from $335.00 to $370.00 and gave the stock a “buy” rating in a report on Tuesday, January 13th. DZ Bank reissued a “buy” rating on shares of Alphabet in a research note on Monday, February 16th. Finally, Citigroup increased their target price on Alphabet from $350.00 to $390.00 and gave the company a “buy” rating in a report on Friday, February 6th. Three equities research analysts have rated the stock with a Strong Buy rating, forty-three have issued a Buy rating and five have assigned a Hold rating to the company’s stock. Based on data from MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and an average target price of $367.18.

Trending Headlines about Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Analyst support: Alphabet is among stocks that have received multiple analyst upgrades and raised price targets after strong AI and cloud results, underpinning longer‑term upside expectations. Zacks: Alphabet is a strong growth stock
• Positive Sentiment: Gemini monetization / retail tie‑ups: Gap will enable checkout inside Google’s Gemini, a step toward direct commerce monetization for the AI platform. This could help diversify revenue beyond search advertising. CNBC: Gap becomes first to offer checkout within Gemini
• Positive Sentiment: Cloud & partnerships: New deals — Openreach using Google AI to speed fibre rollout and BMO/CME launching a tokenized cash platform on Google Cloud — highlight enterprise demand for Google Cloud services and potential revenue tailwinds. Reuters: Openreach taps Google AI Reuters: BMO to launch tokenized cash platform with CME and Google Cloud
• Neutral Sentiment: Robotics / AI roadmap: DeepMind/Google partnership activity (e.g., Agile Robots) signals long‑term AI/robotics ambitions but is capital‑intensive and will take time to monetize. CNBC: Google partners with Agile Robots
• Neutral Sentiment: Regulatory/market structure watch: EU antitrust meetings with Big Tech and Google’s initiative in India to label verified investment apps are regulatory items to monitor — could mean more oversight but also proactive controls limiting consumer harm. Reuters: EU antitrust chief meets tech CEOs Reuters: Google to label verified investment apps in India
• Negative Sentiment: Landmark LA verdict — legal overhang: A Los Angeles jury found Google’s YouTube (and Meta’s Instagram) negligent in a youth social‑media addiction case, awarding compensatory damages and moving to a punitive phase. The decision creates precedent risk, could spur additional suits, and has been cited as a near‑term driver of selling pressure. Reuters: Jury reaches verdict in Meta, Google trial BusinessWire: $3M compensatory verdict
• Negative Sentiment: Macro/earnings risk: Investors remain concerned about Alphabet’s very large 2026 capex guidance, rising energy costs for AI/data centers, and a recent pullback in the stock — factors that could compress near‑term returns despite long‑term growth potential. Barron’s: Google stock slides toward bear market territory

Alphabet Profile

Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.