Flutter Entertainment (NYSE:FLUT) Hits New 12-Month Low – Time to Sell?

Flutter Entertainment PLC (NYSE:FLUT)’s stock price reached a new 52-week low on Monday . The stock traded as low as $99.90 and last traded at $100.6780, with a volume of 173900 shares. The stock had previously closed at $100.50.

Key Stories Impacting Flutter Entertainment

Here are the key news stories impacting Flutter Entertainment this week:

• Positive Sentiment: Company is accelerating buybacks — Flutter has launched a rapid $250M tranche and is continuing buybacks under its up-to-$5B U.S. capital-return plan, a clear capital-allocation signal that supports the share price by reducing float and showing management confidence. Flutter Continues U.S. Buybacks Under $5 Billion Capital Return Plan Buyback Watch: KLA, Flutter, and Grab Move Fast as Their Stocks Swing (FLUT)
• Positive Sentiment: Jefferies highlights incremental upside from FanDuel’s app — the bank estimates the FanDuel app could add roughly $125M of revenue not yet reflected in consensus, supporting higher earnings potential if cross-sell/monetization accelerates. FanDuel Predicts app could add $125 million in revenues not yet in Flutter’s guidance
• Neutral Sentiment: Analyst target reduced but rating stays constructive — Susquehanna cut its FLUT target from $160 to $143 while retaining a “positive” rating, reducing near-term analyst optimism but still implying meaningful upside versus current levels. Susquehanna price target cut
• Neutral Sentiment: Value/contrarian coverage after big YTD decline — several pieces argue FLUT may be mispriced after a ~54% YTD slide; that framing can attract bargain hunters but also reflects persistent execution risk. Is Flutter Entertainment Mispriced After A 54% YTD Slide
• Negative Sentiment: FanDuel is closing its TV network and Picks platform — the shutdown signals a strategic shift that could reduce promotional reach and content-driven engagement; investors worry about near-term customer acquisition and revenue mix effects. FanDuel to shutter TV network and Picks platform amid strategy shift
• Negative Sentiment: Industry stakeholders are pushing back — the National Thoroughbred Welfare & Advisory Board and other groups have publicly urged FanDuel to reconsider the TV phaseout, creating reputational and partnership risk that could complicate the rollout of the strategic change. NTWAB Board Issues Letter in Support of FanDuel TV

Analyst Upgrades and Downgrades

A number of brokerages have commented on FLUT. Oppenheimer decreased their price objective on Flutter Entertainment from $280.00 to $210.00 and set an “outperform” rating on the stock in a report on Thursday, February 26th. Citigroup reissued an “outperform” rating on shares of Flutter Entertainment in a report on Monday, January 5th. Wells Fargo & Company restated an “equal weight” rating and issued a $228.00 price target (down from $248.00) on shares of Flutter Entertainment in a research note on Wednesday, January 14th. Stifel Nicolaus lowered their price target on shares of Flutter Entertainment from $304.00 to $259.00 and set a “buy” rating on the stock in a research report on Friday, January 30th. Finally, Craig Hallum cut shares of Flutter Entertainment from a “buy” rating to a “hold” rating and set a $200.00 price objective for the company. in a research note on Wednesday, January 21st. Two research analysts have rated the stock with a Strong Buy rating, fifteen have assigned a Buy rating, six have assigned a Hold rating and two have assigned a Sell rating to the company. Based on data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and a consensus price target of $223.25.

Flutter Entertainment Price Performance

The stock has a market capitalization of $17.88 billion, a price-to-earnings ratio of -56.68, a PEG ratio of 0.68 and a beta of 2.30. The company has a debt-to-equity ratio of 1.31, a quick ratio of 0.95 and a current ratio of 0.95. The company has a fifty day simple moving average of $128.59 and a two-hundred day simple moving average of $193.59.

Flutter Entertainment (NYSE:FLUT) last released its earnings results on Friday, February 27th. The company reported $1.74 earnings per share for the quarter, missing analysts’ consensus estimates of $2.11 by ($0.37). Flutter Entertainment had a negative net margin of 1.89% and a positive return on equity of 12.12%. The company had revenue of $4.76 billion for the quarter, compared to the consensus estimate of $4.87 billion. During the same quarter in the previous year, the company posted $2.94 earnings per share. The business’s revenue was up 24.9% compared to the same quarter last year. As a group, equities research analysts expect that Flutter Entertainment PLC will post 4.17 earnings per share for the current fiscal year.

Flutter Entertainment declared that its Board of Directors has approved a stock repurchase plan on Wednesday, March 11th that permits the company to repurchase $250.00 million in shares. This repurchase authorization permits the company to purchase up to 1.3% of its stock through open market purchases. Stock repurchase plans are often a sign that the company’s management believes its shares are undervalued.

Insider Buying and Selling

In related news, CFO Robert Coldrake sold 4,613 shares of Flutter Entertainment stock in a transaction that occurred on Wednesday, March 11th. The shares were sold at an average price of $106.45, for a total value of $491,053.85. Following the transaction, the chief financial officer directly owned 10,006 shares of the company’s stock, valued at $1,065,138.70. This trade represents a 31.55% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available through this link. Also, CEO Jeremy Peter Jackson sold 4,326 shares of the business’s stock in a transaction that occurred on Wednesday, March 11th. The shares were sold at an average price of $108.00, for a total transaction of $467,208.00. Following the transaction, the chief executive officer owned 36,788 shares of the company’s stock, valued at approximately $3,973,104. This represents a 10.52% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders have sold 17,834 shares of company stock worth $1,900,331. Corporate insiders own 0.09% of the company’s stock.

Hedge Funds Weigh In On Flutter Entertainment

A number of institutional investors have recently modified their holdings of the business. MassMutual Private Wealth & Trust FSB boosted its stake in Flutter Entertainment by 219.4% in the fourth quarter. MassMutual Private Wealth & Trust FSB now owns 115 shares of the company’s stock valued at $25,000 after buying an additional 79 shares in the last quarter. JFS Wealth Advisors LLC acquired a new position in Flutter Entertainment during the third quarter worth about $27,000. Zions Bancorporation National Association UT raised its stake in Flutter Entertainment by 1,685.7% during the fourth quarter. Zions Bancorporation National Association UT now owns 125 shares of the company’s stock worth $27,000 after acquiring an additional 118 shares in the last quarter. JCIC Asset Management Inc. bought a new position in shares of Flutter Entertainment in the third quarter worth about $32,000. Finally, Atlantic Union Bankshares Corp bought a new position in shares of Flutter Entertainment in the third quarter worth about $34,000.

Flutter Entertainment Company Profile

Flutter Entertainment plc is a global sports betting and gaming company that operates a portfolio of consumer-facing brands and digital platforms. The company’s primary activities include online sports betting, casino gaming, poker, and daily fantasy sports, delivered through web and mobile applications as well as retail betting locations in select markets. Flutter focuses on product development, customer acquisition and engagement, and compliance with local gambling regulations across the jurisdictions where it operates.

Flutter’s brand portfolio includes well-known names in different regional markets, such as FanDuel in the United States, PokerStars, Betfair, Paddy Power and Sky Betting & Gaming in Europe and elsewhere.