Deutsche Bank Aktiengesellschaft Cuts Booking (NASDAQ:BKNG) Price Target to $210.00

Booking (NASDAQ:BKNG) had its target price trimmed by Deutsche Bank Aktiengesellschaft to $210.00 in a research report sent to investors on Tuesday, MarketBeat Ratings reports. The brokerage currently has a buy rating on the business services provider’s stock.

A number of other equities research analysts have also issued reports on the company. DA Davidson reaffirmed a “buy” rating and issued a $240.00 target price on shares of Booking in a research note on Wednesday, April 8th. Morgan Stanley raised Booking from an “equal weight” rating to an “overweight” rating and reduced their price target for the stock from $246.00 to $220.00 in a research note on Monday, February 23rd. Weiss Ratings lowered Booking from a “buy (b-)” rating to a “hold (c+)” rating in a research note on Tuesday, April 7th. Wall Street Zen lowered Booking from a “buy” rating to a “hold” rating in a research note on Sunday, March 29th. Finally, Tigress Financial reissued a “strong-buy” rating and set a $260.00 price target (up from $244.00) on shares of Booking in a research note on Wednesday, April 8th. One analyst has rated the stock with a Strong Buy rating, twenty-eight have assigned a Buy rating and eight have given a Hold rating to the company’s stock. Based on data from MarketBeat, Booking has an average rating of “Moderate Buy” and an average price target of $232.66.

Booking Stock Performance

BKNG stock opened at $176.75 on Tuesday. Booking has a 1 year low of $150.62 and a 1 year high of $233.58. The stock’s 50 day moving average price is $172.82 and its 200 day moving average price is $193.32. The firm has a market cap of $139.96 billion, a P/E ratio of 26.60, a PEG ratio of 1.02 and a beta of 1.20.

Booking (NASDAQ:BKNG) last posted its earnings results on Wednesday, February 18th. The business services provider reported $48.80 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.92 by $46.88. Booking had a negative return on equity of 128.99% and a net margin of 20.08%.The firm had revenue of $6.35 billion for the quarter, compared to analyst estimates of $6.12 billion. During the same quarter in the prior year, the company earned $1.66 EPS. Booking’s revenue was up 16.0% on a year-over-year basis. On average, research analysts predict that Booking will post 10.67 earnings per share for the current year.

Booking Cuts Dividend

The business also recently declared a quarterly dividend, which was paid on Tuesday, March 31st. Investors of record on Friday, March 6th were issued a $0.42 dividend. This represents a $1.68 annualized dividend and a yield of 1.0%. The ex-dividend date was Friday, March 6th. Booking’s dividend payout ratio is currently 25.26%.

Insider Activity at Booking

In related news, Director Vanessa Ames Wittman sold 1,125 shares of the stock in a transaction on Friday, April 17th. The stock was sold at an average price of $192.00, for a total value of $216,000.00. Following the completion of the sale, the director directly owned 16,050 shares in the company, valued at approximately $3,081,600. This represents a 6.55% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Glenn D. Fogel sold 16,726 shares of the firm’s stock in a transaction dated Wednesday, April 15th. The shares were sold at an average price of $185.36, for a total value of $3,100,331.36. Following the sale, the chief executive officer owned 298,174 shares of the company’s stock, valued at $55,269,532.64. This represents a 5.31% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last three months, insiders sold 60,876 shares of company stock worth $10,559,629. Corporate insiders own 0.16% of the company’s stock.

Hedge Funds Weigh In On Booking

Large investors have recently modified their holdings of the stock. Vanguard Group Inc. lifted its holdings in Booking by 0.8% in the fourth quarter. Vanguard Group Inc. now owns 2,997,949 shares of the business services provider’s stock worth $16,055,006,000 after acquiring an additional 23,159 shares during the last quarter. J. Stern & Co. LLP grew its holdings in shares of Booking by 191,965.8% during the fourth quarter. J. Stern & Co. LLP now owns 2,832,970 shares of the business services provider’s stock valued at $15,171,489,000 after purchasing an additional 2,831,495 shares during the last quarter. State Street Corp grew its holdings in shares of Booking by 0.5% during the fourth quarter. State Street Corp now owns 1,435,116 shares of the business services provider’s stock valued at $7,685,520,000 after purchasing an additional 6,976 shares during the last quarter. Price T Rowe Associates Inc. MD raised its position in shares of Booking by 15.4% during the 4th quarter. Price T Rowe Associates Inc. MD now owns 966,121 shares of the business services provider’s stock worth $5,173,899,000 after purchasing an additional 128,700 shares during the period. Finally, Dodge & Cox raised its position in shares of Booking by 8.4% during the 4th quarter. Dodge & Cox now owns 732,081 shares of the business services provider’s stock worth $3,920,535,000 after purchasing an additional 56,999 shares during the period. Institutional investors own 92.42% of the company’s stock.

More Booking News

Here are the key news stories impacting Booking this week:

• Positive Sentiment: KAYAK rolled out “Ask AI,” a conversational travel‑planning feature timed for heightened World Cup travel demand — a product innovation that could boost conversion and bookings for KAYAK/Booking during a peak travel cycle. Read More.
• Positive Sentiment: Several bullish analyst notes and price‑target raises (e.g., Tigress to $260, 24/7 Wall St to ~$257) continue to support upside narratives after Booking’s recent strong quarter and large buyback authorization. Read More. Read More.
• Positive Sentiment: OpenTable (a Booking unit) closed an acquisition in Canada, expanding its restaurant/reservations footprint — a small but accretive expansion to ancillary revenue streams. Read More.
• Neutral Sentiment: Multiple previews and analyst writeups (Zacks/Yahoo) are flagging heightened expectations ahead of Booking’s Q1 earnings — this can amplify volatility (beat or miss will move the stock). Read More.
• Neutral Sentiment: Opinion pieces note BKNG has pulled back ~16% YTD and may be trading at a valuation discount relative to cash generation — a potential long‑term buying thesis but not an immediate catalyst. Read More.
• Negative Sentiment: Italy’s antitrust regulator opened a probe into Booking.com over alleged unfair commercial practices tied to hotel ranking/visibility — regulatory investigations can lead to fines, remediation costs or required platform changes that hit business models and margins. Read More.
• Negative Sentiment: Deutsche Bank trimmed its price target to $210 (while keeping a Buy) — a signal that some analysts are moderating upside and that expectations/pricing power are being reassessed. Read More.
• Negative Sentiment: A company director sold 1,125 shares under a pre‑arranged 10b5‑1 plan; while procedural, insider selling can still add to negative sentiment during a pullback. Read More.

About Booking

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.