Direct Digital Stock Scheduled to Reverse Split on Monday, April 27th (NASDAQ:DRCT)

Shares of Direct Digital Holdings, Inc. (NASDAQ:DRCT) are set to reverse split on Monday, April 27th. The 1-4 reverse split was announced on Thursday, April 23rd. The number of shares owned by shareholders will be adjusted after the closing bell on Friday, April 24th.

Direct Digital Price Performance

DRCT stock traded down $0.04 on Thursday, reaching $0.66. 143,821 shares of the company were exchanged, compared to its average volume of 2,124,133. The firm has a market capitalization of $364,650.00, a PE ratio of -0.01 and a beta of 6.04. Direct Digital has a 12 month low of $0.55 and a 12 month high of $67.65. The stock’s fifty day moving average price is $0.94 and its 200 day moving average price is $5.74.

Direct Digital (NASDAQ:DRCT) last announced its quarterly earnings results on Tuesday, March 31st. The company reported ($22.00) EPS for the quarter, missing the consensus estimate of ($17.58) by ($4.42). The company had revenue of $8.41 million during the quarter, compared to analyst estimates of $7.74 million. During the same quarter last year, the company posted ($29.88) earnings per share. As a group, research analysts expect that Direct Digital will post -10.11 EPS for the current fiscal year.

Wall Street Analyst Weigh In

Several research firms recently issued reports on DRCT. Wall Street Zen upgraded Direct Digital from a “strong sell” rating to a “sell” rating in a research note on Saturday, April 11th. Weiss Ratings restated a “sell (e+)” rating on shares of Direct Digital in a research note on Wednesday, January 21st. One equities research analyst has rated the stock with a Buy rating, one has given a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat, the stock currently has a consensus rating of “Hold” and a consensus target price of $330.00.

Institutional Investors Weigh In On Direct Digital

An institutional investor recently raised its position in Direct Digital stock. XTX Topco Ltd grew its position in shares of Direct Digital Holdings, Inc. (NASDAQ:DRCT) by 252.6% in the 2nd quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The fund owned 53,787 shares of the company’s stock after purchasing an additional 38,534 shares during the period. XTX Topco Ltd owned about 0.28% of Direct Digital worth $30,000 at the end of the most recent reporting period. 4.02% of the stock is owned by institutional investors.

About Direct Digital

Direct Digital Holdings, Inc (NASDAQ: DRCT) is a provider of cloud-based marketing software and services tailored to mortgage lenders and real estate professionals. The company’s integrated platform is designed to help its clients generate, nurture and convert leads through customer relationship management (CRM), automated marketing campaigns, customizable websites and digital content delivery. By combining proprietary tools with expert support, Direct Digital enables users to streamline workflows, improve customer engagement and drive growth in competitive markets.

The company’s flagship offerings include a CRM system that centralizes prospect and client data, marketing automation that triggers timely email and digital campaigns, and website solutions that are optimized for lead capture and search-engine visibility.