NIKE (NYSE:NKE) Stock Price Up 1% – Should You Buy?

Shares of NIKE, Inc. (NYSE:NKE) were up 1% during trading on Wednesday . The stock traded as high as $44.30 and last traded at $43.1210. Approximately 28,850,682 shares traded hands during trading, an increase of 52% from the average daily volume of 18,920,113 shares. The stock had previously closed at $42.69.

More NIKE News

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: Technicals suggest a short-term rebound — Guggenheim and market commentators point out NKE’s post-earnings selloff pushed momentum gauges (RSI) into extreme oversold territory, supporting a near-term bounce trade for traders. Nike Stock Is Deeply Oversold. Should You Buy the Dip Here?
• Positive Sentiment: Dividend yield rising to ~4% makes NKE more attractive to income-focused investors as the share price falls, which can provide some downside support and attract a different buyer base. This Wannabe Dividend Aristocrat Yields Nearly 4%: Should You Buy?
• Positive Sentiment: Management’s cost-cutting, workforce resizing and supply-chain reset are intended to restore margins with benefits expected to build in FY27 — a credible path to improved profitability that investors can price in over time. Can NIKE’s Cost-Cutting Plan Reignite Profitability in FY27?
• Neutral Sentiment: Watch technical price levels and strategy execution — analysts highlight specific support/resistance thresholds that will matter for medium-term direction as the company shifts strategy; these are monitoring points rather than new catalysts. Watch These Nike Stock Price Levels as Strategy Shift Weighs on Outlook
• Negative Sentiment: New nationwide class-action data-breach lawsuit raises legal, remediation and reputational risks that are separate from operational issues — this could pressure valuation and consumer trust if exposure or costs widen. Nike Data Breach Lawsuit Adds Fresh Risk To Valuation And Brand Trust
• Negative Sentiment: CICC downgraded NKE to Market Perform, reflecting analyst skepticism about near-term growth and the pace of the turnaround — analyst downgrades can reduce demand from institutional holders. NIKE (NYSE:NKE) Rating Lowered to Market Perform at CICC Research
• Negative Sentiment: Fundamental concerns persist: several write-ups emphasize continued lack of revenue growth, heavy China exposure and that the turnaround is taking longer than expected — these narratives are driving investor caution and selling pressure. Nike Earnings Summary: Continued Lack Of Revenue Growth Is Particularly Disheartening
• Negative Sentiment: Share-price pain is visible: coverage notes NKE hitting 52-week lows and being among the worst-performing large-cap names YTD, reinforcing momentum-driven selling and raising the bar for positive catalysts. NKE, TTD, GRAB hit 52-week lows today: What’s driving the selloff?

Analyst Ratings Changes

Several equities analysts have commented on NKE shares. JPMorgan Chase & Co. reiterated a “neutral” rating and set a $52.00 price target on shares of NIKE in a report on Wednesday, April 1st. Sanford C. Bernstein reissued a “buy” rating on shares of NIKE in a research report on Wednesday, April 1st. UBS Group reduced their price objective on NIKE from $58.00 to $54.00 and set a “neutral” rating for the company in a research report on Wednesday, April 1st. Truist Financial reduced their price objective on NIKE from $69.00 to $57.00 and set a “buy” rating for the company in a research report on Wednesday, April 1st. Finally, Weiss Ratings cut NIKE from a “hold (c-)” rating to a “sell (d+)” rating in a research report on Monday. Nineteen analysts have rated the stock with a Buy rating, fifteen have assigned a Hold rating and two have given a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock presently has an average rating of “Hold” and an average target price of $63.25.

NIKE Stock Performance

The stock has a market capitalization of $63.84 billion, a P/E ratio of 28.56, a PEG ratio of 2.34 and a beta of 1.31. The firm has a 50-day moving average of $57.60 and a 200 day moving average of $62.66. The company has a quick ratio of 1.40, a current ratio of 2.14 and a debt-to-equity ratio of 0.50.

NIKE (NYSE:NKE) last issued its earnings results on Tuesday, March 31st. The footwear maker reported $0.35 EPS for the quarter, topping the consensus estimate of $0.29 by $0.06. NIKE had a return on equity of 16.41% and a net margin of 4.84%.The firm had revenue of $11.28 billion during the quarter, compared to analysts’ expectations of $11.23 billion. During the same period last year, the business earned $0.54 earnings per share. NIKE’s quarterly revenue was up .1% compared to the same quarter last year. Research analysts anticipate that NIKE, Inc. will post 2.05 EPS for the current fiscal year.

NIKE Dividend Announcement

The business also recently disclosed a quarterly dividend, which was paid on Wednesday, April 1st. Shareholders of record on Monday, March 2nd were paid a dividend of $0.41 per share. This represents a $1.64 annualized dividend and a yield of 3.8%. The ex-dividend date was Monday, March 2nd. NIKE’s dividend payout ratio is currently 108.61%.

Institutional Inflows and Outflows

Hedge funds have recently bought and sold shares of the stock. Cornerstone Financial Management LLC acquired a new position in NIKE during the fourth quarter worth $26,000. Sankala Group LLC acquired a new position in NIKE during the fourth quarter worth $26,000. J.Safra Asset Management Corp acquired a new position in NIKE during the fourth quarter worth $29,000. Kemnay Advisory Services Inc. acquired a new position in NIKE during the fourth quarter worth $30,000. Finally, Guerra Advisors Inc acquired a new position in NIKE during the third quarter worth $34,000. 64.25% of the stock is currently owned by institutional investors and hedge funds.

About NIKE

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).