Netflix, Inc. (NASDAQ:NFLX – Get Free Report)’s stock price shot up 3.3% during mid-day trading on Thursday . The company traded as high as $98.71 and last traded at $98.66. 36,703,487 shares changed hands during trading, a decline of 25% from the average session volume of 49,248,805 shares. The stock had previously closed at $95.55.
Key Netflix News
Here are the key news stories impacting Netflix this week:
- Positive Sentiment: Management has pushed through another across-the-board subscription price increase, which should boost near-term ARPU and margins and is being framed by some analysts as durable pricing power for the ad and non-ad tiers. Netflix Is Raising Prices Again: What It Means for Investors
- Positive Sentiment: UBS and other brokers have recently highlighted Netflix as a top TMT pick and some shops have nudged price targets higher, supporting investor confidence. Netflix Labeled ‘Top Pick’ Among Media Stocks. Here’s Why.
- Positive Sentiment: Large institutional buyers and hedge funds are adding exposure (reports on D.E. Shaw and others), signaling conviction from professional investors even as some insiders trim holdings. Institutional demand is supporting the rally. Institutional Investors Pile Into Netflix Even as Company Executives Head for the Exits
- Positive Sentiment: Analysts and previews expect a strong Q1 2026 print (revenue and margin tailwinds from pricing, ads and content engagement), which reduces near-term downside risk ahead of earnings. What to Expect From Netflix’s Q1 2026 Earnings Report
- Neutral Sentiment: Coverage and trading tools show elevated options-implied moves into earnings (market pricing ~7% move), making volatility-sensitive strategies more attractive but increasing short-term risk around the report. Trade Netflix Stock with This Iron Condor Strategy to See a 23% Return in Just 3 Weeks
- Neutral Sentiment: Reports that Netflix explored — and then stepped back from — a Warner Bros. acquisition (and/or related large-deal coverage) continue to swirl; such strategic moves would be transformational but carry major execution and financing questions. Netflix’s US$42.2b Warner Bros. Deal Tests Growth And Discipline
- Neutral Sentiment: Partnerships to extend event streaming into commercial venues (EverPass distribution for the Fury vs. Makhmudov fight) show growth in venue/licensing monetization but are incremental to subscriber revenue. EverPass Media Expands Relationship with Netflix; Secures Exclusive Commercial Rights to Distribute Upcoming Fury vs. Makhmudov Fight in the U.S.
- Negative Sentiment: Corporate insider selling and executive departures have been reported alongside institutional buying, creating a governance/insider-sentiment concern for some investors. Institutional Investors Pile Into Netflix Even as Company Executives Head for the Exits
- Negative Sentiment: Losses in bidding for major IP (e.g., reports about missing out on Harry Potter) highlight content risks — building new franchises is costly and uncertain, which could pressure long-term content ROI. Netflix searches for franchises after losing out on Harry Potter
Analyst Ratings Changes
Several equities research analysts have weighed in on the company. Sanford C. Bernstein reaffirmed a “buy” rating on shares of Netflix in a research report on Wednesday, February 18th. JPMorgan Chase & Co. started coverage on shares of Netflix in a report on Monday, March 2nd. They set an “overweight” rating and a $120.00 price target for the company. Rosenblatt Securities upped their price target on shares of Netflix from $94.00 to $95.00 and gave the stock a “neutral” rating in a research report on Friday, February 27th. William Blair reaffirmed an “outperform” rating on shares of Netflix in a report on Wednesday, January 21st. Finally, Loop Capital set a $104.00 price objective on shares of Netflix in a research report on Tuesday, January 27th. Two investment analysts have rated the stock with a Strong Buy rating, thirty-five have given a Buy rating and thirteen have assigned a Hold rating to the stock. According to data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and an average target price of $114.57.
Netflix Price Performance
The business has a fifty day moving average price of $87.73 and a 200 day moving average price of $100.01. The company has a debt-to-equity ratio of 0.51, a current ratio of 1.19 and a quick ratio of 1.19. The company has a market capitalization of $416.56 billion, a price-to-earnings ratio of 39.04, a price-to-earnings-growth ratio of 1.46 and a beta of 1.67.
Netflix (NASDAQ:NFLX – Get Free Report) last posted its quarterly earnings data on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share for the quarter, topping the consensus estimate of $0.55 by $0.01. The business had revenue of $12.05 billion during the quarter, compared to the consensus estimate of $11.97 billion. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The company’s quarterly revenue was up 17.6% compared to the same quarter last year. During the same quarter in the prior year, the company posted $0.43 earnings per share. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. On average, research analysts expect that Netflix, Inc. will post 24.58 earnings per share for the current fiscal year.
Insiders Place Their Bets
In related news, CFO Spencer Adam Neumann sold 57,260 shares of the business’s stock in a transaction that occurred on Friday, February 27th. The stock was sold at an average price of $95.50, for a total transaction of $5,468,330.00. Following the sale, the chief financial officer owned 73,787 shares of the company’s stock, valued at $7,046,658.50. The trade was a 43.69% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, insider David A. Hyman sold 23,439 shares of the company’s stock in a transaction that occurred on Friday, January 16th. The stock was sold at an average price of $88.11, for a total value of $2,065,210.29. Following the completion of the sale, the insider owned 316,100 shares of the company’s stock, valued at $27,851,571. This trade represents a 6.90% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last ninety days, insiders sold 1,520,133 shares of company stock valued at $137,259,786. 1.37% of the stock is currently owned by insiders.
Institutional Trading of Netflix
Hedge funds and other institutional investors have recently modified their holdings of the company. First Financial Corp IN grew its stake in shares of Netflix by 900.0% in the 4th quarter. First Financial Corp IN now owns 270 shares of the Internet television network’s stock worth $25,000 after purchasing an additional 243 shares during the last quarter. DiNuzzo Private Wealth Inc. grew its position in Netflix by 885.2% in the fourth quarter. DiNuzzo Private Wealth Inc. now owns 266 shares of the Internet television network’s stock worth $25,000 after buying an additional 239 shares during the last quarter. Turning Point Benefit Group Inc. grew its position in Netflix by 13,400.0% in the fourth quarter. Turning Point Benefit Group Inc. now owns 270 shares of the Internet television network’s stock worth $25,000 after buying an additional 268 shares during the last quarter. Imprint Wealth LLC bought a new position in shares of Netflix in the third quarter valued at $25,000. Finally, Cornerstone Financial Management LLC bought a new position in shares of Netflix in the fourth quarter valued at $26,000. Institutional investors own 80.93% of the company’s stock.
Netflix Company Profile
Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.
The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.
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