Harrell Investment Partners LLC Grows Stake in Netflix, Inc. $NFLX

Harrell Investment Partners LLC boosted its position in shares of Netflix, Inc. (NASDAQ:NFLX) by 824.9% during the fourth quarter, according to the company in its most recent Form 13F filing with the SEC. The institutional investor owned 37,347 shares of the Internet television network’s stock after purchasing an additional 33,309 shares during the quarter. Harrell Investment Partners LLC’s holdings in Netflix were worth $3,502,000 at the end of the most recent reporting period.

Several other large investors also recently bought and sold shares of the company. Northstar Advisory Group LLC grew its holdings in Netflix by 617.1% in the fourth quarter. Northstar Advisory Group LLC now owns 33,760 shares of the Internet television network’s stock valued at $3,165,000 after purchasing an additional 29,052 shares during the last quarter. Polianta Ltd purchased a new stake in shares of Netflix in the fourth quarter valued at about $1,518,000. J. Safra Sarasin Holding AG grew its position in shares of Netflix by 3,746.8% in the fourth quarter. J. Safra Sarasin Holding AG now owns 358,827 shares of the Internet television network’s stock valued at $33,740,000 after purchasing an additional 349,499 shares during the last quarter. Westend Capital Management LLC grew its holdings in Netflix by 403.8% during the 4th quarter. Westend Capital Management LLC now owns 72,085 shares of the Internet television network’s stock valued at $6,759,000 after buying an additional 57,777 shares during the last quarter. Finally, Mn Services Vermogensbeheer B.V. boosted its stake in shares of Netflix by 921.4% during the fourth quarter. Mn Services Vermogensbeheer B.V. now owns 1,656,790 shares of the Internet television network’s stock valued at $155,341,000 after acquiring an additional 1,494,590 shares during the last quarter. Institutional investors and hedge funds own 80.93% of the company’s stock.

Insider Transactions at Netflix

In related news, Director Reed Hastings sold 426,290 shares of Netflix stock in a transaction on Friday, January 2nd. The stock was sold at an average price of $91.67, for a total value of $39,078,004.30. Following the transaction, the director owned 3,940 shares in the company, valued at approximately $361,179.80. This trade represents a 99.08% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, Director Bradford L. Smith sold 31,790 shares of the business’s stock in a transaction dated Thursday, January 15th. The shares were sold at an average price of $88.86, for a total value of $2,824,859.40. Following the sale, the director directly owned 79,690 shares of the company’s stock, valued at approximately $7,081,253.40. This trade represents a 28.52% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold 1,520,133 shares of company stock valued at $137,259,786 in the last ninety days. Company insiders own 1.37% of the company’s stock.

Key Headlines Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix avoided a large, debt-funded acquisition and collected a sizable termination fee — a material near-term cash boost and preservation of balance-sheet flexibility that reduces execution risk. Paramount Paid Netflix $2.8 Billion Breakup Fee
• Positive Sentiment: Analysts remain generally constructive: recent price-target raises (including a $135 target) and consensus targets imply meaningful upside vs. the current level, reflecting expectations for margin expansion from price increases and ad monetization. Netflix Price Target Raised to $135.00
• Neutral Sentiment: Management is leaning on organic growth levers — higher subscription prices, ad revenue growth and live sports — which are strategic positives but carry execution risk and timing uncertainty. MarketBeat Netflix Overview
• Neutral Sentiment: Coverage changes and rating moves include a Citizens JMP “market perform” initiation, signaling some analyst caution despite long-term upside scenarios. Benzinga Coverage Note
• Negative Sentiment: Customer reaction to the latest 10% U.S. price hike has been negative in social and survey coverage, and early market reactions show some share weakness on fears of churn and subscriber sensitivity. Customers React to Netflix Price Hikes
• Negative Sentiment: Analysts are split after the price increase — some see durable monetization upside, others worry valuation leaves little room for error; mixed headlines are increasing near-term volatility. Analysts Split on Outlook Following 10% Price Increase
• Negative Sentiment: Competitive pressure in ad-supported streaming (Roku cited as a cheaper/AI-ad advantaged alternative) tempers enthusiasm about Netflix’s ad growth thesis and relative valuation. NFLX vs. ROKU: Which Ad-Supported Streaming Stock is the Better Buy?

Netflix Stock Performance

Shares of NFLX stock opened at $92.97 on Tuesday. The company has a debt-to-equity ratio of 0.51, a quick ratio of 1.19 and a current ratio of 1.19. The firm has a market capitalization of $392.53 billion, a price-to-earnings ratio of 36.79, a price-to-earnings-growth ratio of 1.43 and a beta of 1.68. Netflix, Inc. has a one year low of $75.01 and a one year high of $134.12. The company has a 50 day moving average price of $87.35 and a 200 day moving average price of $100.38.

Netflix (NASDAQ:NFLX) last announced its quarterly earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share for the quarter, beating analysts’ consensus estimates of $0.55 by $0.01. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The company had revenue of $12.05 billion for the quarter, compared to analyst estimates of $11.97 billion. During the same quarter last year, the business earned $0.43 EPS. Netflix’s revenue for the quarter was up 17.6% on a year-over-year basis. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. Sell-side analysts anticipate that Netflix, Inc. will post 24.58 EPS for the current year.

Analyst Ratings Changes

A number of equities analysts have recently weighed in on NFLX shares. KeyCorp set a $110.00 price objective on shares of Netflix and gave the company an “overweight” rating in a research report on Friday, January 16th. Argus decreased their target price on shares of Netflix from $141.00 to $110.00 and set a “buy” rating on the stock in a research report on Thursday, January 22nd. Barclays assumed coverage on Netflix in a report on Monday, March 2nd. They issued an “equal weight” rating and a $115.00 price target for the company. Benchmark reissued a “hold” rating on shares of Netflix in a research note on Tuesday, January 13th. Finally, Deutsche Bank Aktiengesellschaft restated a “hold” rating and set a $98.00 price objective (up from $95.00) on shares of Netflix in a report on Wednesday, January 21st. Two investment analysts have rated the stock with a Strong Buy rating, thirty-five have assigned a Buy rating and thirteen have issued a Hold rating to the company’s stock. According to data from MarketBeat, Netflix presently has a consensus rating of “Moderate Buy” and a consensus price target of $114.55.

Netflix Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.