Rep. Tim Moore Purchases Shares of Harley-Davidson, Inc. (NYSE:HOG)

Representative Tim Moore (Republican-North Carolina) recently bought shares of Harley-Davidson, Inc. (NYSE:HOG). In a filing disclosed on March 24th, the Representative disclosed that they had bought between $15,001 and $50,000 in Harley-Davidson stock on March 12th.

Representative Tim Moore also recently made the following trade(s):

• Purchased $15,001 – $50,000 in shares of Cracker Barrel Old Country Store (NASDAQ:CBRL) on 3/23/2026.
• Purchased $15,001 – $50,000 in shares of LGI Homes (NASDAQ:LGIH) on 3/20/2026.
• Purchased $50,001 – $100,000 in shares of LGI Homes (NASDAQ:LGIH) on 3/19/2026.
• Purchased $15,001 – $50,000 in shares of LGI Homes (NASDAQ:LGIH) on 3/18/2026.
• Sold $15,001 – $50,000 in shares of Krispy Kreme (NASDAQ:DNUT) on 3/17/2026.
• Purchased $1,001 – $15,000 in shares of Simply Good Foods (NASDAQ:SMPL) on 3/13/2026.
• Purchased $15,001 – $50,000 in shares of LGI Homes (NASDAQ:LGIH) on 3/12/2026.
• Sold $1,001 – $15,000 in shares of Coinbase Global (NASDAQ:COIN) on 2/18/2026.
• Purchased $1,001 – $15,000 in shares of Krispy Kreme (NASDAQ:DNUT) on 2/12/2026.
• Purchased $15,001 – $50,000 in shares of Simply Good Foods (NASDAQ:SMPL) on 2/11/2026.

Harley-Davidson Price Performance

Shares of NYSE HOG opened at $18.49 on Thursday. The stock has a fifty day moving average price of $19.39 and a 200 day moving average price of $23.06. Harley-Davidson, Inc. has a 1-year low of $17.09 and a 1-year high of $31.25. The company has a debt-to-equity ratio of 0.52, a current ratio of 2.10 and a quick ratio of 1.83. The company has a market cap of $2.07 billion, a PE ratio of 7.08 and a beta of 1.42.

Harley-Davidson (NYSE:HOG) last announced its quarterly earnings data on Tuesday, February 10th. The company reported ($2.44) earnings per share (EPS) for the quarter, missing the consensus estimate of ($0.92) by ($1.52). The firm had revenue of $496.16 million during the quarter, compared to analyst estimates of $482.21 million. Harley-Davidson had a net margin of 8.03% and a return on equity of 10.27%. The business’s quarterly revenue was down 9.8% compared to the same quarter last year. During the same period in the prior year, the firm posted ($0.93) earnings per share. Sell-side analysts forecast that Harley-Davidson, Inc. will post 3.44 EPS for the current year.

Harley-Davidson Increases Dividend

The business also recently declared a quarterly dividend, which was paid on Tuesday, March 17th. Investors of record on Monday, March 2nd were issued a dividend of $0.1875 per share. This is a boost from Harley-Davidson’s previous quarterly dividend of $0.18. This represents a $0.75 annualized dividend and a dividend yield of 4.1%. The ex-dividend date of this dividend was Monday, March 2nd. Harley-Davidson’s dividend payout ratio is 28.74%.

Insider Buying and Selling

In other news, Director Rafeh Masood purchased 2,775 shares of the firm’s stock in a transaction dated Friday, February 27th. The shares were acquired at an average price of $18.00 per share, with a total value of $49,950.00. Following the purchase, the director directly owned 7,480 shares of the company’s stock, valued at $134,640. The trade was a 58.98% increase in their ownership of the stock. The purchase was disclosed in a legal filing with the SEC, which is available through this link. Also, Director James D. Farley, Jr. sold 6,454 shares of the business’s stock in a transaction that occurred on Wednesday, February 25th. The stock was sold at an average price of $18.71, for a total value of $120,754.34. Following the sale, the director directly owned 16,205 shares in the company, valued at $303,195.55. This trade represents a 28.48% decrease in their position. The SEC filing for this sale provides additional information. 0.93% of the stock is currently owned by company insiders.

Wall Street Analyst Weigh In

Several analysts have recently weighed in on HOG shares. Argus raised shares of Harley-Davidson to a “strong-buy” rating in a report on Tuesday, February 17th. Citigroup cut their price target on shares of Harley-Davidson from $28.00 to $23.00 and set a “neutral” rating for the company in a report on Wednesday, January 14th. Zacks Research downgraded shares of Harley-Davidson from a “hold” rating to a “strong sell” rating in a research report on Thursday, February 12th. UBS Group lowered their price objective on Harley-Davidson from $27.00 to $19.00 and set a “neutral” rating on the stock in a report on Wednesday, March 4th. Finally, DA Davidson dropped their target price on Harley-Davidson from $30.00 to $25.00 and set a “buy” rating on the stock in a research report on Thursday, February 12th. One research analyst has rated the stock with a Strong Buy rating, two have issued a Buy rating, four have issued a Hold rating and four have issued a Sell rating to the stock. Based on data from MarketBeat, the company presently has an average rating of “Hold” and a consensus price target of $21.67.

Institutional Investors Weigh In On Harley-Davidson

Institutional investors have recently made changes to their positions in the stock. Donald Smith & CO. Inc. lifted its stake in shares of Harley-Davidson by 61.8% in the second quarter. Donald Smith & CO. Inc. now owns 5,517,795 shares of the company’s stock valued at $130,220,000 after purchasing an additional 2,108,099 shares during the period. Norges Bank purchased a new stake in Harley-Davidson during the fourth quarter worth about $25,766,000. SG Americas Securities LLC grew its position in Harley-Davidson by 1,277.0% during the fourth quarter. SG Americas Securities LLC now owns 1,094,119 shares of the company’s stock worth $22,418,000 after buying an additional 1,014,660 shares during the period. Vanguard Group Inc. grew its position in Harley-Davidson by 7.3% during the third quarter. Vanguard Group Inc. now owns 12,958,561 shares of the company’s stock worth $361,544,000 after buying an additional 886,998 shares during the period. Finally, Voloridge Investment Management LLC purchased a new position in Harley-Davidson in the third quarter valued at about $21,761,000. 85.10% of the stock is currently owned by hedge funds and other institutional investors.

About Representative Moore

Timothy K. Moore (Republican Party) is a member of the U.S. House, representing North Carolina’s 14th Congressional District. He assumed office on January 3, 2025. His current term ends on January 3, 2027.

Moore (Republican Party) ran for election to the U.S. House to represent North Carolina’s 14th Congressional District. He won in the general election on November 5, 2024.

Moore served as speaker of the House from 2015 to 2025.

Timothy Moore earned his B.A. from the University of North Carolina-Chapel Hill in 1992 and his J.D. from the Oklahoma City University School of Law in 1995. His professional experience includes working as an attorney.

Harley-Davidson Company Profile

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.