Waycross Partners LLC Raises Stock Position in Procter & Gamble Company (The) $PG

Waycross Partners LLC grew its holdings in shares of Procter & Gamble Company (The) (NYSE:PG) by 2,260.4% during the 4th quarter, according to its most recent filing with the Securities and Exchange Commission. The institutional investor owned 101,708 shares of the company’s stock after buying an additional 97,399 shares during the quarter. Procter & Gamble accounts for approximately 1.2% of Waycross Partners LLC’s holdings, making the stock its 28th biggest holding. Waycross Partners LLC’s holdings in Procter & Gamble were worth $14,576,000 as of its most recent SEC filing.

Several other large investors also recently added to or reduced their stakes in PG. Halbert Hargrove Global Advisors LLC bought a new stake in shares of Procter & Gamble in the 3rd quarter valued at approximately $25,000. Saranac Partners Ltd bought a new position in shares of Procter & Gamble during the 3rd quarter valued at approximately $30,000. Corundum Trust Company INC purchased a new stake in Procter & Gamble during the 3rd quarter valued at $32,000. Caitlin John LLC bought a new stake in Procter & Gamble in the third quarter worth $34,000. Finally, Marquette Asset Management LLC purchased a new position in Procter & Gamble during the third quarter worth $37,000. 65.77% of the stock is owned by institutional investors.

Procter & Gamble Trading Up 0.2%

PG stock opened at $142.76 on Friday. Procter & Gamble Company has a 12 month low of $137.62 and a 12 month high of $174.80. The firm’s 50-day moving average is $153.93 and its 200 day moving average is $150.12. The company has a market capitalization of $331.78 billion, a PE ratio of 21.15, a P/E/G ratio of 4.77 and a beta of 0.37. The company has a debt-to-equity ratio of 0.49, a current ratio of 0.72 and a quick ratio of 0.51.

Procter & Gamble (NYSE:PG) last released its quarterly earnings data on Friday, January 23rd. The company reported $1.88 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.86 by $0.02. The company had revenue of $22.21 billion during the quarter, compared to analysts’ expectations of $22.36 billion. Procter & Gamble had a net margin of 19.30% and a return on equity of 32.21%. The firm’s quarterly revenue was up 1.5% on a year-over-year basis. During the same period in the previous year, the company earned $1.88 EPS. On average, research analysts anticipate that Procter & Gamble Company will post 6.91 EPS for the current year.

Procter & Gamble Announces Dividend

The company also recently declared a quarterly dividend, which was paid on Tuesday, February 17th. Investors of record on Friday, January 23rd were issued a $1.0568 dividend. The ex-dividend date was Friday, January 23rd. This represents a $4.23 dividend on an annualized basis and a dividend yield of 3.0%. Procter & Gamble’s payout ratio is presently 62.52%.

Insider Buying and Selling

In other Procter & Gamble news, insider Moses Victor Javier Aguilar sold 15,169 shares of the company’s stock in a transaction on Friday, February 13th. The stock was sold at an average price of $162.28, for a total value of $2,461,625.32. Following the completion of the sale, the insider directly owned 44,735 shares in the company, valued at approximately $7,259,595.80. This represents a 25.32% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, Chairman Jon R. Moeller sold 162,232 shares of the stock in a transaction on Thursday, February 12th. The stock was sold at an average price of $162.45, for a total value of $26,354,588.40. Following the transaction, the chairman directly owned 319,385 shares in the company, valued at $51,884,093.25. The trade was a 33.68% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 348,618 shares of company stock valued at $55,462,643 over the last 90 days. 0.20% of the stock is owned by insiders.

Trending Headlines about Procter & Gamble

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: P&G is pushing higher-margin, premium SKUs (new Swiffer PowerMop pads, Dawn Platinum refill, BEVEL body cream) which could support pricing power and margins if consumers accept upgrades. Should P&G’s Premium Product Push Amid Tariff Pressures Reshape the Investment Case for PG Investors?
• Positive Sentiment: Pampers AMORE launch targets premium diaper buyers and tests P&G’s ability to extract higher price/per-unit in a core baby-care franchise — a potential revenue/margin tailwind if uptake is strong. Pampers Amore Premium Launch Tests Procter And Gamble Pricing Power
• Positive Sentiment: P&G’s Dividend King status and recent MarketBeat coverage highlight defensive, income-oriented investor appeal — supporting demand from yield-focused holders even in volatile markets. Dividend Resilience: Why These Kings Are Safe After a Volatile Q1
• Neutral Sentiment: P&G will webcast its Q3 2025/26 results discussion on April 24 — an event that could move the stock materially depending on organic sales, margins and guidance. P&G to Webcast Discussion of Third Quarter 2025/26 Earnings Results on April 24
• Neutral Sentiment: Zacks/Yahoo attention pieces note heightened user interest in PG; increased search volume can amplify short-term volatility but doesn’t itself change fundamentals. Is Most-Watched Stock Procter & Gamble Company (The) (PG) Worth Betting on Now?
• Negative Sentiment: Erste Group downgraded PG to Hold citing higher energy costs and weak US consumer confidence, a sign analysts see margin and demand risk ahead. Erste Group Downgrades Procter & Gamble (PG) on Cost Pressures and Weak Demand
• Negative Sentiment: Market commentary and a local analyst called P&G’s latest quarter “squeezably soft,” noting stalled organic sales — a near-term growth concern that could pressure guidance. Analyst calls P&G’s latest quarter ‘squeezably soft’ as organic sales stall
• Negative Sentiment: P&L sensitivity to tariffs, energy and input-cost shocks (highlighted by sector commentary on Strait of Hormuz risks) raises macro downside risk for margins and cost pass-through. Here Are 7 Ways the Strait of Hormuz Closure Is Affecting Consumer Staples Stocks
• Negative Sentiment: Recent intraday coverage noted a pullback in PG’s share price in the last session, reflecting investor sensitivity to the near-term softness and analyst actions. Procter & Gamble (PG) Stock Moves -1.04%: What You Should Know

Analyst Ratings Changes

A number of research analysts have weighed in on PG shares. Weiss Ratings reiterated a “hold (c)” rating on shares of Procter & Gamble in a research report on Monday, December 29th. Piper Sandler initiated coverage on shares of Procter & Gamble in a report on Wednesday, January 7th. They set a “neutral” rating and a $150.00 price target on the stock. Dbs Bank raised shares of Procter & Gamble from a “hold” rating to a “buy” rating in a research note on Friday, January 23rd. Deutsche Bank Aktiengesellschaft cut their target price on Procter & Gamble from $176.00 to $171.00 and set a “buy” rating on the stock in a research note on Monday, December 8th. Finally, UBS Group increased their price target on Procter & Gamble from $161.00 to $170.00 and gave the stock a “buy” rating in a report on Friday, January 23rd. Thirteen investment analysts have rated the stock with a Buy rating and eight have issued a Hold rating to the stock. According to MarketBeat, the company presently has an average rating of “Moderate Buy” and a consensus price target of $168.33.

About Procter & Gamble

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.