Katie Marie Colendich Sells 3,575 Shares of Asana (NYSE:ASAN) Stock

Asana, Inc. (NYSE:ASAN) insider Katie Marie Colendich sold 3,575 shares of the business’s stock in a transaction dated Friday, March 20th. The stock was sold at an average price of $6.65, for a total transaction of $23,773.75. Following the transaction, the insider owned 104,639 shares in the company, valued at approximately $695,849.35. This trade represents a 3.30% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink.

Katie Marie Colendich also recently made the following trade(s):

• On Tuesday, March 10th, Katie Marie Colendich sold 7,304 shares of Asana stock. The stock was sold at an average price of $7.42, for a total transaction of $54,195.68.

Asana Stock Up 2.4%

Shares of NYSE:ASAN opened at $6.20 on Friday. Asana, Inc. has a 52 week low of $5.96 and a 52 week high of $19.00. The company has a 50-day moving average price of $8.20 and a 200 day moving average price of $11.75. The company has a market cap of $1.47 billion, a P/E ratio of -7.74 and a beta of 1.01.

Asana (NYSE:ASAN) last released its earnings results on Monday, March 2nd. The company reported $0.08 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.07 by $0.01. The company had revenue of $205.57 million for the quarter, compared to analysts’ expectations of $205.13 million. Asana had a negative return on equity of 77.05% and a negative net margin of 23.90%.The business’s revenue was up 9.2% compared to the same quarter last year. Analysts expect that Asana, Inc. will post -1.09 EPS for the current year.

Institutional Trading of Asana

Large investors have recently made changes to their positions in the stock. Arrowstreet Capital Limited Partnership increased its position in Asana by 104.5% during the 2nd quarter. Arrowstreet Capital Limited Partnership now owns 4,160,975 shares of the company’s stock worth $56,173,000 after purchasing an additional 2,126,683 shares in the last quarter. Jupiter Asset Management Ltd. raised its stake in Asana by 705.6% in the 4th quarter. Jupiter Asset Management Ltd. now owns 1,374,891 shares of the company’s stock valued at $18,850,000 after purchasing an additional 1,204,232 shares during the last quarter. Marshall Wace LLP lifted its holdings in Asana by 594.9% in the 2nd quarter. Marshall Wace LLP now owns 1,285,583 shares of the company’s stock valued at $17,355,000 after purchasing an additional 1,100,575 shares in the last quarter. Goldman Sachs Group Inc. lifted its holdings in Asana by 53.8% in the 4th quarter. Goldman Sachs Group Inc. now owns 2,791,902 shares of the company’s stock valued at $38,277,000 after purchasing an additional 977,107 shares in the last quarter. Finally, Federated Hermes Inc. boosted its stake in shares of Asana by 94.7% during the 4th quarter. Federated Hermes Inc. now owns 804,743 shares of the company’s stock worth $11,033,000 after purchasing an additional 391,412 shares during the last quarter. Institutional investors and hedge funds own 26.21% of the company’s stock.

Analysts Set New Price Targets

Several research firms have issued reports on ASAN. Jefferies Financial Group cut their price objective on Asana from $15.00 to $8.00 and set a “hold” rating for the company in a research report on Monday, February 23rd. DA Davidson reduced their price target on shares of Asana from $17.00 to $15.00 and set a “neutral” rating for the company in a research report on Wednesday, December 3rd. Weiss Ratings reissued a “sell (d-)” rating on shares of Asana in a research note on Monday, December 29th. Wall Street Zen upgraded Asana from a “hold” rating to a “buy” rating in a report on Sunday, January 11th. Finally, Royal Bank Of Canada dropped their price objective on Asana from $11.00 to $7.00 and set an “underperform” rating for the company in a research note on Tuesday, March 3rd. One research analyst has rated the stock with a Strong Buy rating, five have issued a Buy rating, six have issued a Hold rating and five have issued a Sell rating to the stock. Based on data from MarketBeat.com, the company currently has a consensus rating of “Hold” and an average target price of $12.46.

Key Stories Impacting Asana

Here are the key news stories impacting Asana this week:

• Positive Sentiment: Fast Company named Asana one of the “most innovative workplace companies” for 2026 — a reputational win that can help enterprise sales and product positioning. Read More.
• Positive Sentiment: Several institutional investors increased or initiated positions in Q4 (Invesco, XTX Topco, Susquehanna, Mercer, Occudo), which can provide steadier demand from larger holders. Read More.
• Neutral Sentiment: Asana reported a modest beat on EPS and revenue growth (~9.2% YoY), but the company remains unprofitable — the results are supportive but not transformative. Read More.
• Neutral Sentiment: MSN included Asana in a software-stock roundup — increased retail visibility could boost interest but provided no new company-specific catalyst. Read More.
• Negative Sentiment: CFO Sonalee Parekh sold 34,151 shares on Mar. 20 (~$6.65 avg); insider selling by a senior officer is typically viewed negatively. Read More.
• Negative Sentiment: CFO Sonalee Parekh sold an additional 18,717 shares on Mar. 23 (~$6.62 avg), further reducing her stake. Read More.
• Negative Sentiment: CAO Veronica Sosa sold 6,479 shares on Mar. 20 (~$6.65 avg), an ~8% trim in her holding. Read More.
• Negative Sentiment: Insider Katie Colendich sold 3,575 shares on Mar. 20 (~$6.65 avg), adding to recent insider liquidation. Read More.
• Negative Sentiment: Coverage noted Asana hit a new 1‑year low after the insider sales — headline risk can pressure sentiment among momentum traders. Read More.
• Negative Sentiment: Multiple brokerages trimmed price targets in March (UBS, Robert W. Baird, Citi and others), leaving a consensus “Hold” and a below‑current price consensus target — analysts’ downgrades limit upside from fundamental re-rating. Read More.

About Asana

Asana, Inc (NYSE: ASAN) is a leading provider of work management and collaboration software designed to help teams organize, track and manage their work. Founded in 2008 by Dustin Moskovitz and Justin Rosenstein, Asana’s platform enables users to create projects, assign tasks, set deadlines and visualize progress across diverse workflows. The company’s cloud-based solution includes customizable project templates, timeline views, boards and automated rules that streamline routine processes and reduce manual effort.

Built for both small teams and large enterprises, Asana supports integrations with a wide array of third-party applications, including communication tools, file-sharing services and DevOps platforms.