J. Safra Sarasin Holding AG Reduces Stock Position in Sony Corporation $SONY

J. Safra Sarasin Holding AG cut its position in Sony Corporation (NYSE:SONY) by 29.9% during the fourth quarter, Holdings Channel reports. The firm owned 104,455 shares of the company’s stock after selling 44,459 shares during the period. J. Safra Sarasin Holding AG’s holdings in Sony were worth $2,674,000 as of its most recent filing with the SEC.

Several other institutional investors have also recently modified their holdings of the company. Brighton Jones LLC lifted its holdings in shares of Sony by 422.0% during the fourth quarter. Brighton Jones LLC now owns 19,908 shares of the company’s stock worth $421,000 after purchasing an additional 16,094 shares during the period. AQR Capital Management LLC raised its position in Sony by 26.7% during the 1st quarter. AQR Capital Management LLC now owns 178,889 shares of the company’s stock worth $4,542,000 after buying an additional 37,677 shares during the last quarter. Sivia Capital Partners LLC raised its position in Sony by 23.4% during the 2nd quarter. Sivia Capital Partners LLC now owns 22,013 shares of the company’s stock worth $573,000 after buying an additional 4,172 shares during the last quarter. JPMorgan Chase & Co. raised its position in Sony by 16.5% during the 2nd quarter. JPMorgan Chase & Co. now owns 1,541,930 shares of the company’s stock worth $40,136,000 after buying an additional 218,871 shares during the last quarter. Finally, Rhumbline Advisers raised its position in Sony by 4.1% during the 2nd quarter. Rhumbline Advisers now owns 91,375 shares of the company’s stock worth $2,378,000 after buying an additional 3,592 shares during the last quarter. 14.05% of the stock is currently owned by hedge funds and other institutional investors.

Sony News Roundup

Here are the key news stories impacting Sony this week:

• Positive Sentiment: Sony signed definitive agreements with TCL to form a BRAVIA joint venture for home entertainment — the deal could improve scale, lower TV manufacturing costs and accelerate BRAVIA distribution in key markets, supporting revenue and margin prospects for Sony’s TV business. Sony and TCL Seal BRAVIA Joint Venture Deal in Home Entertainment
• Positive Sentiment: Sony expanded its BRAVIA Theatre audio lineup with two new Dolby Atmos soundbars — product refreshes and higher-margin accessories can increase attach rates and short-term revenue from the TV ecosystem. Sony Expands Its BRAVIA Theatre Audio Lineup With Two new Dolby Atmos Soundbars
• Neutral Sentiment: Sony announced U.S. price increases for the PlayStation 5 (around $100) to offset surging memory-chip costs — this should protect gross margins but risks weighing on console unit demand; watch upcoming sales guidance and software/Services attachment to gauge net impact. Sony to raise PlayStation 5 prices amid surge in memory chip costs
• Neutral Sentiment: Retail promotions: heavy Amazon Spring Sale discounts on Sony gear (including XM5 headphones) may lift short‑term accessory revenue but compress margins; promotional cadence matters for near-term EPS. One day only: Sony XM5 headphones just hit a new record price — save $157 in Big Spring Sale
• Negative Sentiment: Sony has paused memory card orders amid persistent global supply issues — ongoing component constraints can limit device production and keep input costs elevated, a downside for volume and margin recovery. Sony Pauses Memory Card Orders as Global Supply Issues Persist
• Negative Sentiment: A recently surfaced Sony patent about online-game balancing could be seen as building barriers to cross-platform play — potential PR/regulatory risk and gamer backlash could hurt PlayStation ecosystem goodwill. New Sony Patent Could Be the Worst Case Scenario for Cross-Platform Play
• Negative Sentiment: Reports say Sony and Honda’s Afeela EV project is ended — removes a potential long-term growth avenue in mobility and may prompt reassessment of past investments, though it could also limit future capital outlays. Sony and Honda’s electric car dream with Afeela series is officially dead

Analyst Upgrades and Downgrades

SONY has been the topic of a number of research reports. Zacks Research lowered shares of Sony from a “strong-buy” rating to a “hold” rating in a research note on Monday, January 12th. Sanford C. Bernstein restated a “market perform” rating and set a $22.00 target price (down from $30.00) on shares of Sony in a research report on Tuesday, March 17th. Wall Street Zen raised shares of Sony to a “hold” rating in a report on Saturday, December 6th. Finally, Weiss Ratings lowered Sony from a “hold (c-)” rating to a “sell (d+)” rating in a research note on Friday, February 20th. Three investment analysts have rated the stock with a Buy rating, two have issued a Hold rating and one has given a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock currently has a consensus rating of “Hold” and a consensus target price of $22.00.

Sony Price Performance

Shares of NYSE SONY opened at $20.71 on Wednesday. The company has a debt-to-equity ratio of 0.10, a current ratio of 1.22 and a quick ratio of 0.97. The stock has a market capitalization of $123.18 billion, a price-to-earnings ratio of -103.52, a PEG ratio of 7.08 and a beta of 0.94. The firm’s 50 day simple moving average is $21.83 and its 200-day simple moving average is $25.66. Sony Corporation has a 12 month low of $19.74 and a 12 month high of $30.34.

About Sony

Sony Group Corporation (NYSE: SONY) is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company’s shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.

Sony’s primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.