Merit Financial Group LLC Acquires New Shares in Deckers Outdoor Corporation $DECK

Merit Financial Group LLC acquired a new stake in Deckers Outdoor Corporation (NYSE:DECK) in the 4th quarter, according to the company in its most recent disclosure with the SEC. The fund acquired 8,826 shares of the textile maker’s stock, valued at approximately $915,000.

Other institutional investors and hedge funds have also modified their holdings of the company. American National Bank & Trust lifted its stake in shares of Deckers Outdoor by 77.4% in the 3rd quarter. American National Bank & Trust now owns 243 shares of the textile maker’s stock valued at $25,000 after purchasing an additional 106 shares during the last quarter. True Wealth Design LLC raised its holdings in Deckers Outdoor by 2,440.0% in the 3rd quarter. True Wealth Design LLC now owns 254 shares of the textile maker’s stock worth $26,000 after acquiring an additional 244 shares during the period. Geneos Wealth Management Inc. raised its holdings in Deckers Outdoor by 330.8% in the 2nd quarter. Geneos Wealth Management Inc. now owns 280 shares of the textile maker’s stock worth $29,000 after acquiring an additional 215 shares during the period. Pilgrim Partners Asia Pte Ltd bought a new position in Deckers Outdoor in the 3rd quarter worth $30,000. Finally, Rakuten Securities Inc. raised its holdings in Deckers Outdoor by 45.5% in the 2nd quarter. Rakuten Securities Inc. now owns 320 shares of the textile maker’s stock worth $33,000 after acquiring an additional 100 shares during the period. Institutional investors and hedge funds own 97.79% of the company’s stock.

Wall Street Analysts Forecast Growth

Several research analysts recently commented on the stock. Zacks Research downgraded shares of Deckers Outdoor from a “strong-buy” rating to a “hold” rating in a report on Tuesday. Piper Sandler reiterated an “underweight” rating and issued a $95.00 target price (up from $85.00) on shares of Deckers Outdoor in a report on Friday, January 30th. Stifel Nicolaus lifted their target price on shares of Deckers Outdoor from $117.00 to $140.00 and gave the stock a “buy” rating in a report on Friday, January 30th. Truist Financial set a $132.00 target price on shares of Deckers Outdoor in a report on Friday, January 30th. Finally, Jefferies Financial Group lifted their target price on shares of Deckers Outdoor from $102.00 to $105.00 and gave the stock a “hold” rating in a report on Tuesday, January 27th. One analyst has rated the stock with a Strong Buy rating, eleven have issued a Buy rating, ten have given a Hold rating and three have given a Sell rating to the company’s stock. According to data from MarketBeat, the stock currently has a consensus rating of “Hold” and an average price target of $126.35.

Trending Headlines about Deckers Outdoor

Here are the key news stories impacting Deckers Outdoor this week:

• Positive Sentiment: MSN highlights that consumers continue to spend and lists Deckers among retail names benefiting—this consumer resilience supports same-store sales and could help DECK’s top-line momentum heading into the print. Consumers just keep spending. Deckers and 6 other retail stocks for your shopping list
• Neutral Sentiment: MSN’s Q4 2026 earnings preview sets expectations and lists the items investors will focus on (revenue, margins, channel mix and guidance); the preview itself is a catalyst but outcome-dependent. What to expect from Deckers Outdoor’s Q4 2026 earnings report
• Neutral Sentiment: SGBOnline reports on Raymond James’ coverage activity: the firm downgraded Deckers from “strong-buy” to “outperform” ahead of earnings while assigning a $133 price target—this reduces conviction but leaves meaningful upside in the target. EXEC: Raymond James Upgrades On, Downgrades Deckers Ahead of Earnings Reports
• Neutral Sentiment: Yahoo/Zacks coverage picks Deckers as a featured company among analyst highlights and stock write-ups—additional analyst attention can increase volatility into the print but doesn’t by itself imply direction. Zacks.com featured highlights include Deckers, Matador and FactSet
• Neutral Sentiment: Yahoo Finance’s “Is It Time To Revisit Deckers” note discusses recent share gains and valuation — useful context for investors deciding whether to add ahead of earnings but outcome-linked. Is It Time To Revisit Deckers Outdoor (DECK) After Recent Share Price Gains?
• Negative Sentiment: Zacks cut its rating on Deckers from “strong-buy” to “hold,” which is a headwind for momentum investors and could cap near-term upside until the company reports. Zacks.com
• Negative Sentiment: Consolidated reporting (Finviz/The Fly/Zacks links) flags the Raymond James downgrade—downgrades typically increase near-term volatility and can prompt cautious positioning ahead of the earnings release. Finviz

Insider Activity at Deckers Outdoor

In related news, Director Lauri M. Shanahan sold 4,682 shares of the business’s stock in a transaction dated Friday, February 13th. The stock was sold at an average price of $114.84, for a total transaction of $537,680.88. Following the transaction, the director directly owned 25,026 shares in the company, valued at $2,873,985.84. The trade was a 15.76% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available at this link. Also, insider Anne Spangenberg sold 4,063 shares of the business’s stock in a transaction dated Friday, February 13th. The shares were sold at an average price of $116.02, for a total value of $471,389.26. Following the transaction, the insider owned 80,449 shares in the company, valued at $9,333,692.98. This represents a 4.81% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 9,092 shares of company stock worth $1,048,552 over the last three months. Company insiders own 0.40% of the company’s stock.

Deckers Outdoor Stock Up 0.8%

Shares of DECK opened at $108.52 on Friday. Deckers Outdoor Corporation has a 12-month low of $78.91 and a 12-month high of $133.43. The firm has a market capitalization of $15.40 billion, a price-to-earnings ratio of 15.33, a P/E/G ratio of 2.31 and a beta of 1.21. The stock’s 50-day moving average price is $107.17 and its 200 day moving average price is $101.03.

Deckers Outdoor (NYSE:DECK) last issued its quarterly earnings results on Thursday, January 29th. The textile maker reported $3.33 earnings per share (EPS) for the quarter, beating the consensus estimate of $2.77 by $0.56. Deckers Outdoor had a return on equity of 41.60% and a net margin of 19.46%.The firm had revenue of $1.96 billion for the quarter, compared to analyst estimates of $1.87 billion. During the same period in the previous year, the company posted $3.00 earnings per share. The company’s quarterly revenue was up 7.1% compared to the same quarter last year. Equities research analysts expect that Deckers Outdoor Corporation will post 6.87 EPS for the current year.

Deckers Outdoor Profile

Deckers Outdoor Corporation is a global designer, marketer and distributor of footwear, apparel and accessories. The company’s product portfolio includes well‐known brands such as UGG, HOKA, Teva, Sanuk and Koolaburra by UGG, spanning a range of lifestyle, performance and outdoor categories. Deckers leverages a blend of proprietary manufacturing, strategic brand storytelling and direct‐to‐consumer retail to serve both fashion‐focused and performance‐oriented customers.

Founded in 1973 by Doug Otto and Karl F.