Naviter Wealth LLC grew its position in ServiceNow, Inc. (NYSE:NOW – Free Report) by 327.8% in the 4th quarter, according to its most recent filing with the Securities & Exchange Commission. The firm owned 9,789 shares of the information technology services provider’s stock after buying an additional 7,501 shares during the period. Naviter Wealth LLC’s holdings in ServiceNow were worth $1,500,000 at the end of the most recent quarter.
Other institutional investors and hedge funds also recently made changes to their positions in the company. Cohen Klingenstein LLC grew its holdings in shares of ServiceNow by 400.0% in the 4th quarter. Cohen Klingenstein LLC now owns 10,000 shares of the information technology services provider’s stock valued at $1,532,000 after buying an additional 8,000 shares during the period. Focus Financial Network Inc. grew its holdings in shares of ServiceNow by 286.1% in the 4th quarter. Focus Financial Network Inc. now owns 53,650 shares of the information technology services provider’s stock valued at $8,219,000 after buying an additional 39,756 shares during the period. Brookstone Capital Management grew its holdings in shares of ServiceNow by 428.0% in the 4th quarter. Brookstone Capital Management now owns 91,158 shares of the information technology services provider’s stock valued at $13,964,000 after buying an additional 73,894 shares during the period. Beacon Investment Advisory Services Inc. grew its holdings in shares of ServiceNow by 299.4% in the 4th quarter. Beacon Investment Advisory Services Inc. now owns 49,283 shares of the information technology services provider’s stock valued at $7,550,000 after buying an additional 36,944 shares during the period. Finally, Boomfish Wealth Group LLC boosted its stake in ServiceNow by 408.5% in the 4th quarter. Boomfish Wealth Group LLC now owns 16,710 shares of the information technology services provider’s stock worth $2,560,000 after purchasing an additional 13,424 shares during the period. Institutional investors and hedge funds own 87.18% of the company’s stock.
More ServiceNow News
Here are the key news stories impacting ServiceNow this week:
- Positive Sentiment: Goldman Sachs keeps a buy rating on NOW, which provides institutional support for the shares despite recent volatility. Goldman Sachs Sticks to Its Buy Rating for ServiceNow
- Positive Sentiment: Industry checks suggest the Microsoft/Salesforce/ServiceNow sell‑off is overdone as CIOs move AI from experimentation to deployment — a near‑term narrative that supports upside if execution follows. Microsoft, Salesforce, ServiceNow Sell-Off Is Overdone: Dan Ives
- Positive Sentiment: New commercial momentum and partnerships (DXC multi‑year AI engagement; launch of Naitiv, an AI‑native ServiceNow consultancy) highlight enterprise demand and ecosystem expansion that could lift adoption and revenue over time. DXC Partners with ServiceNow on a New Wave of AI-first Enterprise Transformation Naitiv Launches as the First AI-Native ServiceNow Consultancy
- Positive Sentiment: Notable investors (e.g., Stephanie Link) adding to ServiceNow signals conviction from some active managers amid the pullback. Trade Tracker: Stephanie Link buys Marvell, more ServiceNow and sells Chevron
- Neutral Sentiment: Coverage pieces note software stocks are broadly discounted and compare NOW to peers like Snowflake — framing the pullback as both risk and potential buying opportunity depending on investor horizon. Should Investors Buy ServiceNow Stock Instead of Snowflake Stock?
- Neutral Sentiment: Analysts at Erste Group made a very small FY2027 EPS tweak — a modest data point rather than a major catalyst for direction near term.
- Negative Sentiment: BTIG cut its price target to $185 (from $200), signaling increased scrutiny of FY26 revenue growth; price‑target cuts reduce near‑term upside expectations. ServiceNow Price Target Cut to $185 by BTIG
- Negative Sentiment: Goldman also trimmed its price target (reported coverage), and the stock recently hit a 52‑week low — concrete indicators that analyst sentiment and market positioning have turned cautious. Servicenow stock hits 52-week low at 97.96 USD Goldman Sachs adjusts price target on ServiceNow to 188
- Negative Sentiment: Real‑time market coverage notes the share price dipped in the latest session amid the sector rout, reinforcing momentum‑driven selling pressure. ServiceNow (NOW) Stock Dips While Market Gains: Key Facts
ServiceNow Trading Down 3.1%
ServiceNow (NYSE:NOW – Get Free Report) last issued its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, topping the consensus estimate of $0.89 by $0.03. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The firm had revenue of $3.57 billion for the quarter, compared to analysts’ expectations of $3.53 billion. During the same period in the previous year, the firm posted $0.73 EPS. The company’s revenue for the quarter was up 20.7% on a year-over-year basis. On average, equities analysts forecast that ServiceNow, Inc. will post 8.93 EPS for the current fiscal year.
Insiders Place Their Bets
In other ServiceNow news, Director Paul Edward Chamberlain sold 1,500 shares of the business’s stock in a transaction dated Thursday, February 12th. The shares were sold at an average price of $101.17, for a total transaction of $151,755.00. Following the sale, the director directly owned 46,430 shares of the company’s stock, valued at $4,697,323.10. The trade was a 3.13% decrease in their position. The sale was disclosed in a filing with the SEC, which is available through this link. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the business’s stock in a transaction dated Friday, February 13th. The stock was sold at an average price of $105.71, for a total transaction of $147,994.00. Following the sale, the insider directly owned 26,314 shares in the company, valued at $2,781,652.94. This trade represents a 5.05% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold 16,237 shares of company stock valued at $1,697,162 in the last three months. 0.34% of the stock is currently owned by corporate insiders.
Analyst Ratings Changes
A number of brokerages recently weighed in on NOW. Arete Research set a $200.00 target price on shares of ServiceNow in a research note on Tuesday, January 6th. Capital One Financial reduced their target price on shares of ServiceNow from $188.00 to $161.00 and set an “overweight” rating for the company in a research note on Friday, January 16th. Evercore reaffirmed an “outperform” rating and issued a $175.00 target price (down from $225.00) on shares of ServiceNow in a research note on Thursday, January 29th. Citigroup upped their target price on shares of ServiceNow from $235.00 to $237.00 and gave the stock a “buy” rating in a research note on Friday, January 30th. Finally, UBS Group set a $115.00 target price on shares of ServiceNow in a research note on Thursday, January 29th. Three research analysts have rated the stock with a Strong Buy rating, thirty-four have given a Buy rating, five have given a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and an average price target of $187.46.
View Our Latest Report on ServiceNow
ServiceNow Company Profile
ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.
The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.
Further Reading
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