Steven Yi Sells 4,000 Shares of MediaAlpha (NYSE:MAX) Stock

Posted by Patrick Bannon on Mar 27th, 2026

MediaAlpha, Inc. (NYSE:MAX – Get Free Report) insider Steven Yi sold 4,000 shares of the company’s stock in a transaction dated Wednesday, March 25th. The shares were sold at an average price of $9.42, for a total value of $37,680.00. Following the completion of the sale, the insider owned 3,043,247 shares of the company’s stock, valued at $28,667,386.74. This represents a 0.13% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this hyperlink.

Steven Yi also recently made the following trade(s):

On Monday, March 23rd, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.67, for a total value of $38,680.00.
On Wednesday, March 18th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.59, for a total value of $38,360.00.
On Tuesday, March 17th, Steven Yi sold 5,227 shares of MediaAlpha stock. The stock was sold at an average price of $9.94, for a total value of $51,956.38.
On Monday, March 16th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.93, for a total value of $39,720.00.
On Tuesday, March 10th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.75, for a total transaction of $39,000.00.
On Monday, March 9th, Steven Yi sold 5,650 shares of MediaAlpha stock. The stock was sold at an average price of $9.86, for a total transaction of $55,709.00.
On Tuesday, March 3rd, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $10.03, for a total transaction of $80,240.00.
On Monday, March 2nd, Steven Yi sold 39,252 shares of MediaAlpha stock. The shares were sold at an average price of $9.99, for a total transaction of $392,127.48.
On Wednesday, February 25th, Steven Yi sold 12,748 shares of MediaAlpha stock. The shares were sold at an average price of $9.69, for a total transaction of $123,528.12.
On Monday, February 23rd, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $7.75, for a total transaction of $31,000.00.

MediaAlpha Stock Up 1.7%

Shares of NYSE MAX opened at $9.60 on Friday. The company’s fifty day moving average is $9.50 and its 200-day moving average is $11.29. The stock has a market cap of $619.10 million, a price-to-earnings ratio of 24.61 and a beta of 1.30. MediaAlpha, Inc. has a twelve month low of $7.09 and a twelve month high of $13.92.

MediaAlpha (NYSE:MAX – Get Free Report) last announced its quarterly earnings results on Monday, February 23rd. The company reported $0.50 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.25 by $0.25. MediaAlpha had a net margin of 2.30% and a negative return on equity of 132.73%. The company had revenue of $291.16 million during the quarter, compared to analyst estimates of $296.42 million. During the same quarter in the previous year, the business earned $0.08 EPS. The firm’s revenue was down 3.2% on a year-over-year basis. On average, research analysts anticipate that MediaAlpha, Inc. will post 0.48 EPS for the current fiscal year.

Wall Street Analysts Forecast Growth

Several brokerages have issued reports on MAX. Royal Bank Of Canada lowered their price target on MediaAlpha from $18.00 to $11.00 and set an “outperform” rating for the company in a report on Tuesday, February 24th. Wall Street Zen upgraded MediaAlpha from a “buy” rating to a “strong-buy” rating in a report on Sunday, January 11th. JPMorgan Chase & Co. decreased their price objective on MediaAlpha from $15.00 to $11.00 and set an “overweight” rating for the company in a research report on Tuesday, February 24th. Keefe, Bruyette & Woods lowered their target price on MediaAlpha from $19.00 to $16.00 and set an “outperform” rating for the company in a research note on Tuesday, February 24th. Finally, Zacks Research upgraded shares of MediaAlpha from a “strong sell” rating to a “strong-buy” rating in a report on Tuesday, February 24th. One analyst has rated the stock with a Strong Buy rating, five have issued a Buy rating and two have issued a Hold rating to the stock. According to MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and an average price target of $14.58.

View Our Latest Stock Report on MediaAlpha

Hedge Funds Weigh In On MediaAlpha

A number of institutional investors and hedge funds have recently added to or reduced their stakes in MAX. Caitong International Asset Management Co. Ltd increased its holdings in MediaAlpha by 5,900.0% during the 4th quarter. Caitong International Asset Management Co. Ltd now owns 2,160 shares of the company’s stock worth $28,000 after purchasing an additional 2,124 shares in the last quarter. Rockefeller Capital Management L.P. raised its stake in shares of MediaAlpha by 9,917.9% in the 4th quarter. Rockefeller Capital Management L.P. now owns 2,805 shares of the company’s stock valued at $36,000 after purchasing an additional 2,777 shares during the period. Quarry LP lifted its holdings in shares of MediaAlpha by 43.3% in the third quarter. Quarry LP now owns 4,087 shares of the company’s stock valued at $47,000 after purchasing an additional 1,234 shares in the last quarter. Strs Ohio bought a new stake in shares of MediaAlpha in the fourth quarter valued at about $49,000. Finally, Tower Research Capital LLC TRC boosted its position in shares of MediaAlpha by 28.0% during the second quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company’s stock worth $61,000 after buying an additional 1,213 shares during the period. 64.39% of the stock is owned by institutional investors and hedge funds.

About MediaAlpha

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.