Telsey Advisory Group Raises Olaplex (NASDAQ:OLPX) Price Target to $2.06

Olaplex (NASDAQ:OLPX) had its target price increased by investment analysts at Telsey Advisory Group from $2.00 to $2.06 in a research note issued on Friday,Benzinga reports. The firm currently has a “market perform” rating on the stock. Telsey Advisory Group’s price target would suggest a potential upside of 2.49% from the company’s previous close.

Several other research firms have also recently commented on OLPX. Jefferies Financial Group reaffirmed a “buy” rating on shares of Olaplex in a research report on Wednesday, March 4th. Morgan Stanley set a $1.40 price target on shares of Olaplex in a research note on Tuesday, March 10th. Northland Securities lowered shares of Olaplex from a “strong-buy” rating to a “hold” rating in a report on Thursday. Wall Street Zen raised Olaplex from a “sell” rating to a “hold” rating in a research report on Saturday, March 7th. Finally, Zacks Research raised Olaplex from a “strong sell” rating to a “hold” rating in a research report on Thursday, February 19th. Two equities research analysts have rated the stock with a Buy rating, four have given a Hold rating and one has given a Sell rating to the company’s stock. Based on data from MarketBeat, Olaplex has an average rating of “Hold” and a consensus price target of $1.89.

Olaplex Price Performance

Shares of Olaplex stock opened at $2.01 on Friday. The business has a 50 day moving average of $1.50 and a 200 day moving average of $1.35. Olaplex has a 52 week low of $0.99 and a 52 week high of $2.01. The company has a market cap of $1.35 billion, a PE ratio of -201.00 and a beta of 2.24. The company has a quick ratio of 4.00, a current ratio of 4.58 and a debt-to-equity ratio of 0.40.

Olaplex (NASDAQ:OLPX) last released its quarterly earnings results on Thursday, March 5th. The company reported $0.01 earnings per share for the quarter, meeting the consensus estimate of $0.01. The business had revenue of $105.12 million for the quarter, compared to analysts’ expectations of $104.21 million. Olaplex had a negative net margin of 2.19% and a positive return on equity of 1.07%. The firm’s revenue for the quarter was up 4.4% compared to the same quarter last year. During the same quarter in the previous year, the business posted $0.01 earnings per share. As a group, equities research analysts forecast that Olaplex will post 0.1 earnings per share for the current year.

Insider Activity at Olaplex

In other Olaplex news, insider Trisha L. Fox sold 26,426 shares of the firm’s stock in a transaction that occurred on Monday, March 9th. The shares were sold at an average price of $1.26, for a total transaction of $33,296.76. Following the completion of the transaction, the insider owned 721,169 shares of the company’s stock, valued at approximately $908,672.94. This trade represents a 3.53% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, CFO Catherine Dunleavy sold 93,809 shares of Olaplex stock in a transaction that occurred on Thursday, March 12th. The shares were sold at an average price of $1.26, for a total transaction of $118,199.34. Following the transaction, the chief financial officer owned 3,026,885 shares of the company’s stock, valued at $3,813,875.10. The trade was a 3.01% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 215,442 shares of company stock valued at $271,457 in the last three months. Company insiders own 4.30% of the company’s stock.

Institutional Inflows and Outflows

A number of institutional investors and hedge funds have recently added to or reduced their stakes in OLPX. Fund 1 Investments LLC purchased a new stake in shares of Olaplex during the fourth quarter valued at approximately $1,023,000. Abel Hall LLC bought a new stake in shares of Olaplex during the fourth quarter valued at approximately $27,000. Jump Financial LLC raised its holdings in Olaplex by 193.7% in the 4th quarter. Jump Financial LLC now owns 29,800 shares of the company’s stock worth $40,000 after acquiring an additional 19,653 shares during the last quarter. Russell Investments Group Ltd. lifted its position in Olaplex by 284.7% in the 4th quarter. Russell Investments Group Ltd. now owns 1,909,836 shares of the company’s stock valued at $2,559,000 after acquiring an additional 1,413,423 shares in the last quarter. Finally, Barclays PLC lifted its position in Olaplex by 9.5% in the 4th quarter. Barclays PLC now owns 245,088 shares of the company’s stock valued at $328,000 after acquiring an additional 21,292 shares in the last quarter. Institutional investors own 87.37% of the company’s stock.

Olaplex News Summary

Here are the key news stories impacting Olaplex this week:

• Positive Sentiment: Henkel agreed to acquire Olaplex for $2.06 per share in cash, valuing the company at ~ $1.4 billion and representing roughly a 55% premium to the prior close — this deal is the main reason the stock is higher as it establishes a takeover price for shareholders. OLAPLEX to be Acquired by Henkel (GlobeNewswire)
• Positive Sentiment: Market coverage highlights big premarket gains (reports of ~49% premarket surge) and broad media pickup (Bloomberg, WSJ, CNBC), which reinforces buyer interest and liquidity into the takeover price. Olaplex to be acquired by Henkel (CNBC)
• Neutral Sentiment: Heavy options activity: an unusual surge in call buying was reported (over 11k calls traded vs. a ~563 average), indicating speculative positioning around the takeover news or bets on a higher offer — this can amplify intraday moves but also adds volatility. (market options flow note)
• Neutral Sentiment: Analyst and press pieces explain the mechanics: the $2.06 cash offer is ~45% above the 30-day VWAP and is being pitched by Henkel as a way to accelerate Olaplex’s global reach and R&D investment — transaction completion still subject to customary conditions. Olaplex to Be Acquired by Henkel (WSJ)
• Negative Sentiment: A shareholder law firm (Ademi) has opened an investigation into whether Olaplex’s deal represents a fair price for public shareholders, signaling potential litigation or pushback that could delay closing or pressure terms. Shareholder Alert: The Ademi Firm investigates Olaplex (PRNewswire)
• Negative Sentiment: Critical takes note the deal may be “negative” for some stakeholders (analysts argue the price may undershoot long-term intrinsic value or reflects limited buyer competition), which could temper upside unless a higher bidder emerges. Henkel Buys Olaplex – Implications Are Negative (Seeking Alpha)

About Olaplex

Olaplex, Inc (NASDAQ: OLPX) is a specialty haircare company known for its patented bond-building technology designed to repair and strengthen hair from within. The company’s core offerings encompass a range of professional salon treatments and at-home maintenance products that target chemical damage, breakage and split ends. Olaplex formulations are built around a proprietary active ingredient that works at the molecular level to rebuild disulfide bonds broken during bleaching, coloring and heat styling processes.

Founded in 2014 and headquartered in Irvine, California, Olaplex initially gained traction among high-end salons before expanding into broader retail channels.